Articles by Jim Gianoglio | LunaMetrics

Jim Gianoglio

Jim Gianoglio is a Senior Analytics Consultant. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

Tracking Customer Lifetime Value In Google Analytics

February 18, 2016


In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas. This topic has been thoroughly covered by some excellent posts, and several books,  so I […]

Content Groupings vs. Custom Dimensions

January 21, 2016


What are the differences between Content Groupings and Custom Dimensions in Google Analytics? When should you use one over the other? Those are questions I hear every single time I teach about Content Groupings in our Google Analytics trainings. So I decided to create this convenient guide to answer them. Let’s start off with some […]

Data Import Step-by-Step Guide for Google Analytics

September 28, 2015


Data Import is a feature that helps you combine data inside of Google Analytics with data you that you have outside of Google Analytics. Ideally, you’ll be able to use more personalized information inside of Google Analytics to help find meaningful and actionable insights. Not sure yet? Here’s an example: By default, Google Analytics can […]

How to Import a Container Into Google Tag Manager

August 26, 2015

Shipping Containers

Today we’re highlighting one of Google Tag Manager’s less talked about features – importing a container, which we mentioned in last year’s post about Google Tag Manager’s new look. This tool helps us manage multiple containers, make bulk changes, and import specific tags, triggers, and variables created by others. We’ve broken down the process into […]

Tracking Page Prints with Google Tag Manager

March 12, 2015


Do you have pages on your site that users may try to print? For example, retail companies with brick-and-morter stores may be interested in knowing if users are printing out product details, coupons, or directions pages. Or publishers may want to know if users are printing their articles. This can all be tracked with event tracking in Google Analytics. […]

Analyzing Changes to Your Site Navigation

October 2, 2014


The Problem You just optimized the main navigation on your site to make it easier for users to find the more “popular” pages. But did the changes do the trick? Did they improve the user experience? Your boss is breathing down your neck to get answers to these questions. The Solution The Navigation Summary report in Google […]

The Death of UTM Campaign Parameters

September 9, 2014


UTM campaign parameters. We love them. We hate them. They make it easy to track both online and offline marketing efforts. But they aren’t very pretty to look at, and they’re difficult to implement reliably, especially for a layperson (i.e. non-technical person). Often, there’s a situation where we want to track a number of different […]

Page 1 of 712345...Last »
Contact Us.


24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us



We'll get back to you
in ONE business day.