Jim Gianoglio

Jim Gianoglio is a Senior Digital Analyst. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

Tracking Page Prints with Google Tag Manager

March 12, 2015

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Do you have pages on your site that users may try to print? For example, retail companies with brick-and-morter stores may be interested in knowing if users are printing out product details, coupons, or directions pages. Or publishers may want to know if users are printing their articles. This can all be tracked with event tracking in Google Analytics. […]

Analyzing Changes to Your Site Navigation

October 2, 2014

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The Problem You just optimized the main navigation on your site to make it easier for users to find the more “popular” pages. But did the changes do the trick? Did they improve the user experience? Your boss is breathing down your neck to get answers to these questions. The Solution The Navigation Summary report in Google […]

The Death of UTM Campaign Parameters

September 9, 2014

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UTM campaign parameters. We love them. We hate them. They make it easy to track both online and offline marketing efforts. But they aren’t very pretty to look at, and they’re difficult to implement reliably, especially for a layperson (i.e. non-technical person). Often, there’s a situation where we want to track a number of different […]

Campaign Tracking with a Dynamic Source

June 11, 2014

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Do you want to track your press releases or distributed content (widgets, infographics, embedded content, etc.)? I’m going to show you a much better way to do that with campaign tracking in Google Analytics. I was recently asked a question by an attendee to our Google Analytics training in Los Angeles about using campaign tracking […]

Share Your Goals in Google Analytics

April 10, 2014

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First there was the honorable GoalCopy plugin for Firefox, which ruled the kingdom for many (internet) years. This tool gave you the magical ability to copy goals from one profile (remember when that’s what they were called?) to another with ease. And the peasants rejoiced. But then came v5 of Google Analytics, and with this […]

Hands Free Google Analytics – "OK GA"

April 1, 2014

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What do you do if you need to use Google Analytics, but you have a broken hand (or two)? This is the problem we were faced with last year, as two of our analysts were involved in separate bicycle accidents. Using a mouse and keyboard to navigate the reports in Google Analytics proved difficult, if […]

How to Filter Bot Traffic From Your Google Analytics

September 5, 2013

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UPDATE: July 30, 2014 – Google announced a feature to automatically filter out bots and spiders. Learn more here. One of the benefits of client-side, tag-based analytics (as opposed to server side analytics) is that you generally don’t have to filter out traffic from bots. However, it seems lately that some bots (*cough, cough* Microsoft) have been […]

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