Jim Gianoglio

Jim Gianoglio is a Senior Digital Analyst. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

Email Tracking in Google Analytics with MailChimp

June 17, 2013

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This is Part 1 of a 2-part series. >> Part 2 The Problem: You have some data about your email marketing (for example, open rate) in your email marketing software, and data about visits to your site from email marketing elsewhere (namely, Google Analytics). Wouldn’t it be great to see an end-to-end view of all that data […]

Content Experiments JavaScript API

May 2, 2013

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Google Analytics Content Experiments are a great way to quickly and easily set up simple A/B tests for your website. And for most people, setting up these experiments can be done using the interface in Google Analytics. However, there are some who desire a little more control over the variation pages, that just can’t be […]

Google Analytics Campaign Tagging Tool

March 21, 2013

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Want to know the ROI of your email marketing? What about the performance of your print ads? Are your posts to Facebook leading to conversions on your site? Tagging your marketing campaigns is essential to get these actionable insights from Google Analytics. But you might have more than one person responsible for all of your […]

Deleting Goals in Google Analytics

February 5, 2013

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Have you ever set up a goal in Google Analytics, and later wanted to delete the goal from your profile? You go into the Admin section, click into the Goals tab for the profile, and search for the “delete” button. But you don’t find it. That’s because it doesn’t exist. This is a common question […]

Google Analytics Metrics and Dimensions

December 20, 2012

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Dimensions and metrics are the building blocks of your reports in Google Analytics, but so often I see confusion about the difference between dimensions and metrics. And even when you have a fair understanding of what dimensions and metrics are, you may not realize how many of them you actually have to choose from. There […]

How To Track Form Abandonment in Google Analytics

November 13, 2012

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UPDATE: There is a new version of this form tracking script! Get it here: Form Tracking in Google Tag Manager   A question I hear frequently is “can I track form abandonment in Google Analytics?” The answer is yes, and I’ll explore the details in a moment, but you should first consider alternative solutions. There […]

Troubleshooting with Real Time Reports

October 11, 2012

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It’s been about a year since Google Analytics launched Real Time reports. At first, they were cool to look at but provided seemingly limited functionality and actionable insights. One of the few examples of usefulness was measuring the immediate impact to your site from social media activities. But lately, I’ve been turning to Real Time […]

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