John Donovan

John is a former LunaMetrician and contributor to our blog.

Beginners Guide: Advantages of Targeting Long-Tail Keywords

March 12, 2014

When starting your first search marketing campaign, many beginners do exactly what I did: focus on popular, high-volume keywords versus relevant, rank-able phrases. Typically, it doesn’t take very long to determine that those high volume keywords usually don’t convert, or they have so much competition that it’s extremely difficult to garner any traffic at all. […]

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