Jonathan Weber

Jonathan Weber is our Data Evangelist, focusing on bringing the strategic value of data analysis to our customers. He spreads the principles of analytics through our training seminars and event wrote a book on Google Analytics & Tag Manager. Before he caught the analytics bug, he worked in information architecture. Away from the computer, you can find him as a flower farmer and plant geek.

Google Analytics 360 Webinar: Unlocking Benefits For Your Entire Organization

May 16, 2017

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Google Analytics 360 has changed the way large organizations and data-focused companies are making decisions – combining their website behavioral data with integrated tools to find insights, test and improve user experiences, make instant changes, and drive more traffic to their site. The process of deciding if Google Analytics 360 is right for your organization […]

Case Study: Audience Modeling with Google Analytics 360 and Google Cloud Platform

March 1, 2017

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Google recently published a case study with LunaMetrics and PBS where we used Google Analytics 360, BigQuery, and Google Cloud Datalab to perform a clustering analysis on website audiences. The case study is worth checking out, but here’s a quick summary. PBS.org is a digital content hub with supporting information and streaming video for PBS […]

How Accurate is Sampling in Google Analytics?

March 3, 2016

You’ve probably seen this little warning in Google Analytics from time to time as you look at reports: When the number is less than 100%, that means that Google Analytics is employing sampling to estimate the total. This occurs when you request a report that isn’t pre-aggregated (by using a segment, adding a secondary dimension, […]

Putting the “Universal” in Analytics: Best Practices

April 7, 2015

Google Analytics’ newest generation, Universal Analytics, is so-named because it goes beyond just the web, opening up new possibilities to bring together measurements across customer interactions in many environments. The overall drive is toward a more holistic and complete view of our audience, whether it’s by rolling up data across sites, seeing behavior across devices […]

Attribution and Google Analytics

December 23, 2014

Log in to Google Analytics and have a look at the Acquisition reports, and you’ll find all kinds of data on how people get to your site. Ever wonder where that comes from, and how GA decides what the source, medium, or campaign values are? Wonder no more, because here we’ll de-mystify the rules. The […]

Logging Raw Google Analytics Data using Keen IO

September 2, 2014

Google Analytics export to BigQuery is great for getting at the raw session-level data of Google Analytics. But, it’s only for GA Premium (GAP) subscribers. If you have other reasons to need GAP – like increased sampling limits, DoubleClick integration, or additional custom dimensions — and you have the money to spend, GAP is a […]

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