Articles by Jon Meck | LunaMetrics

Jon Meck

Jon Meck is our Technical Marketing Manager, promoting our services and trainings to the world. He has a jack-of-all-trades background, working for companies large and small in social media, website design and maintenance, and analytics. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.

Visualize Any Data With Free Google Data Studio

July 25, 2016

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As Google Analytics has evolved over the years, new features have been introduced to help visualize the immense amount of data collected about websites’ users, their behavior on a website, and how they found the website. Custom reports and dashboards have made it easy to add simple chart elements with tables of data to help […]

I’ve Just Installed Google Analytics: Now What?

June 16, 2016

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Google Analytics works great out-of-the-box for most users. Copy/paste the code onto your site (or set up through Google Tag Manager) and you begin receiving information about who your users are, how they’re arriving on your site and what pages they’re visiting. Just the initial implementation gives you valuable reports that you can use to […]

Google Analytics Shortcuts and Tips to Save Time

April 27, 2016

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When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put – spend less time pulling the reports and more time using the reports!

Why Is My Google Analytics Bounce Rate So High?

February 25, 2016

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Bounce Rate, discussed, debated, debunked – take your pick! If you’re reading this, you’re probably staring at your Google Analytics Audience Overview, excited about the shiny numbers, and starting to wonder just what it all means. Or perhaps, you’ve been using Google Analytics for years, but never really understood this particular metric. So here we […]

Notes on Filtering Spam and Bots from Google Analytics

January 28, 2016

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A couple of months ago we wrote an April Fool’s Day post about eliminating bots and spam from Google Analytics. Given the particular climate of the Google Analytics industry, the collective anger over bots and spam, and the craziness of some of the solutions offered, we expected it to get a few chuckles and the […]

Announcing New Resources for Google Tag Manager

November 3, 2015

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At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other third-party tracking. We use Google Tag Manager (GTM) daily with our clients, helping to manage their implementations from afar, responding to urgent updates, or helping to train key staff on how best to […]

Two Minute Checkup – Google Analytics Default Page

September 4, 2015

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The Default Page setting in Google Analytics has been around for a long time, and we’ve written about it before in several places (Jonathan’s post from 2010), but how it works or why you would use it still seems to cause major confusion. Let’s give a quick reminder about what this feature does, and why […]

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