Michael Bartholow

Michael Bartholow is a Senior Search Project Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.

Encrypting Emails for Google AdWords Customer Match

February 28, 2017

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Google Adwords’ Customer Match feature is an incredible tool in the Search Marketer’s arsenal. The ability to create audiences directly from first-party data in the form of email list uploads allows marketers to directly target existing customers and uploaded sales prospects with AdWords Search, YouTube & Gmail Ads. There’s no cost to try it out […]

Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes

January 26, 2017

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50% of the top million websites use Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automation service? Need to add an AdWords conversion tag? So many actions marketers take require additional tracking code to be placed […]

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

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Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

Search Console Reports in Google Analytics

July 6, 2016

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Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

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You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

How Many Keywords Should Be In My Ad Groups? 4 NBA-Inspired Strategies

February 24, 2016

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I’m one of the few LunaMetricians (and Pittsburghers in general) obsessed with basketball. When I read an awesome piece on the evolution of the game the other day I saw great parallels to AdWords & PPC in general, and specifically, as to how we use keywords to execute strategies: “The game of basketball is about […]

SX – The Initiative Missing from Your 2016 SEO Plan

January 25, 2016

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It’s that time of year. We’ve just budgeted, strategized, and been in a dozen meetings to establish strategy & KPIs for the new calendar year. Here’s how some past Search strategies may have looked: 1999 – Buy links, win internet. 2005 – Stop buying links, start trying to trick Google with link wheels. Try that new […]

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