Michael Bartholow

Michael Bartholow is a Senior Search Project Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.

Flexin’ Out: Flexible Bid Strategies for AdWords Ballers

September 8, 2015


Many AdWords account are trapped in the No Flex Zone. Sidenote: No Flex Zone is an awesome hip-hop song, so you’ve got that going for you (Play loudly while reading this post please, headphones recommended). What you’re missing, however, is a method to mix-and-match bidding types for keywords that can function across campaigns or ad […]

Super Search Optimization Tips for Publishers & Journalists

July 23, 2015


In the bustling world of news there’s no time to wait. “First-to-print” has in many ways become “First online” in the 21st century.  There’s nothing worse than having a hot take on a breaking lead and getting stuck behind a digital issue. Luckily, there are some tricks for all members of the newsroom to get […]

Monitor Google Algorithm Changes with These Handy Tools

June 29, 2015


Spring and early summer have been a busy time for changes at Google. Mobilegeddon came and went without destroying online business as we know it. The impact of late May’s “Phantom” update, or Quality Update, is still being sussed out by experts. As an SEO professional I find I warn clients less and less about algorithm […]

Ex Machina and the Future of Search

May 26, 2015


I’m a little bit obsessed with Artificial Intelligence lately. From Elon Musk calling it “More dangerous than nukes” to Scarlett Johansson embodying an operating system, AI has been the hot topic of our recent time. Enter Ex Machina; a clever film about robot Ava, a Silicon Valley genius, and the average Joe selected to issue a Turing Test to the […]

Crush the Competition with Strategic AdWords Ad Copy

April 23, 2015


You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters. Then you launch your campaigns and… crickets. How well did you strategize your ad copy? Did you do a few searches out in the wild and see what you’re up against? It’s not enough anymore to just list your company’s […]

4 Key Mobile AdWords Strategies for 2015

February 17, 2015


It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny laptops offering incredible specs, brilliant displays and pretty awesome features. Plus, data about mobile users tells us they research, they look for local stores, and they buy on their devices. How […]

Search Lessons From Google's Eric Schmidt

December 1, 2014


Eric Schmidt, executive chairman (and longtime CEO) of Google knows a thing or two about managing a growing business in the 21st century. He also knows a little bit about search. In promotion of his new book How Google Works, co-written by Jonathan Rosenberg, he released a terrific little slidedeck summarizing the company’s approach to work (Full slidedeck […]

The SMX East Panels You Shouldn't Miss

September 25, 2014


  I’ve got my pass for SMX East 2014 and I’m ready to go to one of the biggest Search Marketing conferences in the country. After scouring the agenda, I thought I’d share my top must-see panels with you, as well as give you this Twitter cheat sheet of key moderators to follow:

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