Michael Bartholow

Michael Bartholow is a Senior Search Project Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.

SX – The Initiative Missing from Your 2016 SEO Plan

January 25, 2016

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It’s that time of year. We’ve just budgeted, strategized, and been in a dozen meetings to establish strategy & KPIs for the new calendar year. Here’s how some past Search strategies may have looked: 1999 – Buy links, win internet. 2005 – Stop buying links, start trying to trick Google with link wheels. Try that new […]

Flexin’ Out: Flexible Bid Strategies for AdWords Ballers

September 8, 2015

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Many AdWords account are trapped in the No Flex Zone. Sidenote: No Flex Zone is an awesome hip-hop song, so you’ve got that going for you (Play loudly while reading this post please, headphones recommended). What you’re missing, however, is a method to mix-and-match bidding types for keywords that can function across campaigns or ad […]

Super Search Optimization Tips for Publishers & Journalists

July 23, 2015

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In the bustling world of news there’s no time to wait. “First-to-print” has in many ways become “First online” in the 21st century.  There’s nothing worse than having a hot take on a breaking lead and getting stuck behind a digital issue. Luckily, there are some tricks for all members of the newsroom to get […]

Monitor Google Algorithm Changes with These Handy Tools

June 29, 2015

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Spring and early summer have been a busy time for changes at Google. Mobilegeddon came and went without destroying online business as we know it. The impact of late May’s “Phantom” update, or Quality Update, is still being sussed out by experts. As an SEO professional I find I warn clients less and less about algorithm […]

Ex Machina and the Future of Search

May 26, 2015

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I’m a little bit obsessed with Artificial Intelligence lately. From Elon Musk calling it “More dangerous than nukes” to Scarlett Johansson embodying an operating system, AI has been the hot topic of our recent time. Enter Ex Machina; a clever film about robot Ava, a Silicon Valley genius, and the average Joe selected to issue a Turing Test to the […]

Crush the Competition with Strategic AdWords Ad Copy

April 23, 2015

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You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters. Then you launch your campaigns and… crickets. How well did you strategize your ad copy? Did you do a few searches out in the wild and see what you’re up against? It’s not enough anymore to just list your company’s […]

4 Key Mobile AdWords Strategies for 2015

February 17, 2015

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It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny laptops offering incredible specs, brilliant displays and pretty awesome features. Plus, data about mobile users tells us they research, they look for local stores, and they buy on their devices. How […]

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