Michael Bartholow

Michael Bartholow is a Senior Account Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.

New AdWords Features: How To Stay Up To Date

August 9, 2017

Paid Search, and Google AdWords in particular, moves fast. Just when you think your account build is complete now that Customer Match lists and Dynamic Search Ads have been added, you open Twitter and find a new feature you didn’t even know about yet! Keeping up to speed on changes is a big part of the […]

Eliminate Display Advertising Waste: #NoRandos

May 9, 2017

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Display advertising is truly controversial these days. This DigiDay piece from 2016 sheds light on some of the industry’s trying times. Shadiness abounds. If you run a business, someone has called you on the phone and offered you a run-of-site banner ad for a huge flat rate. There’s a better way though! Google’s Display Network […]

Encrypting Emails for Google AdWords Customer Match

February 28, 2017

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Google Adwords’ Customer Match feature is an incredible tool in the Search Marketer’s arsenal. The ability to create audiences directly from first-party data in the form of email list uploads allows marketers to directly target existing customers and uploaded sales prospects with AdWords Search, YouTube & Gmail Ads. There’s no cost to try it out […]

Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes

January 26, 2017

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50% of the top million websites use Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automation service? Need to add an AdWords conversion tag? So many actions marketers take require additional tracking code to be placed […]

Increase Revenue with Strategic Audiences in Google Analytics & Google AdWords

January 10, 2017

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Digital Marketing has changed. Where once marketing experience and wishful thinking about ideal customers drove spend, now it’s becoming easier and even standard practice to use your company’s data to enhance marketing decision making. Marketers drill in on specific user behavior, test landing pages, and obsess over Click Through Rate (CTR) and Return On Ad […]

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

AdWords Metrics Not Available In GA

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

Search Console Reports in Google Analytics

July 6, 2016

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Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

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