Michael Bartholow

Michael Bartholow is a Senior Search Project Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.

Ex Machina and the Future of Search

May 26, 2015

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I’m a little bit obsessed with Artificial Intelligence lately. From Elon Musk calling it “More dangerous than nukes” to Scarlett Johansson embodying an operating system, AI has been the hot topic of our recent time. Enter Ex Machina; a clever film about robot Ava, a Silicon Valley genius, and the average Joe selected to issue a Turing Test to the […]

Crush the Competition with Strategic AdWords Ad Copy

April 23, 2015

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You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters. Then you launch your campaigns and… crickets. How well did you strategize your ad copy? Did you do a few searches out in the wild and see what you’re up against? It’s not enough anymore to just list your company’s […]

4 Key Mobile AdWords Strategies for 2015

February 17, 2015

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It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny laptops offering incredible specs, brilliant displays and pretty awesome features. Plus, data about mobile users tells us they research, they look for local stores, and they buy on their devices. How […]

Search Lessons From Google's Eric Schmidt

December 1, 2014

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Eric Schmidt, executive chairman (and longtime CEO) of Google knows a thing or two about managing a growing business in the 21st century. He also knows a little bit about search. In promotion of his new book How Google Works, co-written by Jonathan Rosenberg, he released a terrific little slidedeck summarizing the company’s approach to work (Full slidedeck […]

The SMX East Panels You Shouldn't Miss

September 25, 2014

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  I’ve got my pass for SMX East 2014 and I’m ready to go to one of the biggest Search Marketing conferences in the country. After scouring the agenda, I thought I’d share my top must-see panels with you, as well as give you this Twitter cheat sheet of key moderators to follow:

The 5 Most Asked PPC Questions at a LunaMetrics AdWords Training

August 25, 2014

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While Google AdWords is a terrific platform for getting your advertising message in front of the right audience, it can take years to master. That’s why we offer our Google AdWords Training courses. The sessions are a terrific opportunity to get your questions answered and learn everything you need to know to maximize your ad spend […]

8 Essential Tips for Great Business Phone Call Etiquette

August 12, 2014

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Raise your hand if you’ve heard a co-worker say “Ugh, I’ve gotta jump on a call”! Most people don’t look forward to phone calls with clients. There’s the inherent fear that you’re not prepared (It’s hard to imagine the audience in their underpants when you’re only calling one person across the country), or that you […]

6 SEO Myths The Pros Are A Little Tired Of Debunking

July 14, 2014

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You know what’s been grinding my gears lately? No matter how long I’ve been in the search field, or what happens out there in the industry, some myths continue to persist. Wishful thinking? Lack of education? I say both. Let’s clear up some common misconceptions with the help of some industry experts from Google+. If […]

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