Noah Haibach

Noah is a former LunaMetrician and contributor to our blog.

Data Processing Options for Google Analytics and Big Query Export

July 28, 2014


In this blog post, I evaluate several of the numerous (and potentially overwhelming) options for the processing and reporting of Google Analytics data. The default  Google Analytics web interface is great for quick ad hoc data exploration, but limited for deeper analysis and the development of automated reports. Whether we’re mining for hidden trends or trying to report on hard-to-extract dimensions, there […]

Google Analytics Data Mining with Big Query and R

June 25, 2014


Big Query and Big Query Export for Google Analytics give us the power to visualize and explore virtually any trend in our GA data. It’s really quite powerful stuff. Because this tool is still very new, I want to get the conversation started on how advanced reporting can augment our digital analytics. In this post […]

GWT to tackle (not provided) Bookmarklet – Top Page Export

April 30, 2014


Note: This article provides a bookmarklet of an updated script from a previous article. For a fuller description of the applications and intended analysis for this bookmarklet, see the original article, Using ALL of Google Webmaster Tools data to tackle (not provided)   A few months ago I wrote a post with a JavaScript method […]

Statistical Significance Script for Google Analytics

March 27, 2014


When comparing two time periods in Google Analytics, we are given a percentage increase or decrease. In situations where there is a dramatic difference (as is often the case for year-over-year comparisons), we can safely assume that the result is statistically significant. For example, in the below chart, every data point (day) is lower in […]

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