Reid Bandremer

Reid Bandremer is a Senior Search Project Manager. His background before joining LunaMetrics in 2011 includes eCommerce marketing and a pair of business degrees. He is a rabid fan of data, music, questions, and holistic ROI-driven search marketing strategy. Strengths include SEO metrics, migrations, keyword and search behavior analysis, content architecture, and burning the midnight oil.

Google Search Console vs. Google Analytics – Why Clicks Don’t Match Sessions

August 5, 2015

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Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]

My 15 Favorite Free SEO Tools

June 8, 2015

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I never get tired of saying it – I love me a good free tool. This article is dedicated to the best – those free SEO tools that I use frequently and give me that warm, fuzzy feeling. It’s nice to have a huge arsenal, but it can be more powerful to wield a few powerful weapons expertly, so I’ve included some […]

Tips for Boosting Web Presence with Trade Shows

April 8, 2015

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Trade shows are an oft-overlooked opportunity to enhance web presence. Great content marketing, inbound marketing, backlinks, and social media all require establishing relationships with audience members. Without people who care about your brand or content, you don’t get shares, fans, links, long-term subscribers, repeat visits, or brand ambassadors (you just don’t get much of an […]

What Should You Do With Old Content? Part 1 of 3

December 2, 2014

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PART ONEPART TWOPART THREE Answer: It depends. But don’t ignore it.  Don’t ignore your old and potentially outdated content. You don’t yet know if it could be a huge burden or a huge opportunity for your site. Your old pages might also be where the majority of your audience lands; in October 2014, for example, […]

The ABCs of Content – 26 Ways to Always Be Creating

October 22, 2014

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In the lexicon of modern marketing, “content marketing” has become a rather popular phrase to bandy about. And it seems like everyone wants to sell you their foolproof recipe for success. Today, I’m playing that game. My ridiculous line of buzzword-edition Marketing Magnetic Poetry is, “High ROI content marketing is a product of efficiency, synergy, and multi-tasking.” […]

SEO Tips When Switching Servers

September 16, 2014

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Any time you make a significant change related to your website, whether that’s content or the underlying architecture, you should check to see if your changes have impacted the SEO best practices you’ve already put into place. A few weeks ago, a client unexpectedly informed me that they migrated their web server to a different […]

Use Excel to Analyze Keywords That Rank for Multiple Pages

August 20, 2014

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Here’s a quick tutorial on how to use Excel to analyze the keywords that have more than one of your site’s pages ranking in Google organic search results. Your site may have plenty of keywords that have more than one landing page ranking for a variety of reasons. For example, when someone googles “Google Analytics Training”, there are […]

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