Reid Bandremer

Reid Bandremer is a Senior Search Project Manager. His background before joining LunaMetrics in 2011 includes eCommerce marketing and a pair of business degrees. He is a rabid fan of data, music, questions, and holistic ROI-driven search marketing strategy. Strengths include SEO metrics, migrations, keyword and search behavior analysis, content architecture, and burning the midnight oil.

How to Use Google Webmaster Tools for SEO

May 21, 2014

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Note: This article was last updated on February 9, 2015.  Google Webmaster Tools is a sweet suite of Google SEO tools that provides data and configuration control for your site in Google. If you’re doing any SEO and you don’t find value in GWT, you either use a paid tool that re-uses GWT data or you have […]

SEO Measurement Mistakes, Part 4: Links

March 20, 2014

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This is part 4 of a series examining mistakes with SEO metrics. In part 1 of this series, we discussed 5 huge mistakes regarding top-level SEO KPIs. In part 2, we looked at 10 common mistakes made when analyzing SEO metrics in Google Analytics. In part 3, we looked at 10 critical errors in analyzing and monitoring crawling and […]

My 15 Favorite Free SEO Tools

February 13, 2014

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I’ve said it before, but I love me a good free tool. Below is a list of my fifteen favorite freebies for doing SEO. While there’s a ton of tools out there, this article means to highlight the essentials.  It’s nice to have a huge arsenal, but it can be more powerful to wield a few […]

8 Tips on Leveraging Relationships into Links

January 9, 2014

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It’s no secret that links matter in search marketing. But – just ask RapGenius – link “building” can be dangerous, resulting in devalued links and even hard-hitting penalties that go beyond mere devaluation. A few months ago, I attended a breakout session on links where a hyper dude named Neil Rodriguez uttered the words “Google will […]

Ideas for Keyword (Not Provided)

October 8, 2013

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If you’re an SEO practitioner, chances are you’ve heard that Google keyword data is likely going to be 100% (not provided). I’d love to provide you with a brilliant solution package to make your the keyword (not provided) headache completely disappear. But, like most industry people (that aren’t completely fooling themselves), I can’t yet. So […]

5 Huge SEO Measurement Mistakes

July 22, 2013

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This is Part 1 of a four-part series titled “SEO Measurement Mistakes”. The other parts are: Part 2: 10 Google Analytics Gaffes Part 3: Crawling and Indexation Metrics Part 4: Links Last week, I sent an email to my fellow LunaMetricians asking one question, “what’s some big mistakes you see when it comes to SEO and […]

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