Reid Bandremer

Reid Bandremer is a Senior Search Project Manager. His background before joining LunaMetrics in 2011 includes eCommerce marketing and a pair of business degrees. He is a rabid fan of data, music, questions, and holistic ROI-driven search marketing strategy. Strengths include SEO metrics, migrations, keyword and search behavior analysis, content architecture, and burning the midnight oil.

SEO Measurement Mistakes, Part 4: Links

March 20, 2014


This is part 4 of a series examining mistakes with SEO metrics. In part 1 of this series, we discussed 5 huge mistakes regarding top-level SEO KPIs. In part 2, we looked at 10 common mistakes made when analyzing SEO metrics in Google Analytics. In part 3, we looked at 10 critical errors in analyzing and monitoring crawling and […]

My 15 Favorite Free SEO Tools

February 13, 2014


I’ve said it before, but I love me a good free tool. Below is a list of my fifteen favorite freebies for doing SEO. While there’s a ton of tools out there, this article means to highlight the essentials.  It’s nice to have a huge arsenal, but it can be more powerful to wield a few […]

8 Tips on Leveraging Relationships into Links

January 9, 2014


It’s no secret that links matter in search marketing. But – just ask RapGenius – link “building” can be dangerous, resulting in devalued links and even hard-hitting penalties that go beyond mere devaluation. A few months ago, I attended a breakout session on links where a hyper dude named Neil Rodriguez uttered the words “Google will […]

Ideas for Keyword (Not Provided)

October 8, 2013


If you’re an SEO practitioner, chances are you’ve heard that Google keyword data is likely going to be 100% (not provided). I’d love to provide you with a brilliant solution package to make your the keyword (not provided) headache completely disappear. But, like most industry people (that aren’t completely fooling themselves), I can’t yet. So […]

5 Huge SEO Measurement Mistakes

July 22, 2013


This is Part 1 of a four-part series titled “SEO Measurement Mistakes”. The other parts are: Part 2: 10 Google Analytics Gaffes Part 3: Crawling and Indexation Metrics Part 4: Links Last week, I sent an email to my fellow LunaMetricians asking one question, “what’s some big mistakes you see when it comes to SEO and […]

4 SEO Terms Driving Me Crazy

June 11, 2013


This is an unusual post for me. I tend to stick to “how-to” articles because I realized a while back that no one really cares about my opinion. But in an industry where words must be so carefully dissected and examined, we’ve gotten downright silly with some of our favorite jargon. And it’s my time […]

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