Sarah Peduzzi

Sarah is a former LunaMetrician and contributor to our blog.

6 Display Campaign Lessons I Learned From My Mom

February 17, 2014

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Some of the best advice I live by comes from my mom (hi, Mom!) and as much as it pained me to hear it as a child, there have been many moments in my adulthood when that advice came in handy, or would have come in handy if I had just listened. Like that one […]

Getting Started with AdWords Location Based Bid Adjustments

January 13, 2014

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If any of you are like me, you hear/read about a great idea but then you’re often left with the question – “But where do I start?” For me, it was the simple matter of using AdWords location-based bid adjustments. The theory is awesome: You set a positive or negative percentage on a city, state, […]

2013 PPC Resolution Check-in

December 11, 2013

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Back in December 2012, I wrote a blog post that covered my 2013 New Year’s Resolutions for PPC. And with the year nearly come and gone, I figured I could take stock of what I committed myself to – and it was a mixed bag. There are definitely a few items I can confidently check […]

The Quick and Dirty Rundown of AdWords Estimated Total Conversions

November 18, 2013

On October 1st, Google AdWords announced two new conversion types that are intrinsically tied together – Estimated cross-device conversions and Estimated Total Conversions. On November 12, Google also announced the newest Conversion roll out called Calls as Conversions. This is an unsurprising development since the debut of Enhanced campaigns and, more importantly, the change in Google’s […]

9 Rookie PPC Mistakes That Drive Me Crazy

October 14, 2013

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We all make mistakes, that’s a given. And I’ve probably done at least a few of these on these least by accident in the early days of PPC management. Now that I have gained some sensei wisdom, I can say with some finality that there are just some mistakes that should never, ever happen. Go […]

Google AdWords Grant Account: 7 Tips for Every Manager

August 8, 2013

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Are you a manager of a Google AdWords Grant account? If so, then you might be intimately aware (and perhaps even frustrated) at the many different rules that govern the use of Google AdWords for nonprofits. Maximizing spend can sometimes be the #1 issue that nonprofit AdWords managers face. With the $2 Max CPC rule, […]

5 AdWords Filters You Can Use Right Now

July 18, 2013

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As you journey on into the great adventure that is Google AdWords you might get overwhelmed with the simple fact that there are so many ways to look at data. Take it from me. AdWords can be full of nifty little tricks that you don’t pick up on right away,or might not be immediately intuitive, […]

Google Announces Display Network Impression Reporting

June 19, 2013

Google Analytics announced something pretty cool today – actually something AMAZINGLY cool. We can now get Display Network Impression Reporting in Analytics, including some nifty new features in the Multi-Channel Funnel Reports that allow advertisers to see the true effects of different ad types on users and their eventual conversions. If you’ve ever wondered about […]

How to Link AdWords and Analytics

June 6, 2013

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I recently completed an AdWords Training in NYC and one topic that required some extra explanation and walk-through was actually linking AdWords and Analytics accounts. When first starting an AdWords account, this is a step that I highly encourage from the start. It only takes 5 minutes and is super easy. If you have an […]

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