Sarah Peduzzi

Sarah is a former LunaMetrician and contributor to our blog.

5 Display Campaign Checks You Can't Forget

May 6, 2013


Yesterday, I was really taking a deep look at a client’s account – I was trying to find out why branded searches and conversions have decreased this year compared to last year. And while there were a number of conclusions that we drew from the data, what interested me most was the difference in display […]

My 5 Biggest Takeaways from Hero Conf 2013

April 15, 2013


This past week I was in Austin, TX for HeroConf 2013, the PPC Hero conference, and as I may have tweeted out during it (See Exhibit A below), it was a PPC haven for all of us PPC nerds out there. There was definitely a lot of information to take in, absorb and sort through […]

Location Targeting in Google AdWords

March 25, 2013

Google AdWords gives advertisers a myriad of options to target and refine when, where and how their ads are shown on the Search network. And as Jonathan Weber talks about in his most recent blog post about the location report in Google Analytics, you can easily compare and contrast location data from different advertising channels.

Enhanced Campaign Ready AdWords Editor 10.0 & Locating Auto-Backup AEA Files

March 5, 2013


If you’ve been paying attention, you likely heard of a little something called “Enhanced Campaigns”. You have? Good. No? Catch up and read the Enhanced Campaign blog post at the Adwords blog, or get the optimistic low-down from our own, Stephen Kapusta, in his most recent post – “AdWords Enhanced Campaigns: 5 Great Features“. With […]

PPC Competitor Strategy Talk: Your Brand vs. the World

February 7, 2013


When it comes to your branded search and your competitors, where do you draw the line on betting on competitor terms? When do you break out the metaphorical sword and start chopping down your enemies, a’la Scott Pilgrim? Glad you asked. Betting on competitor terms is a Paid Search strategy that can open a can […]

Google Consumer Surveys and How You Can Leverage them for PPC

January 14, 2013


Another week in Google Adwords means another little jingle in the announcement corner. Often, these go unnoticed or forgotten in the day-to-day bustle of account management, but don’t forget these helpful little nuggets of wisdom. This week, I got a notification that Google consumer surveys has a new and improved look and is offering a […]

My 2013 New Year’s Resolutions for PPC

December 27, 2012

New Years Calendar

It’s that time of year again, you know, the one where you make a list of resolutions for the coming year and paste them on your fridge as a reminder of your commitment. This year, instead of just making them for your personal life, why not extend that to your passion for PPC? Post a […]

Learning from Bad Text Ads

December 3, 2012


If you’ve been running PPC ads for any period of time, or even if you’ve been surfing the internet for longer than 5 minutes, you might have had the chance to come across some ads that were…not what you expected. Some weren’t that bad, others were just plain random, and still others made you wonder […]

Mobile and Tablet PPC Campaigns

November 6, 2012


Managing PPC campaigns just for desktop can be a handful in and of itself. But throw into the mix managing separate mobile and tablet campaigns, and it can get even trickier. Mobile and tablet targeted campaigns can have different traffic, CPC’s and conversion rates – and you want to know exactly how you can get […]

4 Tips to Maximize Your Small PPC Budget

October 15, 2012


If you’re a small business owner and don’t have a fat wallet to pull Paid Search money from, then you might be nervous about starting an Adwords campaign. Today’s lesson: don’t be. With some good foresight and planning, Google Adwords could be a great revenue driver for your business. 1. Determine your maximum Cost-Per-Lead Cost-Per-Sale, […]

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