Sayf Sharif

Sayf Sharif is the Analytics Department Lead, working with Google Analytics and specializing in Usability and Conversion. He has helped hundreds of businesses design, develop, and improve conversion on their websites since 1997. Things you didn’t know about Sayf: he’s biked from Pittsburgh to Cleveland in 32 hours, studied Archaeology in Graduate School focusing on human tool use, and feels the Oxford comma is more important than Jim apparently does.

An Analytics Goal Too Far: Understanding Measurement Strategy

November 16, 2015


What’s the point of a Measurement Strategy? No, it’s not just something to waste your time. How can you do something complex well, without a little forethought? The point of a  Measurement Strategy is to design and implement tracking on your website or app that can gather meaningful data, from which you can pull insights. […]

Improve Your Time on Site Metrics with Google Tag Manager

August 12, 2015

Clock image representing time on Site Metrics

Engaged Minutes as a metric has increased in prominence particularly with content publishers of late. It’s not the be all end all, but understanding not just how many pages people visit, but how long they spend on those pages is important. Luckily Google Tag Manager makes it really easy to get a clearer idea of […]

How to Publish a Single Tag (and not others) in Google Tag Manager

July 27, 2015


Let me know if you’ve heard this one before. You have a developer building out some tags in Google Tag Manager, but they’re not ready to be published yet. They have several tags with major changes, new tags, different triggers and variables. Lots of changes. Then you get a notification that you need to quickly […]

8 Best Practices for Starting Your A/B Testing

July 8, 2015


I’m often asked by companies who are looking to start up with A/B testing what best practices they should be aware of. My answers vary by time of day, week, season, and I try and give different answers to gauge the response to my advice. So far my human experimentation has proven the following: 1. […]

Creative Digital Marketing Is Ok, But Test Everything

May 19, 2015


“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”-Bill Bernbach You can’t A/B test everything. I’ll just throw that fact out there to start. Some things you’ve got one shot. A cover letter with your resume for that job you really want. You can’t send two cover letters and ask […]

Eliminating Dumb Ghost Referral Traffic in Google Analytics

March 19, 2015


Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics.

Using the New Cohort Analysis in Google Analytics

February 6, 2015


The cohort was the basic tactical unit of Roman Legions following the reforms of Gaius Marius in 107 BC. Initially a Roman legion consisted of ten cohorts, each consisting of 480 men. Today we use the term cohort to distinguish between groups of consumers to help us make them spend more money on things they […]

Extracting Schema & Metadata With Google Tag Manager

November 24, 2014


If you’re evaluating the performance of your site content, it can help tremendously to segment that content into a variety of cohorts. Unfortunately, many website owners have trouble getting enough information about their content into Google Analytics to help them with their analysis. Some information may already be available on your website, like information about […]

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