Sayf Sharif

Sayf Sharif is the Analytics Department Lead, working with Google Analytics and specializing in Usability and Conversion. He has helped hundreds of businesses design, develop, and improve conversion on their websites since 1997. Things you didn’t know about Sayf: he’s biked from Pittsburgh to Cleveland in 32 hours, studied Archaeology in Graduate School focusing on human tool use, and feels the Oxford comma is more important than Jim apparently does.

Improve Your Time on Site Metrics with Google Tag Manager

August 12, 2015

Clock image representing time on Site Metrics

Engaged Minutes as a metric has increased in prominence particularly with content publishers of late. It’s not the be all end all, but understanding not just how many pages people visit, but how long they spend on those pages is important. Luckily Google Tag Manager makes it really easy to get a clearer idea of […]

How to Publish a Single Tag (and not others) in Google Tag Manager

July 27, 2015

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Let me know if you’ve heard this one before. You have a developer building out some tags in Google Tag Manager, but they’re not ready to be published yet. They have several tags with major changes, new tags, different triggers and variables. Lots of changes. Then you get a notification that you need to quickly […]

8 Best Practices for Starting Your A/B Testing

July 8, 2015

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I’m often asked by companies who are looking to start up with A/B testing what best practices they should be aware of. My answers vary by time of day, week, season, and I try and give different answers to gauge the response to my advice. So far my human experimentation has proven the following: 1. […]

Creative Digital Marketing Is Ok, But Test Everything

May 19, 2015

blog-testing-stuff

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”-Bill Bernbach You can’t A/B test everything. I’ll just throw that fact out there to start. Some things you’ve got one shot. A cover letter with your resume for that job you really want. You can’t send two cover letters and ask […]

Eliminating Dumb Ghost Referral Traffic in Google Analytics

March 19, 2015

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Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics.

Using the New Cohort Analysis in Google Analytics

February 6, 2015

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The cohort was the basic tactical unit of Roman Legions following the reforms of Gaius Marius in 107 BC. Initially a Roman legion consisted of ten cohorts, each consisting of 480 men. Today we use the term cohort to distinguish between groups of consumers to help us make them spend more money on things they […]

Extracting Schema & Metadata With Google Tag Manager

November 24, 2014

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If you’re evaluating the performance of your site content, it can help tremendously to segment that content into a variety of cohorts. Unfortunately, many website owners have trouble getting enough information about their content into Google Analytics to help them with their analysis. Some information may already be available on your website, like information about […]

How to Fire a Virtual Pageview in Google Tag Manager

September 10, 2014

karatekid4601

Firing a Google Analytics Virtual Pageview with Google Tag Manager is easy, and far more powerful than ever before. When our clients or training attendees upgrade from classic Google Analytics to Universal Analytics implemented through Google Tag Manager, we often get questions about how to transition these Virtual Pageviews from inline code to being implemented […]

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