Sayf Sharif

Sayf is a former LunaMetrician and contributor to our blog.

Tips for Getting A Job in the Digital Analytics Industry

January 27, 2016


It’s hard to hire people for the Analytics Department at LunaMetrics. Our “dream candidate” simply doesn’t exist. We’re looking for so many hard and soft skills, invariably everyone lacks something. I sometimes say that the Venn Diagram for a great digital analytics candidate is so dense it looks more like a Spirograph. So, we’re realistic […]

20+ Reasons Your Google Analytics Pageviews Are Wrong

January 13, 2016


If you came here, you may be in a situation where your pageviews in Google Analytics aren’t matching your expectations. We often hear clients questioning the validity of their data, and specifically, the count of pageviews. Why are my pageviews wrong in Google Analytics? Sometimes the entire site’s pageviews are wrong. They’re much higher than expected, […]

The Value of Google Analytics Data Driven Attribution

December 3, 2015


Google Analytics provides several ways for you to track attribution, or help to assign credit for your conversions and purchases to the different channels that helped contribute. You’ve probably heard of the most popular attribution models, like “First Click” or “Last Click.” These are fairly simple to grasp, as we give full credit of the […]

An Analytics Goal Too Far: Understanding Measurement Strategy

November 16, 2015


What’s the point of a Measurement Strategy? No, it’s not just something to waste your time. How can you do something complex well, without a little forethought? The point of a  Measurement Strategy is to design and implement tracking on your website or app that can gather meaningful data, from which you can pull insights. […]

Improve Your Time on Site Metrics with Google Tag Manager

August 12, 2015

Clock image representing time on Site Metrics

Engaged Minutes as a metric has increased in prominence particularly with content publishers of late. It’s not the be all end all, but understanding not just how many pages people visit, but how long they spend on those pages is important. Luckily Google Tag Manager makes it really easy to get a clearer idea of […]

How to Publish a Single Tag (and not others) in Google Tag Manager

July 27, 2015


Let me know if you’ve heard this one before. You have a developer building out some tags in Google Tag Manager, but they’re not ready to be published yet. They have several tags with major changes, new tags, different triggers and variables. Lots of changes. Then you get a notification that you need to quickly […]

8 Best Practices for Starting Your A/B Testing

July 8, 2015


I’m often asked by companies who are looking to start up with A/B testing what best practices they should be aware of. My answers vary by time of day, week, season, and I try and give different answers to gauge the response to my advice. So far my human experimentation has proven the following: 1. […]

Creative Digital Marketing Is Ok, But Test Everything

May 19, 2015


“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”-Bill Bernbach You can’t A/B test everything. I’ll just throw that fact out there to start. Some things you’ve got one shot. A cover letter with your resume for that job you really want. You can’t send two cover letters and ask […]

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