Sayf Sharif

Sayf is a former LunaMetrician and contributor to our blog.

Tips for Getting A Job in the Digital Analytics Industry

January 27, 2016

It’s hard to hire people for the Analytics Department at LunaMetrics. Our “dream candidate” simply doesn’t exist. We’re looking for so many hard and soft skills, invariably everyone lacks something. I sometimes say that the Venn Diagram for a great digital analytics candidate is so dense it looks more like a Spirograph. So, we’re realistic […]

20+ Reasons Your Google Analytics Pageviews Are Wrong

January 13, 2016

If you came here, you may be in a situation where your pageviews in Google Analytics aren’t matching your expectations. We often hear clients questioning the validity of their data, and specifically, the count of pageviews. Why are my pageviews wrong in Google Analytics? Sometimes the entire site’s pageviews are wrong. They’re much higher than expected, […]

The Value of Google Analytics Data-Driven Attribution

December 3, 2015

Google Analytics provides several ways for you to track attribution, or help to assign credit for your conversions and purchases to the different channels that helped contribute. You’ve probably heard of the most popular attribution models, like “First Click” or “Last Click.” These are fairly simple to grasp, as we give full credit of the […]

An Analytics Goal Too Far: Understanding Measurement Strategy

November 16, 2015

What’s the point of a Measurement Strategy? No, it’s not just something to waste your time. How can you do something complex well, without a little forethought? The point of a  Measurement Strategy is to design and implement tracking on your website or app that can gather meaningful data, from which you can pull insights. […]

5 Considerations for Implementing Google Tag Manager on Mobile Apps

September 24, 2015

mobile app tracking with gtm

We’ve helped a number of companies implement the Google Tag Manager SDK on both Android and iOS apps. It’s a really powerful addition to your digital analytics arsenal for several reasons, and one that we generally recommend companies pursue when doing new Google Analytics implementations on their apps. This post, however, isn’t about those benefits. […]

How to Publish a Single Tag (and not others) in Google Tag Manager

July 27, 2015

Let me know if you’ve heard this one before. You have a developer building out some tags in Google Tag Manager, but they’re not ready to be published yet. They have several tags with major changes, new tags, different triggers and variables. Lots of changes. Then you get a notification that you need to quickly […]

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