Sayf Sharif

Sayf Sharif is a Senior Analytics Supervisor working with Google Analytics and specializing in Usability and Conversion. He has helped hundreds of businesses design, develop, and improve conversion on their websites since 1997. Things you didn’t know about Sayf: he’s biked from Pittsburgh to Cleveland in 32 hours, studied Archaeology in Graduate School focusing on human tool use, and feels the Oxford comma is more important than Jim apparently does.

Eliminating Dumb Ghost Referral Traffic in Google Analytics

March 19, 2015

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Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics.

Using the New Cohort Analysis in Google Analytics

February 6, 2015

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The cohort was the basic tactical unit of Roman Legions following the reforms of Gaius Marius in 107 BC. Initially a Roman legion consisted of ten cohorts, each consisting of 480 men. Today we use the term cohort to distinguish between groups of consumers to help us make them spend more money on things they […]

Extracting Schema & Metadata With Google Tag Manager

November 24, 2014

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If you’re evaluating the performance of your site content, it can help tremendously to segment that content into a variety of cohorts. Unfortunately, many website owners have trouble getting enough information about their content into Google Analytics to help them with their analysis. Some information may already be available on your website, like information about […]

How to Fire a Virtual Pageview in Google Tag Manager

September 10, 2014

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Firing a Google Analytics Virtual Pageview with Google Tag Manager is easy, and far more powerful than ever before. When our clients or training attendees upgrade from classic Google Analytics to Universal Analytics implemented through Google Tag Manager, we often get questions about how to transition these Virtual Pageviews from inline code to being implemented […]

How a Local Business in Seattle Can Gain Street Level Insight in Google Analytics

July 8, 2014

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Did you ever want micro-level geographic information inside Google Analytics? What if you really need “street level” knowledge about your users; like where are they, what neighborhood are they in? Often, when we talk and write about Google Analytics we’re thinking about the big guys. National or even International traffic, filtering by country, comparing one region to another. […]

Using APIs To Add Insight To Google Analytics

June 5, 2014

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How Much Does Scrap Metal Cost? About a year ago we were working with a client who wanted to bring some very specific data into their Google Analytics account. They wanted to compare their site traffic with the current price of scrap metal, by adding it as a Custom Variable on the visit. While scrap metal […]

Universal Analytics Out of Beta and Into Our Hearts

April 7, 2014

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We write about Universal Analytics all the time in this blog. In fact we’ve been talking about it since October 2012, which seems like an eternity ago. That’s when Google Analytics first announced that it existed. Now, close to a year and a half later, that twinkle in the eyes of several dashingly handsome Google […]

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