Sayf Sharif

Sayf Sharif is the Analytics Department Lead, working with Google Analytics and specializing in Usability and Conversion. He has helped hundreds of businesses design, develop, and improve conversion on their websites since 1997. Things you didn’t know about Sayf: he’s biked from Pittsburgh to Cleveland in 32 hours, studied Archaeology in Graduate School focusing on human tool use, and feels the Oxford comma is more important than Jim apparently does.

How to Fire a Virtual Pageview in Google Tag Manager

September 10, 2014


Firing a Google Analytics Virtual Pageview with Google Tag Manager is easy, and far more powerful than ever before. When our clients or training attendees upgrade from classic Google Analytics to Universal Analytics implemented through Google Tag Manager, we often get questions about how to transition these Virtual Pageviews from inline code to being implemented […]

How a Local Business in Seattle Can Gain Street Level Insight in Google Analytics

July 8, 2014


Did you ever want micro-level geographic information inside Google Analytics? What if you really need “street level” knowledge about your users; like where are they, what neighborhood are they in? Often, when we talk and write about Google Analytics we’re thinking about the big guys. National or even International traffic, filtering by country, comparing one region to another. […]

Using APIs To Add Insight To Google Analytics

June 5, 2014


How Much Does Scrap Metal Cost? About a year ago we were working with a client who wanted to bring some very specific data into their Google Analytics account. They wanted to compare their site traffic with the current price of scrap metal, by adding it as a Custom Variable on the visit. While scrap metal […]

Universal Analytics Out of Beta and Into Our Hearts

April 7, 2014


We write about Universal Analytics all the time in this blog. In fact we’ve been talking about it since October 2012, which seems like an eternity ago. That’s when Google Analytics first announced that it existed. Now, close to a year and a half later, that twinkle in the eyes of several dashingly handsome Google […]

Tracking Offline Transactions with Universal Analytics

March 4, 2014


“We don’t do ecommerce, we just have a lead generation form.” Google Analytics last fall shot some video talking about Universal Analytics that featured Dan Wilkerson and myself here at LunaMetrics. At one part of the video I talk briefly about Georges Seurat’s painting ‘Sunday Afternoon on the Island of La Grande Jatte’.

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