Sayf Sharif

Sayf Sharif is a Senior Analytics Supervisor working with Google Analytics and specializing in Usability and Conversion. He has helped hundreds of businesses design, develop, and improve conversion on their websites since 1997. Things you didn’t know about Sayf: he’s biked from Pittsburgh to Cleveland in 32 hours, studied Archaeology in Graduate School focusing on human tool use, and feels the Oxford comma is more important than Jim apparently does.

Universal Analytics Out of Beta and Into Our Hearts

April 7, 2014

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We write about Universal Analytics all the time in this blog. In fact we’ve been talking about it since October 2012, which seems like an eternity ago. That’s when Google Analytics first announced that it existed. Now, close to a year and a half later, that twinkle in the eyes of several dashingly handsome Google […]

Tracking Offline Transactions with Universal Analytics

March 4, 2014

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“We don’t do ecommerce, we just have a lead generation form.” Google Analytics last fall shot some video talking about Universal Analytics that featured Dan Wilkerson and myself here at LunaMetrics. At one part of the video I talk briefly about Georges Seurat’s painting ‘Sunday Afternoon on the Island of La Grande Jatte’.

5 Google Analytics Power Tips for Small (& Smart) Businesses

November 25, 2013

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Image courtesy of Ovation Images, a Pittsburgh Wedding Photographer who uses Google Analytics. According to the U.S. Census about 3/4 of all businesses in the country have no payroll. Most of those are self-employed people operating unincorporated businesses. 61% of the firms that DO have payroll have 4 or fewer employees. 79% have 9 employees […]

How to Access Custom Dimensions in Google Analytics

September 10, 2013

“Give it to me. NOW!” – Veruca Salt, Willy Wonka and the Chocolate Factory If you are using Universal Analytics you may have heard something about Custom Dimensions. They’re the next evolution of Custom Variables. Regular Google Analytics users get 20 of them, while Google Analytics Premium users get a whopping 200 of them. I’m […]

Why Track My Videos – The Essential Guide

July 23, 2013

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There is one enormous, overarching reason why every video you create should be carefully tracked. One reason so all-encompassing, so indescribably important, that its very definition denotes its value. That one big reason is money. Again, so we’re clear: anyone that looks to increase revenue, or to decrease costs, be it a business, non-profit, or […]

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