Sayf Sharif

Sayf is a former LunaMetrician and contributor to our blog.

Tracking Offline Transactions with Universal Analytics

March 4, 2014

“We don’t do ecommerce, we just have a lead generation form.” Google Analytics last fall shot some video talking about Universal Analytics that featured Dan Wilkerson and myself here at LunaMetrics. At one part of the video I talk briefly about Georges Seurat’s painting ‘Sunday Afternoon on the Island of La Grande Jatte’.

5 Google Analytics Power Tips for Small (& Smart) Businesses

November 25, 2013

Image courtesy of Ovation Images, a Pittsburgh Wedding Photographer who uses Google Analytics. According to the U.S. Census about 3/4 of all businesses in the country have no payroll. Most of those are self-employed people operating unincorporated businesses. 61% of the firms that DO have payroll have 4 or fewer employees. 79% have 9 employees […]

How to Access Custom Dimensions in Google Analytics

September 10, 2013

“Give it to me. NOW!” – Veruca Salt, Willy Wonka and the Chocolate Factory If you are using Universal Analytics you may have heard something about Custom Dimensions. They’re the next evolution of Custom Variables. Regular Google Analytics users get 20 of them, while Google Analytics Premium users get a whopping 200 of them. I’m […]

Why Track My Videos – The Essential Guide

July 23, 2013

There is one enormous, overarching reason why every video you create should be carefully tracked. One reason so all-encompassing, so indescribably important, that its very definition denotes its value. That one big reason is money. Again, so we’re clear: anyone that looks to increase revenue, or to decrease costs, be it a business, non-profit, or […]

How to Easily Track video.js in Google Analytics

May 23, 2013

What is video.js? video.js is a free, fast, open source (licensed under Apache) HTML5 video player available at which was developed by video experts from Brightcove & Zencoder. It’s really easy to set up, but like most of these types of popular open source players, it doesn’t come with built in Google Analytics tracking. […]

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