Sean McQuaide

Sean McQuaide is a Senior Search Project Manager at LunaMetrics. As the technical search marketing lead he is the go-to for website audits, search analysis, and site performance. Sean also leads LunaMetrics A/B testing service where he uses his experience identifying user intent to find and test conversion opportunities. Sean spends his free time racing sailboats in the Gulf, constructing massive sandcastles on the beach, touring breweries, and running 5 & 10ks.

Updated Instructions for Implementing Google Optimize

March 2, 2017

how-to-install-google-optimize

Getting Google Optimize installed on your website isn’t the most straightforward process. While the tool itself allows users with even minimal technical experience to begin testing simple changes on their website in a matter of minutes, installation may require an upfront effort with close collaboration with your development or IT team. Recently I wrote a […]

Making Your Case with Conversion Rate Optimization

February 21, 2017

make-your-case-with-cro

People who know me, know I like to argue points. Good points, bad points, absurd points, it doesn’t matter. If there is an argument to be had, I’ll make my case. Theoretical arguments are the best though. They often lack data and rely heavily on the ability to form a logical thought and speak confidently. […]

Getting Started with Google Optimize

December 2, 2016

A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]

Screaming Frog Explained: Overview Tab Definitions

July 27, 2016

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Screaming Frog is an endlessly useful tool which can allow you to quickly identify issues your website might be have. While this tool provides you with an immense amount of data, it doesn’t do the best job of explaining what the implications of each item it counts. I found myself repeatedly Googling explanations for some […]

How to Fire an Optimizely Experiment on a User’s First Page

June 27, 2016

Ah the ubiquitous interruption CTA. Even grandma, the same person who willingly (or maybe unknowingly) clicks on those “promoted post” links, hates them. But the truth is they’re effective. We recently ran a popup test on our blog with the goal of improving the number of blog subscriptions. The test was 240% more effective at […]

Tried and True: Our Website Migration Checklist

December 17, 2015

Migrating website content is quite possibly the most challenging thing someone in charge of SEO can do. It requires good planning, clear communication, and the right people. If you don’t have all of those things working together, you’re going to feel like you’re a cat herder, not a SEO consultant. I have overseen the migration […]

4 Steps To Tackling Any Search Challenge

July 6, 2015

Search Marketers are no stranger to facing challenges head on. Be it Google penalties, convincing clients of the benefits of content marketing, or trying to make sure a migration goes smoothly, it seems there is no end to the variety of challenges we face on a day to day basis. Unfortunately these distractions can take time […]

3 Keys to Auditing or Migrating Any Website

May 27, 2015

Working as a search consultant, I often feel more like a doctor than a marketer. Each interaction generally starts out the same way: make an introduction, ask the client where it hurts, run tests to determine what is really going on, then provide recommendations and support in order fix the problem. While the recommendations are […]

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