Sean McQuaide

Sean McQuaide is a Senior Search Project Manager at LunaMetrics. As the technical search marketing lead he is the go-to for website audits, search analysis, and site performance. Sean also leads LunaMetrics A/B testing service where he uses his experience identifying user intent to find and test conversion opportunities. Sean spends his free time racing sailboats in the Gulf, constructing massive sandcastles on the beach, touring breweries, and running 5 & 10ks.

Getting Started with Google Optimize

December 2, 2016


A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]

Screaming Frog Explained: Overview Tab Definitions

July 27, 2016


Screaming Frog is an endlessly useful tool which can allow you to quickly identify issues your website might be have. While this tool provides you with an immense amount of data, it doesn’t do the best job of explaining what the implications of each item it counts. I found myself repeatedly Googling explanations for some […]

How to Fire an Optimizely Experiment on a User’s First Page

June 27, 2016


Ah the ubiquitous interruption CTA. Even grandma, the same person who willingly (or maybe unknowingly) clicks on those “promoted post” links, hates them. But the truth is they’re effective. We recently ran a popup test on our blog with the goal of improving the number of blog subscriptions. The test was 240% more effective at […]

Tried and True: Our Website Migration Checklist

December 17, 2015


Migrating website content is quite possibly the most challenging thing someone in charge of SEO can do. It requires good planning, clear communication, and the right people. If you don’t have all of those things working together, you’re going to feel like you’re a cat herder, not a SEO consultant. I have overseen the migration […]

4 Steps To Tackling Any Search Challenge

July 6, 2015


Search Marketers are no stranger to facing challenges head on. Be it Google penalties, convincing clients of the benefits of content marketing, or trying to make sure a migration goes smoothly, it seems there is no end to the variety of challenges we face on a day to day basis. Unfortunately these distractions can take time […]

3 Keys to Auditing or Migrating Any Website

May 27, 2015


Working as a search consultant, I often feel more like a doctor than a marketer. Each interaction generally starts out the same way: make an introduction, ask the client where it hurts, run tests to determine what is really going on, then provide recommendations and support in order fix the problem. While the recommendations are […]

2015 Design Predictions TL;DR

March 2, 2015


Each year it seems every website comes out with their own list of design trends they expect to see in the coming year. 75% of the articles contain the same bullet points, then the author throws in several opinions that will hopefully spark someone’s need to share the article. Most articles tend to be checklist […]

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