Sean McQuaide

Sean McQuaide is a Search Engineer at LunaMetrics. Passionate about business and technology, Sean focuses his energy on making complex things simple and simple things actionable. Along with his education in marketing and economics, he brings to LunaMetrics a background in web design, SEO and sales.

2015 Design Predictions TL;DR

March 2, 2015

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Each year it seems every website comes out with their own list of design trends they expect to see in the coming year. 75% of the articles contain the same bullet points, then the author throws in several opinions that will hopefully spark someone’s need to share the article. Most articles tend to be checklist […]

Visualizing Organic Rankings With Google Maps Engine

January 27, 2015

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Google Maps Engine is a great way to visualize spreadsheet data. If you have an idea and can link it to some location data, the engine will map it. Recently Google has been retooling this product to cater more toward small businesses. Companies like Pure Fix Cycles are using Google Maps Engine to visualize distribution […]

Getting Started with ShufflePoint

September 22, 2014

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Overview ShufflePoint is a paid application that uses Excel’s built-in “Web Query” function to pull data from Google Analytics into Excel. It is an extremely powerful tool and allows you to take advantage of Excel’s data manipulation abilities. This gives you the freedom to develop compelling visuals that will help you quickly assess the performance of […]

Technical and Webmaster Guidelines for HTTPS

August 22, 2014

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Spurred on by the Edward Snowden revelations, Google has begun taking security more seriously. After the revelations came out, Google quickly secured and patched their own weaknesses. Now they are pushing to encrypt all internet activity by incentivizing websites that use SSL certificates by giving them a boost in rankings. During a Google I/O presentation […]

MozCon 2014 Recap: What I Learned

July 23, 2014

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A holistic industry transformation was the tone at MozCon this year and Erica McGillivray and team did a fantastic job getting speakers that supported this theme. Those chosen for the conference are experts in their fields, pushing conventional wisdom and challenging us with new ways to tackle old problems. Each spoke on different topics, but to […]

11 People to Watch at MozCon 2014

June 30, 2014

MozCon is a three day marketing conference put on by Moz.com. The conference brings together next-level speakers to talk about everything from SEO to brand development to analytics. This year Erica McGillivray and team will bring 29 speakers to the Emerald City to give their expert opinions on the future of marketing. It is a […]

Free Excel Workbook for Analyzing Screaming Frog Data

May 23, 2014

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Workbook updated on 10/29/14 with the following features:- A cleaner style that makes reading the dashboard easier- A new area in the workbook for outlining the top 5 takeaways from the data- Better, consolidated visualizations makes spotting issues faster- Space added to insert client logo We here at LunaMetrics are born from data and to […]

Webmaster Tools Site Versions: It Just Works.

April 21, 2014

Google recently announced that they added more precise data in webmaster tools. The announcement highlighted the ability to track secure (https) versions of a site and also cast a light on a webmaster’s ability to track subdomains and subdirectories. In their documentation Google provided examples of the types of URLs you can add. http://example.com/ https://example.com/ ftp://ftp.example.com/ […]

Implementing Google Authorship

March 31, 2014

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What is rel=”author”? Part of the HTML5 spec, rel=”author” can be added to any <link>, <a> or <area> tag to inform search engines that the other end of the author link represents the author of the piece of content it is crawling. In 2011 Google began using rel=”author” in an attempt to understand authorship of […]

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