Articles by Stephen Kapusta | LunaMetrics

Stephen Kapusta

Stephen Kapusta is a Senior Search Project Manager and trainer specializing in search and display advertising. He is best at finding creative opportunities to reach the audience throughout the conversion funnel by matching content to intent and focusing on providing the right user experiences at the right time. His education experience in media and rhetoric helped mold this marketing approach.

Tackle Ecommerce Strategy with Google Shopping Campaigns

May 2, 2016

blog-track-ecommerce-campaign-strategy (1)

Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.

How Many AdWords Accounts Should I Use?

March 9, 2016

blog-many-accounts-aw

This is a really great question and, as simple as it seems, an important one to consider before getting started with new campaigns.¬†AdWords implementation is, unfortunately, never straightforward so do yourself a favor and answer a few questions before you create that first account. What Is Your Budget? Typically, larger budgets require greater segmentation. If […]

Differences Between AdWords Conversion Tags & Google Analytics Goals Import

February 3, 2016

blog-aw-conversion-tags-vs-ga-goal-import-tinypng

What is the difference between using Google AdWords Conversion Tags and importing Google Analytics goals? If you have found yourself asking this question, congratulations, you have moved into expert-level data analysis territory! This is a not-so-commonly asked question that can have a considerable impact on your interpretation of paid search data and your resulting campaign […]

Getting Started with Google AdWords Dynamic Remarketing

November 12, 2015

blog-adwords-remarketing-intro-tinypng

If you are not familiar with Dynamic Remarketing, it is very similar to traditional Remarketing; it allows you to reconnect with users who have viewed products on your website. The difference from the traditional method is that Dynamic Remarketing stands alone in its ability to allow advertisers quickly and easily promote hundreds, if not thousands, […]

How I’d Optimize Google’s Google AdWords Ads

November 2, 2015

blog-how-id-optimize-google-aw-ads

Maybe I’m an outlier but I rather enjoy seeing ads across the web. I don’t use ad block. I usually recommend to my fellow marketers that they don’t either. Why? It’s incredibly beneficial to review how different marketers present their services to the masses in different ways. I often find myself saying, “Wow, that’s a […]

Use 6 Great Reports in AdWords Report Editor

September 21, 2015

blog-6-reports-adwords-editor

We’ve been using AdWords Report Editor since it was in beta and wanted to share some of our favorite features of this super-slick reporting tool. Not only is it really fast, not only does it produce beautiful charts and graphs to share with your co-workers and clients, but it also allows us to visualize data […]

How to Answer the Toughest PPC Questions

August 31, 2015

blog-answer-ppc-questions

We get some really tough questions from time to time… Can you reduce our cost-per-acquisition by one hundred percent? Can we spend one million dollars next fiscal year and expect to improve our results? We need results by next month, can you accomplish this task? Can you do all of these things simultaneously? These are […]

Google Analytics RLSA Now Available

June 10, 2015

Announcing Google Analytics RLSA

If you’re familiar with Google AdWords and Google Analytics you are probably aware that both tools have Remarketing capabilities each with their own strengths and weaknesses. I have always recommended that advertisers use both to get the full range of targeting options available to them. In short, the Google AdWords Remarketing tag comes with Remarketing […]

Target AdWords Competitor Keywords the Right Way

May 13, 2015

blog-target-adwords-competitor-keywords

Targeting your closest competitors names and brands with your keyword strategy is a commonly employed tactic across Google AdWords accounts. Unfortunately, using competitor names as keywords is typically among the worst performing tactics at our disposal if we are looking to drive traffic and conversions as our goals. Why? Google is very good at identifying […]

Brand Campaign Groups in AdWords Beta

April 15, 2015

blog-campaign-groups-aw-beta

Have you seen the brand campaign groups featured in your AdWords account? It’s still early but this seems like a great high-level analysis tool for any advertisers interested in building their brand. You can roll together your display targeting and video campaigns into a single campaign group for easy spend analysis. This reporting feature places […]

Page 1 of 41234
Contact Us.

LunaMetrics

24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us

1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

Questions?
We'll get back to you
in ONE business day.