Google announces that it will be passing user information across product lines to move forward master plans to create a more unified user experience. Nerdy commentary is provided.
(Their drawing, not mine.)
On Tuesday, Google announced it will be changing its current privacy policy and Terms of Service, effective March 1. Google’s made a bit of a deal out of this – you’ve probably seen the links at the middle or bottom of the Google home page or the yellow box:
(It’s nice to see Google making such a “buzz” about changes to user privacy;)
This is another notable display of transparency, what with Google announcing the changes over a month in advance and doing its best to publicize them. And let’s not forget Google’s Transparency Report, which shows figures and compliance rates on government User Data Requests and Content Removal Requests – an incredibly interesting report on international privacy, government, and freedom of speech that I could discuss for hours. But to get back to the Google’s Privacy policy and TOS, Google has clearly broken the bank on the latest computer animation technology to provide a video explaining the changes. The new policy utilizes the simplest language lawyers are capable of, and does seem more user-friendly. Clearly, Google is at least concerned with other people’s concerns with privacy, and is doing its best to pre-empt the inevitable backlash and curb mass hysteria by being clear and transparent.
VS.
But is anything really changing? At first glance, the new policy and the current main policy look very similar, albeit one uses more accessible language. The language change and additional explanations of data collection methods and geeky terminology actually helps the new policy seem a lot less creepy. The real difference is that Google will be replacing over 60 additional privacy policy statements (that huge list on the right) into a singular master Privacy Policy for (nearly) all of its products. According to Google, they aim to “create one beautifully simple, intuitive user experience across Google… In short, we can treat you as a single user across all our products.”
That’s why Google will now share user data amongst its products such as YouTube, Maps, Gmail, and even Android. That’s where the creepy factor rears it’s head again. Not every one is keen on the possibility of their e-mails, chats, video history, search history, and Maps usage to be tied together to their identity. For those concerned about their privacy, I highly recommend Google’s consumer education center on Internet privacy and security as well as Google’s center of various privacy control tools.
The positive for consumers is that sharing of data really should result in some really cool functionality enhancements. Overall, Google is getting to know you better, and this should result in more relevant search results and recomendations and better predictive features for autcorrect, voice recognition, and the like. According to Google, they “can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before.” Not too shabby.
But the bottom line is… well, the bottom line. A better user experience naturally equates to greater market share. Perhaps more important is that all of this data will drastically improve Google’s ability to serve relevant ads. And more relevant ads means more ad clicks. And we know what that mean$.
As an Internet marketer, I’d be lying if I didn’t tell you I was absolutely fascinated by the unprecedented ability to combine, with anonymity, consumer behavior data such as video viewing tendencies, search history, common topics of discussion (in email and chat), engagement levels for various subject matters (via email and site bounce rate, time on site, video viewing time, etc.), and geo-location. Serving a man an ad for a flower store using a picture of orchids located on the way to his dates’ house right after his calendar reminds him of his date might be weird, but it’s still hella intriguing to this nerd.
As an SEO, I can’t help but notice there will be more data than ever to assist advertisers, but SEOs, webmasters, and others dependent on Google Analytics are not provided with such luxuries. In fact, the move to pass more data across Google properties works best if more folks are logged in – and you can bet Google will continue to encourage sign-ups and logged in usage. Thus, we can continue to see keyword referral data for organic visits become less useful as (not provided) numbers continue their ascent. Perhaps the (not provided) move really was to make web marketers more relient on AdWords. I tend to see it more as a PR move – a symbolic gesture to watchdogs and concerned consumers that Google really cares about privacy – so that Google might get less flack as it changes privacy policies in order to synergize its empire of advertising real estate. It might be a meaningless gesture since users identities have always been seperate from their keyword data, but PR does stand for perception of reality, right?
Speaking of PR, it will certainly be interesting to see how all this privacy stuff plays out in the public arena. What are your sentiments, readers?
Google’s most recent search algorithm update – dubbed the “page layout” algorithm change – focuses to punish websites whose content is pushed below-the-fold by multiple advertisements. While the forecasted number of searches affected is less than 1%, it’s never a bad idea to use an algorithm update as an opportunity to take a step back and examine your site’s search engine friendliness and usability. It is not an occasion to panic, however. Chances are that your site complies with the updated page layout standard. If it doesn’t, it would be hard for me to believe that this change is anything but a blessing in disguise.
Will My Site Be Affected?
As Distinguished Engineer, Matt Cutts points out in his post on Inside Search, placing ads above-the-fold isn’t exactly uncommon. In fact, many of the most highly trafficked and well respected online information hubs use above-the-fold ads in optimizing their monetization strategy. Hosting doesn’t pay for itself.
So, will industry websites like Search Engine Watch (which has multiple ads above-the-fold) be punished? Will your site – the one with a big, flashy banner ad at the top – be punished? Unless you’re supplanting your above-the-fold content completely, it’s incredibly doubtful.
In his post on Search Engine Land, Danny Sullivan makes the point that Google actually encourages the use of above-the-fold ads through their AdSense recommendations. The onus, now more than ever, is on the publisher (or webmaster) to make sure that these ads are used tactfully and in conjunction with actual content.
Need to Make Changes?
Long have Google’s algorithm updates catered to the end user (and rightfully so). If your site is guilty of having a page layout that’s top-heavy with ads, it’s time to make some game-changing tweaks. Asking users (and now search engines) to simply “deal with it” isn’t an option. Frankly, if you’re at all vested in the performance of your site and the contentedness of its users, it never has been.
As we’ve talked about before, here at LunaMetrics, conversions rely not only on getting visitors to your site, but also the content and usability of your landing and inner pages. Ask yourself: Is my website providing users with an enjoyable, fulfilling experience, while also serving its end purpose?
While I wasn’t able to find any especially noteworthy examples of top-heavy ad placement when searching with Google (hmmm), we can compare the user experience that such sites offer (at least, initially) to that of a parked domain. Now, obviously, with a parked domain (like Cheeseburger.com), there typically isn’t any content being displaced by the above-the-fold ads. However, when a user lands on a page that’s dominated by banner and text ads, the effect can be discouragingly similar. A poor user experience and a terribly high bounce rate.
Maintaining Page Layout Balance
Just as it is in crafting a gourmet cheeseburger, maintaining balance is vital to the page layout aspect of your inbound marketing strategy. Too little ketchup or one too many pickles can be the difference between whether or not a customer comes back for more. If you’re designing a new website or prepping for a redesign, keep this idea of balance in mind. If neither is an option, find a way to improvise.
Remember, the functions of design go far beyond aesthetics. Think about things like ad placement, content-to-ad ratios, the elements of your page that will be visible above-the-fold, below-the-fold, etc. In doing so, you can provide the best experience for not only your users, but also those finicky search engine crawlers.
~
If you’ve found your site a temporary casualty of the page layout update, rest assured that the fixes are relatively clear and certainly implementable. Get some quality content above-the-fold. Limit your above-the-fold ad placement. Redesign if necessary. Improvise if you can. Those are your priorities. Where there’s a will, there’s a way. And where there’s a picture of a succulent cheeseburger, there’s a hungry search analyst. Off to lunch!
If you’ve had a personal experience with one of your websites and the Page Layout algorithm update, we’d love to hear about it! Feel free to share questions and comments below.
As of today, Google search has just become richer, more social, and more personalized. Google officially announced today that it is incorporating more results from Google+ into search results for users signed into Google+.
If you are involved in internet marketing or use Google+, you need to watch this video. (If you aren’t, I’d still like you to watch it so that I’m not the only person with that song stuck in my head.)
Search plus Your World Features
In its official announcement today, Google introduces three new features for its search engine that combine together (like an internet Voltron) to create the powerful Search plus Your World. The three key features are Personal Results, Profiles in Search, and Related People and Pages.
Note: These features are just rolling out now, so they may not be fully functional for everyone just yet.
Personal Results
Picasa and Google + have been fused, and photos from people in your circles are likely to show up in your personalized results. Users can also expect to find relevant Google+ posts from their friends in search results. There will be a button so that users can now turn personalization on or off.
Profiles in Search
Google+ profiles have been integrated with predictive search. When you type in the first view letters of a friend or Google+ superstar, you’ll see an autocomplete prediction for their name. You’ll also see a button to add people to your circles. Google has made a nifty interactive graphic on Profiles in Search.
Related People and Pages
There will be a new results segment displayed on some search results for – you guessed it – related people and Google+ profile pages. “How do I get my profile ranking?” you might ask. I could try to go in detail here, but Google actually does a nice job explaining how to appear as a related person or page. Basically, you need to show your Google+ profiles some love, post frequently, and use the keywords you want to rank for.
Privacy and Control
Google states that personal search results will receive the same level of security and privacy protection as Gmail. In addition, personal results are marked with little icons that denote the search result being Public, Limited, or Only You. You can toggle personalization on or off as well.
Issues for Internet Marketers and Search plus Your World
Like with many of Google’s major recent developments, Search plus Your World is not all rainbows and unicorns for search marketers.
More Personalization = More Difficult SEO
Remember the days when you knew exactly where you ranked for a key phrase and exactly what the SERPs would look like when anyone in the country typed in the given search term? Those days are long gone, friends. This makes tracking SEO progress more difficult, since rankings are becoming less and less of a reliable performance indicator.
Also, optimizing for Google’s standard search is different from (and not always as valuable as) optimizing for specialized search such as Google Images and Google Places – and now we must add People, Places, and Profiles to the ever-expanding Google search marketing mix. We’ve long known that increased personalization and diversification is a prevailing trend in search results, so we know that multi-faceted SEO plans and higher-quality, more relevant content should be a prevailing trend in SEO – at least by SEO firms that are worth their salt <insert LunaMetrics horn-tooting here>.
More (Not Provided) Keyword Referral Data
Making Google more personal and social – when users are logged in – provides another compelling reason to be signed in to Google while searching. Which means more (Not Provided). Every time a person is logged into their Google account and clicks through to a site via organic search, Google Analytics shows the used the keyword (Not Provided) instead of the actual search term they used. We anticipate that Search plus Your World will result in higher Google account usage and an expansion of this black hole of keyword data. Indeed, Google now has Search, plus Your World landing page linked to from its main page, and this alone will likely provide a boost to Google+ conversions. Increased prevalence of (Not Provided) is something we’ve predicted. Unfortunately, there’s not much we can do about (Not Provided) besides whine – unless we want to join together in Mountain View, CA and lay down in the middle of Amphitheatre Parkway.
Opportunities for Internet Marketers
Like usual, this change to the search engine game also provides several major opportunities to the savvy Internet marketer:
The increased integration of Google+ and search will really help you gain exposure if you are a Google+ superstar or blue chip. Your Google+ profile and page hits are likely to ramp up in the near future, especially if you put some effort into optimizing your Google+ profile and networking (which you should).
It appears that the ranking algorithm for Google+ pages and posts is based on keyword relevance and engagement. This likely means the engagement level of your posts and the amount of people engaged with your profile or page.
Authors can better brand themselves. If you are a prolific web author, 3 things you need to do are:
Utilize Google’s authorship program (which will list you as an author in search results and link the name to your Google + profile.
Use a nice profile picture on Google+ (author’s profile pictures will show up on search now).
Market yourself on Google+ by creating a strong profile and networking.
Is Google’s Search plus Your World a momentous landmark in the evolution of the Internet? Is it merely Google blowing hot air in an attempt to breathe down Facebook’s neck? Time will tell. One thing we know for sure is this is a development that is more than worthy of the keen attention of the Internet community.
If you weren’t in Paris today (c’est la vie!), you may have missed Google’s announcement at Le Web. Don’t worry, we’ll fill you in on the details. The announcement unveiled their efforts to collect data from social networks and platforms in an effort to be able to more fully report on social activities related to your site/business/product/etc. that may not happen on your site. For example, wouldn’t it be nice to open up Google Analytics and see which of your content was shared on Facebook, tweeted about, or plus-oned, Dug (or Digged?), Stumbled, commented on or otherwise mentioned?
Social platforms are being invited to integrate their activity streams with Google Analytics. To do this, Google has built a social data hub to make it easy.
The social data hub
The social data hub is a data platform based on open standards to enable social data partners to submit their activity streams, eventually making the data available to Google Analytics users. This means that GA customers will be able to determine down to the activity level – e.g. +1 button, comment, vote – what activities are taking place relevant to their content, when, by whom, and how they help achieve goals.
The social data hub will make it easier to aggregate social data that analytics users are looking for. It isn’t a product in and of itself, merely a standardized process to get data into GA. This will help marketers and publishers easily access and measure all social platforms and actions side by side.
Who’s in?
Google is kicking this off with a respectable list of partners:
Delicious
Digg
Diigo
Gigya
LiveFyre
ReadItLater
Reddit
TypePad / SixApart
VKontakte
(and of course)
Google+
Google Blogger
Google Groups
However, to make any future social reports useful, they have a lot of work to do on the data acquisition side. Measuring social media without including Facebook and Twitter (and arguably LinkedIn) is a lot like measuring SEO without looking at Google, IMO.
Fortunately, this announcement is aimed at attracting more social networks to the social data hub. The benefit, they claim, is that by social networks providing their data to GA, marketers and publishers will more easily be able to see the value of social media to their business, prompting them to use/spend more with those networks. It’s a pleasant spin to be sure, but it remains to be seen who will jump on board.
Eventually, this data will make its way into GA, allowing users to see both on and off-site social engagement with their content, including visibility into social actions such as voting, commenting and sharing, amongst other metrics. This brings us one step closer to analytics nirvana - the ability to connect social activity and conversions.
The technical details
Google will be following the Activity Streams Specification (yes, there actually is one), for describing socially interesting events, or “Activities,” about the people and things an individual may care about. In its simplest form, an activity consists of an actor, a verb, and an object. It tells the story of a person performing an action on or with an object. For example, “Robbin posted a photo” or “Phil shared a video.” Any of the data submitted may potentially be used but it must adhere to the specification.
You may or may not have noticed something fishy in your Google Analytics Keywords report recently. If you haven’t noticed, go into Google Analytics and do the following:
Use the Non-Paid Search Traffic Advanced Segment
Change the Date Range to 10/17 – 10-19
Go to Traffic Sources > Sources> Organic
Observe the top three or four keyowrds
Do you see it? If it’s not at the top, it’s in there somewhere. It’s a keyword called (Not Provided.)
Now, if you were training at an SEO event like I was on the 17th and then was out of the office (and largely offline) on the 18th or if you live under a rock somewhere, you might not have heard Google’s official announcement that they will no longer be providing keyword data for organic search results if the user is signed into their Google account.
It’s not just Google Analytics that will be denied this data. By “enhancing” their default user experience for signed in users, Google will be redirecting signed in users to https://www.google.com, thus encrypting the search results page. In analytics, you’ll still be able to see that these signed in users came from the organic search results, but instead of being able to see the actual keywords that they used, you’ll see all that data aggregated under (Not Provided.)
If you’re an SEO who uses the keywords report to prove the validity and efficacy of your work, you’re screaming and gnashing your teeth by this point. If you’re a causal analytics user, you may be asking the question “why do this?”
Well, obviously, it’s to protect the user: “As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver.” (excerpt from Google’s official statement)
In what way does hiding the queries that signed in users use to get to your site infringe upon their privacy since all the data is anonymous anyway? That’s a legitimate question by the way. Feel free to answer it in the comments! I’m curious what you all thing. And why, oh WHY are PAID search keywords not affected by this change.
That’s right. You can still see every single keyword that sent traffic through paid search, whether the user is signed in or not — just not organic search. Are users who click on paid search results less safe than users that click on organic results?
*Breathes Deeply*
Long Lasting Repercussions of Keyword (Not Provided)
Google claims that this change will affect only a small percentage of data, since only those who are signed into their Google account when searching will be “protected.” Well, I’m throwing down the benchmark here and now.
So far, since this change launched, LunaMetrics has seen 1% of our keywords clumped into (Not Provided.) A client with substantially larger organic search volume has already seen almost 2% of their organic keywords represented as Not Provided. We shall see how far-reaching these changes actually are in a few weeks when they’re rolled out completely.
Additionally, Google’s placation that only a small percentage of data will be affected because of the amount of people who search while NOT signed is cold comfort to me when they’re trying so very very hard to push the adoption of Google+ on the masses. If they have their way everyone would always be signed into their Google account when online.
I would love to hear the thoughts and concerns, and views of everyone else! Thanks!
Flow visualization is not a new concept. Take a look at the map above, drawn by Charles Joseph Minard in 1869. That’s a flow map of Napoleon’s march to Russia, showing the French army’s location and direction, where units split off and rejoined, the declining size of the army (as the size of the army gets smaller, so does the line), and also the temperatures during the retreat. Hmmm… if only we could see a similar visualization of “armies” of visitors as they march through our website. (Spoiler alert: that’s exactly what the flow visualization reports do).
Traditional path analysis reports don’t do a good job of providing insights. It’s a visualization problem, and a “user” problem. The “user” problem isn’t so much a problem, it’s just that users are individuals that tend to each do things differently and follow their own unique paths through our websites (and life). Sure, there are some common paths that people take (hopefully this is the case if you’ve diligently designed your site with clear calls to action and obvious path choices). But after the handful of common paths, when you start drilling into the data you just get a lot of unique paths taken by single users.
Flow visualization is a way to understand how visitors flow through your website. It uses intuitive imagery, along with the ability to segment your visitors, to make insightful analysis easier. These reports better help you understand how to optimize your landing pages, navigation, conversion funnels and more. They can help explain the behavior of segments of visitors after they land on a page, and see where there might be commonalities and differences between key segments.
Flow Visualization reports
There are three reports that are included in Flow Visualization:
Visits Flow: provides a graphical representation of your traffic sources, and the paths through your site that your visitors follow.
Goal Flow: provides a graphical representation of the paths your visitors took to successfully complete a conversion and where they dropped off. This flow requires that you have already defined goals. Currently, only URL destination goals are supported. Goal flow improves upon the existing “Funnel Visualization” reports.
Navigation Flow: provides a graphical representation of your start/end nodes, and the paths to or from your site that your visitors follow. When you create a navigation flow, you have the option to identify a single page by URL, or to create a node that represents a group of pages whose URLs match a condition, for example, all pages whose URL contains a particular product identifier like shirts or jackets.
Using Flow Visualization
Sometimes, things are best explained with video. This is one of those times, so sit back, relax, and enjoy this brief tour through this new feature.
It’s finally here – the enterprise version of Google’s free tool. Today’s official announcement of Google Analytics Premium puts the rumors to rest and opens up a whole new set of questions. Leading the list: Will there be enough value added to make it worth the price?
Let’s look at what you’ll get for the fixed annual fee.
More Processing Power Sweeps Away Limits
Many of the limitations in the Standard Edition (the new name for free GA) are swept away by the sheer processing power behind GA Premium. And Google’s not fooling around – the increases are impressive.
With GA Premium, Google guarantees faster, intra-day processing for up to 1 billion hits per month. That’s two orders of magnitude beyond the current limits! Even though free GA’s hit limits are not strictly enforced, GA Premium’s guarantee seems to imply that even if your data is not processed on dedicated servers, it will be the practical equivalent.
Increased processing power also enables highly-requested features like unsampled advanced segmentation, unsampled report downloads, and large report downloads with up to 1 million rows of unaggregated data. Instead of 5 custom variable slots, you’ll get fifty.
The key word here is “processing” – we’re still not talking about access to raw data, only processed data. And no uploading of your own data into GA Premium. You get what they process into your reports. The good news is that those reports are bigger and better, too.
Fast-Paced Innovation Includes Attribution Modeling
One of the most exciting new reports will be (not yet included) Attribution Modeling for Multi-Channel Funnels. Sure, it’s great to see a 30-day path to conversion instead of the last click. That doesn’t mean every step of the path should get equal credit for the conversion. With this new tool you’ll be able to customize and test attribution models, built on top of your conversion paths.
Google says it will roll out innovations like this and more at a rapid pace in the coming months. This year’s overhaul of the underlying structure of the ga.js source apparently makes it easier for GA engineers to build in new features going forward.
The free product won’t be left behind either. In the last 3 months alone – and earlier today with Real-Time, Google’s added many great features to its Standard Edition. It makes sense though that only users of GA Premium will have access to the new features that require the most intensive processing.
Intuitive Interface Remains Easy to Learn
Do more advanced features mean GA Premium will be harder to learn? Au contraire, says Google. One of the biggest benefits of the free product is the intuitive interface, and the interface for GA Premium will be nearly identical.
Google’s betting that they’ll come out ahead in any comparison with other paid products if you can find actionable insights more quickly and easily. There’s undeniable value in being able to make better and more timely business decisions simply because your data is more accessible and usable.
Maybe the value of all the new features, combined with GA’s familiar interface, is still not enough for you to justify the expense? There’s one more big difference between free GA and GA Premium.
SLA Guarantees Up-Time and Data Freshness
With GA Premium, you finally get a Service Level Agreement backed by 24/7 emergency support from Google if its guarantees fail. Specifically guaranteed:
99.9% on Collection up-time
99% on Reporting up-time
98% on on-time Data Freshness (within 4 hours)
In addition, you get dedicated phone and email support 10 hours/day, 5 days/week (in your local time zone) from your GA Premium Authorized Reseller – a GA certified partner who’s been approved to support GA Premium.
If you’re already heavily invested in another paid analytics solution, GA Premium’s appeal undoubtedly depends on your level of satisfaction with your current solution. What’s your reaction to Google’s new offering and how do you think it will impact you (or your clients)? Please share in the comments.
GA has always been about what happened on your site yesterday or last week or last month. Wouldn’t you like to see what’s happening right now?
Okay then, right now, go to the Dashboard tab and look for the Real-Time section. You may need to look under the Home tab if you read this after the next interface design update.
If you don’t see the Real-Time section of reports yet, you will soon. Within 1-2 weeks following today’s announcement everyone should have access. In the meantime, check out our video of Real-Time timelines in action.
Same Code, New Timelines
Real-time data will automatically start to appear for any page you’re currently tracking with GA. You don’t have to add any new tracking code.
The most dramatic feature of Real-Time reports is the moving timeline on the right. It shows all the pageviews that started in the last 60 seconds. It’s moving because it’s continuously updating. You don’t even have to press a button to update.
If you happen to have a low-traffic site and no pageviews are showing up in that 60-second timeline, visit one of your own pages and watch for it. You could even time it to see how many seconds it takes to appear on the timeline, if you haven’t tried that already!
There’s another pageview activity timeline on the left. It moves too, and shows how many pageviews you had each minute for the last 30 minutes. Both timelines appear at the top of each Real-Time report.
The moving timelines can be mesmerizing, especially if you’re used to waiting for data in GA’s standard reports, which may take up to 24 hours to appear. It would be nice to be able to set up alerts, as we can do for GA Intelligence, but that feature is not available in this version of Real-Time.
Ways to Use Real-Time Data
Rather than keeping one eye glued to your Real-Time data, it’s most useful to monitor the impact on web traffic during events with specific times. And beyond the Real-Time Overview, there are three other Real-Time reports you can drill down into for a little more detail as you analyze on the fly. Here are some examples:
You launch a new ad campaign with an email blast. Check the Real-Time Content report shortly after you send the email, and drill down into your landing page. You’ll see active visitors on that page for your campaign source and medium.
You run a contest on social media that has followers looking for your periodic Tweets or Facebook status updates. After each tweet or update, watch the Real-Time Content report. Or even check out the Locations report to see where all those socially networked visitors are. You can drill down into any country and see a list of cities.
You run a TV commercial that may drive traffic to your website. Right after the spot airs, check the Real-Time Traffic Sources report to see visitors by medium. Even if you use a vanity URL that redirects to a campaign-tagged URL, visitors may simply search for you. You can drill down into organic or cpc to see search sources and keywords.
Watching real-time for the above types of events is more likely to lead to actionable insights than letting Real-Time run in the background all day and continually checking it.
What’s Not In Real-Time
Real-Time reports do not include profile filtering. That extra processing step is currently bypassed in the interest of optimizing speed. So even if you’re looking inside a filtered profile, keep in mind that no data is being filtered out of the Real-Time reports.
Let me emphasize that this doesn’t mean that all your GA data is now real-time. Some of GA’s standard reports have deep functionality that also requires too much processing to be reported instantly. You have to look in the Real-Time reports for real-time data.
How will you use real-time data? What do you like best? Are important features missing? Please share in the comments.
Many of our older posts include example JavaScript snippets, but usually (since they are “older” posts, after all) they don’t include the Asynchronous version. We’ve been asked to update one of these posts, so we have.
We took the excellent feedback from our last workshop back in June and used it to make this workshop even better.
To better serve attendees with varying levels of experience, we’ve split this SEO workshop into two half-day sessions.
From 8:30 AM till 12:15 we’ll be covering the basics:
What are search engines?
How do they interact with my site?
What can I do on page and off page to increase my rankings and traffic?
From 1:00 PM till 5:00 PM, we’ll be covering advanced SEO strategies including:
Advanced Link Building
Advanced Social Media strategies
Using Google Analytics for SEO
Each session is $129. Several attendees have signed up for both sessions for $199.
It promises to be an educational, intensive day of learning how to get your site to rank! Check our our Pittsburgh SEO training page for specifics about individual classes and logistics information. Or register here.
We hope we’ll be seeing you on the 12th of October!
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