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Data Layer Forensics: Ecommerce Edition

October 13, 2014

DataLayerForensics-Ecommerce-blog1

Troubleshoot ecommerce analytics by taking a “data snapshot” the moment tracking occurs. Use our code and handy checklist to detect hard-to-find issues. Something is wrong with your ecommerce analytics data, but you’re not sure exactly what. You’ve checked the tracking code and it looks fine. That means the problem is probably coming from the server […]

Why Track My Videos – The Essential Guide

July 23, 2013

There is one enormous, overarching reason why every video you create should be carefully tracked. One reason so all-encompassing, so indescribably important, that its very definition denotes its value. That one big reason is money. Again, so we’re clear: anyone that looks to increase revenue, or to decrease costs, be it a business, non-profit, or […]

The Power and Danger of Data Visualization

February 4, 2013

Recently, over the holidays with family, I participated in a conversation where I mentioned that the data supported my position. I made the mistake of saying “Statistically….” which as you might imagine, in a holiday family setting, is bound to generate at least one comment about how you can prove anything with statistics, and a […]

Site Search Flow in Google Analytics

January 28, 2013

Where do visitors go after using your internal site search? How quickly does site search lead visitors to conversion pages? Do specific search terms lead to unexpected pages, for better or worse? The answers are in your Google Analytics data, but not in the regular Site Search reports. Allow me to introduce Site Search Flow […]

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