Conversion Archives | LunaMetrics

Conversion

How to Fire an Optimizely Experiment on a User’s First Page

June 27, 2016

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Ah the ubiquitous interruption CTA. Even grandma, the same person who willingly (or maybe unknowingly) clicks on those “promoted post” links, hates them. But the truth is they’re effective. We recently ran a popup test on our blog with the goal of improving the number of blog subscriptions. The test was 240% more effective at […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

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You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

How To Sell CRO To Your Boss

March 17, 2016

What is one element of business that every boss cares about? Money. Specifically, Return on Investment (ROI). If you plan to convince your boss that Conversion Rate Optimization (CRO) is the way to go, then you need to prove that optimizing your website, app, ads or whatever else is going to make the company money. […]

The Most Dangerous Word for Digital Marketers

October 14, 2015

“Optimized” should scare you. The verb, to optimize, is innocuous, but the extra character on the end that puts it in past tense causes problems. It signifies finality and completion. It implies that a task can be crossed off the list, which is often not possible or at least not recommended. “My AdWords account is […]

Essential Guide to Testing AdWords Ad Copy – Part 2

August 24, 2015

In the last post, we went over how to set up your AdWords copy tests and reviewed common variables for testing. If you missed it, get caught up here. Now, we’ll go over how to end your tests and measure your results. When testing ad copy, we emphasize click-through-rate (CTR) over conversion rate. Ad copy […]

8 Best Practices for Starting Your A/B Testing

July 8, 2015

I’m often asked by companies who are looking to start up with A/B testing what best practices they should be aware of. My answers vary by time of day, week, season, and I try and give different answers to gauge the response to my advice. So far my human experimentation has proven the following: 1. […]

Creative Digital Marketing Is Ok, But Test Everything

May 19, 2015

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”-Bill Bernbach You can’t A/B test everything. I’ll just throw that fact out there to start. Some things you’ve got one shot. A cover letter with your resume for that job you really want. You can’t send two cover letters and ask […]

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