Conversion

Introducing New Workshops for Google Optimize and Google Data Studio

December 20, 2016

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As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]

Getting Started with Google Optimize

December 2, 2016

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A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]

How to Fire an Optimizely Experiment on a User’s First Page

June 27, 2016

Ah the ubiquitous interruption CTA. Even grandma, the same person who willingly (or maybe unknowingly) clicks on those “promoted post” links, hates them. But the truth is they’re effective. We recently ran a popup test on our blog with the goal of improving the number of blog subscriptions. The test was 240% more effective at […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

How To Sell CRO To Your Boss

March 17, 2016

What is one element of business that every boss cares about? Money. Specifically, Return on Investment (ROI). If you plan to convince your boss that Conversion Rate Optimization (CRO) is the way to go, then you need to prove that optimizing your website, app, ads or whatever else is going to make the company money. […]

The Most Dangerous Word for Digital Marketers

October 14, 2015

“Optimized” should scare you. The verb, to optimize, is innocuous, but the extra character on the end that puts it in past tense causes problems. It signifies finality and completion. It implies that a task can be crossed off the list, which is often not possible or at least not recommended. “My AdWords account is […]

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