Archive for the ‘Firefox’ Category

Automatically Show All Profiles in GA

Update: I’ve added an additional URL to when this script runs.  It now runs on https://www.google.com/analytics/settings* as well.  If the script stopped working for you, this was probably why and should take care of it.

You can also make this change to the existing script by going to Tools->Greasemonkey->Manage User Scripts.  In the Included Pages area, click the Add button, paste in the above URL, and click OK.

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I was recently asked by Espen at zedge.net if there was anyway to automatically show all your profiles for the website profile list in GA.

The default is to display 10 profiles and you can either 1. page through them (painfully) in sets of 10 per page or 2. Select from a pulldown how many you want to show at once.

Show 100 Profiles

But when you have a lot of profiles it becomes annoying to select “Show 100″ every time you see this screen.

So, I wrote this very simple greasemonkey script that watches for certain location.hrefs (URLs) and adds the parameter ns=100 to the end of the URL. The ns=100 parameter directs GA to show 100 profiles at once (which is the highest option in the pulldown).

If you don’t already have Greasemonkey installed you can get it here.

Then download and install the Show 100 script. (If you have greasemonkey installed, you should be prompted to install the script when you click on it. Otherwise download it and use the greasemonkey interface to add the script).

It is not a perfect solution but it has worked well for me so far, and it may help you put off that carpal tunnel surgery for a while longer. If you have a better or smarter way to accomplish the same thing, let’s discuss it.

UPDATE: André made a code suggestion (see comments) which I have incorporated into the script.  Now it will not add the &ns=100 parameter if there are 10 or fewer profiles.  Thanks André

-John

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Conversion: Assessing 15 sites in 90 minutes

While I am waiting for everyone to submit entries to the “Criticize GA Documentation” contest, I have to tell you about this great conversion clinic I did on Thursday.

You know how the SEO events have clinics, where people submit their sites, and a few experts evaluate problems/opportunities in real time? Well, I did the same thing for conversion – an “expert” analysis. I cautioned the audience that the best experts would be users, but that this might be one place to start.

It must have been a success, because after the event, four or five people came up to me and typed in their sites and asked me to do those evaluations, too. (Not surprisingly, that’s when I got to see the really low-hanging fruit.)

Here are some of the things that I saw across many sites:

Incompatibility with Firefox. Not a few website owners were surprised at the way their sites rendered in Firefox, and commented that some text didn’t show up, or that links were broken there.

No scent. Scent comes in lots of different flavors (ooh, there’s a good one), but one of the ways I want to see scent is inline links that enable me to pursue my goal (links right in the copy.) I saw pages and pages of text with no links.

Hidden Forms. I saw lots of B-to-B Contact Us forms that were hidden behind links. If that’s your goal, why don’t you have a form on every page, or at least, start your form on every page?

Hidden Phone numbers.. If a phone call is one of your most important calls to action, why don’t you have it at the top of every page? This is the same issue as the last one — why do people hide their call to action?

Navigation. I saw those standard B-to-B non-descriptive navigation terms: Home, Services, Products, About Us, Contact Us and Resources. (Why can’t anybody say what they sell in their navigation? Well, one lady did that.)

On-site search. I found very few on-site search boxes. The only one that I remember was from a lady who had a Yahoo! store.

It’s All About Us. Companies that talked about themselves instead of their customers.

You sell what? I saw this a lot, companies that didn’t make it clear what they sold. More than once, I had to ask a website owner, “Now, what is it you guys do or sell?”

I didn’t see a lot of “my nephew created it” websites, and no one required a sign-in before they allowed you to spend money. (Although one guy made his “sign in here if you are already registered” so prominent that it obscured the other options.)

I love to speak in public, and this clinic was more fun than perhaps any other presentation I’ve done. I couldn’t have done the seminar if it weren’t for the help that LunaMetricians Taylor Pratt and Shareen Jordan gave me (during the two minutes that I studied each site, they got up and talked about best practices in conversion, or analytics.) Also helping in that space was Tim Sweet from Nauticom. (He absolutely lives up to his name.)

End notes: Many thanks to Scott Baldwin for debugging our blog and showing me why Safari was so intolerant of the unmatched tag. And to the two people who already made submissions to my “Criticize GA Documentation” contest. So come on, come on, let’s get some more entries.

Robbin

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More on Mozilla

Earlier this week, Marketing Sherpa did a great piece on the importance of ensuring that your site and all the widgets on your site, like calculators, work with Firefox. They pointed out that 20% of their visitors use Firefox (and about 17% of Lunametrics visitors use Firefox.) So I dutifully downloaded it to check out my site and my customers’ sites, and became a convert immediately.

I know, most of you slashdot.com types have been using it forever, but I was doing the IE thing because it was easy. Firefox, I learned, is way faster. There really is a downside, though – not everything works. For example, there was a little tool that I used to love to use when I helping customers do email marketing. You typed in your “subject” and “from” lines, and it shows you how they render in different email programs. But it doesn’t work with Firefox. Ditto for my own statistics!

Maybe open source hasn’t taken over the world quite yet, but it’s coming. Is your site Mozilla friendly?

Robbin
LunaMetrics

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