Usability

7-Minute User Experience (UX) Audit for Landing Pages

July 10, 2014

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A fellow LunaMetrician recently returned from SMX Advanced and said it was refreshing to hear how much user experience (UX) and conversion rate optimization (CRO) were included in the SEO conversation this year. The days of simply ranking for a high-volume keyword or getting visitors to the site have been eclipsed by metrics that more […]

Google Analytics Accordion Navigation Chrome Extension

February 14, 2014

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The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other Google properties around the web, especially after the interface changes in Google AdWords and Tag Manager. One thing that was not […]

2014 Web Design Trends: All Simple Everything

January 30, 2014

Focused Design “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” –Antoine de Saint-Exupery Keep it simple stupid. Moderation is the key to a good life and good 2014 UX. Flat design is about removing all the unnecessary flare and […]

W3C Customer Experience Data Specification Released

December 19, 2013

If you use Google Tag Manager or another tag management tool, you’re probably already familiar with the idea of a data layer. It’s basically a centralized place for information about the page to be passed to analytics and other measurement tools. Up to now, there have been some informal conventions in tools like GTM. But […]

The Power and Danger of Data Visualization

February 4, 2013

Recently, over the holidays with family, I participated in a conversation where I mentioned that the data supported my position. I made the mistake of saying “Statistically….” which as you might imagine, in a holiday family setting, is bound to generate at least one comment about how you can prove anything with statistics, and a […]

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