The Most Dangerous Word for Digital Marketers

October 14, 2015

Most Dangerous Word for Digital Marketers Cover Image

“Optimized” should scare you. The verb, to optimize, is innocuous, but the extra character on the end that puts it in past tense causes problems. It signifies finality and completion. It implies that a task can be crossed off the list, which is often not possible or at least not recommended. “My AdWords account is […]

7-Minute User Experience (UX) Audit for Landing Pages

July 10, 2014


A fellow LunaMetrician recently returned from SMX Advanced and said it was refreshing to hear how much user experience (UX) and conversion rate optimization (CRO) were included in the SEO conversation this year. The days of simply ranking for a high-volume keyword or getting visitors to the site have been eclipsed by metrics that more […]

Google Analytics Accordion Navigation Chrome Extension

February 14, 2014

The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other Google properties around the web, especially after the interface changes in Google AdWords and Tag Manager. One thing that was not […]

2014 Web Design Trends: All Simple Everything

January 30, 2014

Focused Design “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” –Antoine de Saint-Exupery Keep it simple stupid. Moderation is the key to a good life and good 2014 UX. Flat design is about removing all the unnecessary flare and […]

W3C Customer Experience Data Specification Released

December 19, 2013

If you use Google Tag Manager or another tag management tool, you’re probably already familiar with the idea of a data layer. It’s basically a centralized place for information about the page to be passed to analytics and other measurement tools. Up to now, there have been some informal conventions in tools like GTM. But […]

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