May 18, 2016
You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.
April 29, 2016
If you already have reliable Google Analytics data, do you really need to run tests? The answer is yes – if you want reliable data for optimization.
April 6, 2016
User experience has become more and more important in our digitally focused world. And an optimal user experience means a customer-oriented experience. Here are some things to know right now if you’re trying to enhance your website visitors’ experiences.
March 31, 2016
The key to making test taking as painless as possible is proper preparation. Since most of the people reading this blog have taken the GA IQ, I’m just going to highlight the main differences between the GA IQ and the Optimizely Platform Certification.
October 14, 2015
“Optimized” should scare you. The verb, to optimize, is innocuous, but the extra character on the end that puts it in past tense causes problems. It signifies finality and completion. It implies that a task can be crossed off the list, which is often not possible or at least not recommended. “My AdWords account is […]
July 10, 2014
A fellow LunaMetrician recently returned from SMX Advanced and said it was refreshing to hear how much user experience (UX) and conversion rate optimization (CRO) were included in the SEO conversation this year. The days of simply ranking for a high-volume keyword or getting visitors to the site have been eclipsed by metrics that more […]
May 27, 2014
Note: This article contains updates to the previous article “Statistical Significance Script for Google Analytics”, which has been redirected to this article. See the changelog for details. In March I wrote a script for the statistical evaluation of time-frame comparisons in Google Analytics. The idea seemed well received, but who wants to have to hit […]
February 14, 2014
The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other Google properties around the web, especially after the interface changes in Google AdWords and Tag Manager. One thing that was not […]
January 30, 2014
Focused Design “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” –Antoine de Saint-Exupery Keep it simple stupid. Moderation is the key to a good life and good 2014 UX. Flat design is about removing all the unnecessary flare and […]
January 28, 2014
“Oh, it’s alive…. IT’S ALIVE! IT’S ALIVE!…IT’S ALIVE!” -Henry Frankenstein, Frankenstein (1931) Stop me if you’ve heard this one before… A man walks into a marketing department and says “Our website is so old! It’s like it was made in the 1990’s! Let’s update the design, and make it responsive! Mobile users are the future! […]