Google Tag Manager Archives | LunaMetrics

Google Tag Manager

Using Fields to Set in Google Tag Manager

September 27, 2016

There is a field and there is a (sun) set. Get it?

The tag templates in Google Tag Manager are great, but sometimes you just need a little more customization. Maybe you want to have more control over your users’ cookies or you might need to send a virtual pageview. Or maybe you just want to set up cross-domain tracking. In all of these cases, a standard […]

Fire Google Tag Manager Tags on Your Own Terms

September 20, 2016

These days, we can schedule everything. I can set my DVR to record our coworker, Dorcas, on Jeopardy like she was last night. In Pittsburgh, I can now schedule my Uber car (with or without driver) to arrive at my house at a specific time. So it makes sense that I want this same type […]

Get the Recipe: Hover Tracking in Google Tag Manager

September 14, 2016

Question: Can we track hover events? Answer: Yes, with our Google Tag Manager recipe! What is the Hover Listener Recipe? Out of the box, Google Tag Manager is pretty flexible. Several types of triggers are available that listen for certain actions or events, such as clicks, form submissions, history changes and more (read Zee’s post for […]

Google Tag Manager Updates: Workspaces and User Interface

August 29, 2016

Some big changes have come to Google Tag Manager – the entire interface just got an overhaul and a much-desired new feature was unveiled today: Workspaces. These changes were announced today on the Google Analytics blog, and signify Google’s continuing investment in growing the functionality of Google Tag Manager. These new changes are specifically targeted […]

Tealium or Google Tag Manager? Weighing Your Options

August 24, 2016

Choosing the right tag management system for your organization can make or break the analytics at your company. Before making that decision, make sure you understand what is important to your company and how each tool will handle your needs. Is Google Analytics your main priority, or do you have a wide variety of tools […]

Beginner’s Guide to Triggers in Google Tag Manager

August 4, 2016

Google Tag Manager makes it extremely simple to track different user interactions. The user interactions can be observed via Google Tag Manager and tracked in Google Analytics by sending something called a “Google Analytics Event.” Google Analytics Events can be defined and configured in Tag Manager by having a combination of a tag, triggers, and […]

AdWords Call Conversion Tracking with Google Tag Manager

June 6, 2016

For many organizations tracking calls is an essential piece for lead-generation and sales. Overlooking calls as a valuable conversion source might do your digital advertising a disservice by excluding conversions and user behavior that is critical to overall marketing performance.

You can use Google Forwarding Numbers to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account

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