Google Tag Manager

Tracking Complex Interactions in Iframes Embedded Server-side – Google Analytics & Iframes, Pt 4

November 24, 2015

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PART ONEPART TWOPART THREEPART FOUR Welcome to part four of our incredibly poorly named two-part series on tracking user behavior within iframes. In Part One, we discussed how to track simple user interactions within cross-domain iframes by using the postMessage API. In Part Two, we discussed tracking complex interactions when the iframe in question is […]

Tracking Complex Interactions in Dynamically Added Cross-Domain Iframes – Google Analytics & Iframes, Pt 3

November 18, 2015

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PART ONEPART TWOPART THREEPART FOUR Welcome to part three of our series on tracking user behavior within iframes. In Part One, we discussed how to track simple user interactions within cross-domain iframes by using the postMessage API. In Part Two, we discussed tracking complex interactions when the iframe in question is on the same domain […]

Tracking Complex Interactions in Iframes On The Same Domain – Google Analytics & Iframes, Pt 2

November 9, 2015

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PART ONEPART TWOPART THREEPART FOUR Welcome to part two of our series on tracking user behavior within iframes. In Part One, we discussed how to track simple user interactions within cross-domain iframes by using the postMessage API. In Part Two, we’ll be discussing what to do when you’re tracking more complicated user interactions, where greater […]

Announcing New Resources for Google Tag Manager

November 3, 2015

At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other third-party tracking. We use Google Tag Manager (GTM) daily with our clients, helping to manage their implementations from afar, responding to urgent updates, or helping to train key staff on how best to […]

Tracking Form Submissions in Iframes – Google Analytics & Iframes, Pt 1

October 21, 2015

PART ONEPART TWOPART THREEPART FOUR Be it for basic form submission, third party content, or even behind-the-scenes logging, iframes often play important roles in online user behavior. They provide a simple fix to many of the common snafus of the web – asynchronousity, portability, and cross-domain communication. They’re also the equivalent of a web analytics […]

Free AJAX Event Listener for Google Tag Manager

August 27, 2015

Our blog posts are frequently borne out of the experiences we have working with clients or on our own website. Often we’ll create a tool and think to ourselves, could others benefit from this? We created this AJAX listener for Google Tag Manager to help monitor completed requests and then fire tags appropriately, and we […]

How to Import a Container Into Google Tag Manager

August 26, 2015

Today we’re highlighting one of Google Tag Manager’s less talked about features – importing a container, which we mentioned in last year’s post about Google Tag Manager’s new look. This tool helps us manage multiple containers, make bulk changes, and import specific tags, triggers, and variables created by others. We’ve broken down the process into […]

User-ID: Measuring Real Users Instead of Devices

August 13, 2015

When Universal Analytics was released by Google, it marked a fundamental shift in the way we analyze our data – by truly enabling us to focus on users instead of visits. A key aspect of this shift to a user-oriented perspective on data is the ability to track cross-device behavior for individuals. Real individuals – […]

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