Archive for the ‘Google Tag Manager’ Category
Troubleshoot ecommerce analytics by taking a “data snapshot” the moment tracking occurs. Use our code and handy checklist to detect hard-to-find issues.
Something is wrong with your ecommerce analytics data, but you’re not sure exactly what. You’ve checked the tracking code and it looks fine. That means the problem is probably coming from the server side.
Server side code takes transaction details — like products, quantity, and price — and places them where your analytics tracking code can read them.
If the transaction details don’t make sense, you’ll have problems such as transaction revenue with no products, or products with no revenue. If some details are malformed or missing, the tracking code may fail entirely. (more…)
It happens all the time. One day you notice a big, ugly surprise at the top of your top Site Content > All Pages reports: “This report includes a high-cardinality dimension, and some data has been grouped into (other).”
(other) appears in your content reports when you have more than 50,000 unique pages (75,000 for Premium) that are viewed in any given day. The 50,000th unique page that day will appear as “(other)”, and any other unique pages will be consolidated there.
Stop. It may look like you have 50,000 pages in your reports. But ask yourself: do I really have 50,000 (or 75,000) totally unique pages? That is, do I have 50,000 pages with content exclusive and separate from any other page?
(If so, prepare to have your mind blown a bit further down the page.)
UTM campaign parameters. We love them. We hate them.
They make it easy to track both online and offline marketing efforts. But they aren’t very pretty to look at, and they’re difficult to implement reliably, especially for a layperson (i.e. non-technical person).
Often, there’s a situation where we want to track a number of different approaches or people contributing to a campaign. Imagine the pushback you’ll get when you suggest each person modifies their UTM parameters to personally identify themselves or the approach they’re using.
Fortunately, there’s an easier way to track certain types of activities without having to resort to including all those UTM parameters. We can use a simple URL hash and some Google Tag Manager magic to uniquely identify each person.
Google Analytics export to BigQuery is great for getting at the raw session-level data of Google Analytics. But, it’s only for GA Premium (GAP) subscribers. If you have other reasons to need GAP – like increased sampling limits, DoubleClick integration, or additional custom dimensions — and you have the money to spend, GAP is a great option.
Raw GA data?
But what if you’re not a GAP subscriber? Can you still get the raw, session-level data?
In a word: no (at least not from GA). All of the data in GA reports and in its associated reporting APIs is aggregated data. You can create and export reports full of dimensions and metrics, but there’s no report that can give you all of the information for each session the way BigQuery can. (more…)
As we look towards the end of this year and the beginning of 2015, consider how a training in Google Analytics, Google AdWords, or Google Tag Manager may help your career! Choose from seven different cities in the first quarter, ranging from Boston to San Francisco, with stops in Chicago and Denver along the way.
With trainings in cities around the country, we hope you can find a location that is easy to travel to and fun to explore!
Whether you’re just starting out in a new field or looking to get a deeper understandable of the tools you’re currently using, we have a class for you.
Learn how to better collect and analyze your data with our Google Analytics series, futureproof your website with the flexible Google Tag Manager, or drive qualified traffic to your site through paid search with our Google AdWords trainings.
Choose an option below to learn more about the specific topics we cover and decide which trainings would be right for you!
As analysts and marketers, we always want to track positive performance metrics and conversions in Google Analytics. However, tracking errors is also important to monitor the health of your site and keep track of signals indicating a negative user experience.
Accessing this data gives us a better idea of what’s causing users to get lost and wander into the dark, unattached voids of your domain. Knowing where these problem spots are makes it easier to fix internal links or set redirects.
I’ll show you different ways to view where people are hitting these error pages and where they are coming from, either through your existing setup or by using Google Tag Manager to fire events or virtual pageviews. (more…)
It’s now easier than ever to track and compare performance between articles and blogs. While Google Analytics shows you pageviews and other key metrics, frequent content comparisons are made difficult by the shifting time frames.
How can I compare a blog post that was published this month vs. a blog post that was posted last month? Sure, we can run two different reports, pull it into Excel and start crunching the numbers, but there’s gotta be a better way!
Enter Cohort Analysis. You may have heard this term thrown around before, usually in relation to users on your site and when they first became users. The idea here is to group users or sessions into common groups, like who first visited in January or first-month visitors. Avinash and Justin Cutroni both love cohorts, so obviously we should, too!
In this case, we’re going to use Google Tag Manager to put content into cohorts so we can analyze how they performed in similar time frames. We’ll pass these into Google Analytics as Custom Dimensions so they’re available for analysis. It’s actually much easier than it sounds! (more…)
A great new feature, Tag Firing Priority was rolled out inside of Google Tag Manager around July 1 along with the updated and redesigned debug mode. It is seemingly a small feature, located under the ‘Advanced Settings’ in the Tag (see below).
It’s an exciting update not only because of the application of setting priority, but also because it proves the direction Tag Manager has been heading – toward giving marketers and analysts more comprehensive control over the Tags they load on their site. Without any extra coding on the site, users can now control the firing priority of their Tags within Google Tag Manager’s interface.
Priority affects Tags that have the same firing Rule and is especially relevant for sites that have many Tags and third-party scripts like DoubleClick, Bounce Exchange, and search conversions that fire when the page loads. Tags marked with a higher priority are fired first, followed by lower priority Tags.
Often overlooked, Internal Site Search’s importance shouldn’t be underestimated. Recently, as I was exploring our company’s website, I noticed that our internal search results weren’t as helpful as I anticipated.
I conducted a search on our site for “google analytics”, a term very significant to us at LunaMetrics. I was shocked to see that all the top listed results were blog posts.
While blogging is important to us, it’s also important for our visitors to know that we offer trainings around the country and Google Analytics services to clients. All the relative content we had created through our blog was coming back and actually overpowering our other results, hardly an ideal situation.
We, as marketers, do a lot to get people to our site. From search engine marketing to analysis of internal analytics, we make it a top priority to ensure our website is extremely visible across all channels of the internet. Why then does it seem that we tend to slack when it comes to internal search results of our own site?
Not being able to quickly see our Google Analytics trainings after my query was a definite problem. If you’re in a similar position, here’s how I sought out to address it. (more…)