Upcoming LunaMetrics Seminars
San Francisco, Mar 2-6 Chicago, Mar 9-13 New York City, Mar 23-27 Boston, Apr 6-10

Archive for the ‘Google Tag Manager’ Category

Extending the Functionality of Google Tag Manager Variables

blog-gtm-variable2

When you create a Custom JavaScript Variable, Google Tag Manager forces you to use an interesting pattern:


    function() {
      return ... // return something
    }
  

In your Variable, you can add whatever JavaScript you wish, but you must return something. Typically this is a string or number, or sometimes an array or object.

However, Custom JS Variables can return anything, even functions, and you can pass arguments into those functions to get different results. (more…)

Making Google Tag Manager Work Together with On-Page Tracking

blog-onpage-tracking

Transitioning to Google Tag Manager, but still have a lot of hard-coded tracking on your website? Many of our clients find themselves in this very situation.

Or you may have the opposite problem, where you’ve been tracking pageviews through code on your site, and now you want to add PDF tracking through GTM.

With the robust and customizable applications of GTM, it is clear why so many companies make the switch; but if your website already contains a large amount of hard-coded tracking, such as event tracking or custom dimensions/variables, recreating those new tags in GTM might take some time – leaving your website in a limbo of utilizing both GTM and on-page scripts.

This is okay, and for many, a necessary step in the process of completely transitioning to GTM. It is crucial, however, to understand the impact and functionality of GTM tracker names in order to continue to receive quality data during this period. (more…)

LunaMetrics Top 10 Blog Posts from 2014

blog-top-ten-blogs

A new year brings new opportunities, new chances for self-improvement, and inevitably, reflection on the previous year. I’ve pulled out some of our most trafficked and most popular blog posts from the past year and listed them below.

It’s no coincidence that the categories of the posts are reflective of LunaMetrics as a company. There are entries from our main focuses on Google Analytics, Google Tag Manager, and the broad world of Search.

There are simple explanations of complicated topics, new ideas to ponder, and ways to make your life easier. As 2015 gets underway, you can expect more great content from our expert LunaMetricians. (more…)

Where Should The Google Tag Manager Snippet Be Placed?

blog-gtm-snippet

Perhaps this sounds familiar: Your team has just decided to start transitioning to Google Tag Manager. However, you’re stuck on where you need to place the container code.

Traditionally, you’ve placed the Google Analytics immediately before the closing head tag, or perhaps it’s even still in the footer. (gasp!)

With Google Tag Manager the placement is now a little different. Instead of placing it in the head section, Google recommends putting the container code immediately after the opening body tag. (more…)

Extracting Schema & Metadata With Google Tag Manager

gtm-schema

If you’re evaluating the performance of your site content, it can help tremendously to segment that content into a variety of cohorts. Unfortunately, many website owners have trouble getting enough information about their content into Google Analytics to help them with their analysis.

Some information may already be available on your website, like information about your page or extra information that gives context to the page.

Ultimately we want to bring these additional dimensions about your content into Google Analytics to help with your analysis. One way to do this is by leveraging Schema and Google Tag Manager.

What’s Schema

If you’re still unaware of Schema, it’s a way of marking up your content so that it is recognized by Google and other search providers. This helps search engines to better understand your content, and hopefully deliver it in a more relevant way to people searching on their systems.

Ultimately, it’s about driving more organic visitors to your website. (more…)

Form Engagement Tracking with Google Tag Manager

blog-form-engagement

Do you know how people are completing forms on your site? Are there certain fields that get skipped frequently or that cause users to drop off?

Almost two years ago, I wrote a post showing how to use a simple script to track form abandonment in Google Analytics with event tracking. I’ve gotten a lot of great user feedback (and requests) about that script, and wanted to share an updated version that is a little more elegant.

This new version more effectively handles fields that are completed or skipped. I’ve also modified this script and included instructions for how to add it to your site through Google Tag Manager.

Use this script to see which fields get the most completions, but also use it to compare to the amount of forms that get submitted successfully. If you find that people are starting to complete the form but failing to submit it, you may need to look into ways to improve the user experience.
(more…)

Using Visual Website Optimizer with Google Tag Manager

blog-vwo-gtm

Recently, I was working with a client to integrate Visual Website Optimizer (VWO) with Google Tag Manager. I started by following the integration guide on VWO’s support pages, but ran into a few issues that required a creative workaround.

Not only did the timing of the VWO loading present issues, but I found that the specific data that is supposed to made available on the dataLayer wasn’t being made available.

Follow the instructions below to fix both of the problems! (more…)

Google Tag Manager Basics: Links and Clicks

blog-gtm-basics

While Google Tag Manager touts itself as a code free alternative to website development, sometimes a knowledge of basic web mechanics (and a little bit of code!) can help make your setup go much easier!

Whether or not you’ve started using the new version of GTM, this post will help explain how to target clicks on specific html elements like links, images, or buttons. (more…)

Breaking: Google Tag Manager Refresh – 6 Things You Need to Know

blog-gtm-refresh-2

As you may have heard, Google Tag Manager has a new interface. You can read the official announcement, but we’ve got 6 of the most important takeaways below. (more…)

Data Layer Forensics: Ecommerce Edition

DataLayerForensics-Ecommerce-blog

Troubleshoot ecommerce analytics by taking a “data snapshot” the moment tracking occurs. Use our code and handy checklist to detect hard-to-find issues.

Something is wrong with your ecommerce analytics data, but you’re not sure exactly what. You’ve checked the tracking code and it looks fine. That means the problem is probably coming from the server side.

Server side code takes transaction details — like products, quantity, and price — and places them where your analytics tracking code can read them.

If the transaction details don’t make sense, you’ll have problems such as transaction revenue with no products, or products with no revenue. If some details are malformed or missing, the tracking code may fail entirely. (more…)