Google Tag Manager Archives | LunaMetrics

Google Tag Manager

Google Tag Manager Updates: Workspaces and User Interface

August 29, 2016

Google Tag Manager Workspaces Announced

Some big changes have come to Google Tag Manager – the entire interface just got an overhaul and a much-desired new feature was unveiled today: Workspaces. These changes were announced today on the Google Analytics blog, and signify Google’s continuing investment in growing the functionality of Google Tag Manager. These new changes are specifically targeted […]

Tealium or Google Tag Manager? Weighing Your Options

August 24, 2016

comparing-gtm-tealium

Choosing the right tag management system for your organization can make or break the analytics at your company. Before making that decision, make sure you understand what is important to your company and how each tool will handle your needs. Is Google Analytics your main priority, or do you have a wide variety of tools […]

Beginner’s Guide to Triggers in Google Tag Manager

August 4, 2016

beginners-guide-to-triggers-in-gtm

Google Tag Manager makes it extremely simple to track different user interactions. The user interactions can be observed via Google Tag Manager and tracked in Google Analytics by sending something called a “Google Analytics Event.” Google Analytics Events can be defined and configured in Tag Manager by having a combination of a tag, triggers, and […]

AdWords Call Conversion Tracking with Google Tag Manager

June 6, 2016

For many organizations tracking calls is an essential piece for lead-generation and sales. Overlooking calls as a valuable conversion source might do your digital advertising a disservice by excluding conversions and user behavior that is critical to overall marketing performance.

You can use Google Forwarding Numbers to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account

Integrating AngularJS and Google Tag Manager

May 4, 2016

If you’ve added Google Tag Manager and Google Analytics to an Angular app, you were in for a surprise. After deploying your code, you may have popped open the Real Time Reports and saw… nothing.

Well, not nothing, but not a whole lot of anything. Where are the page paths? Hell, where are the pageviews? You dove into the Google Analytics and came back disappointed. Finally, you hit the search results – someone, somewhere had to know what to do.

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