Archive for the ‘Google Tag Manager’ Category
So let’s think outside of the Analytics box and talk about using GTM to add content to your site, specifically:
- breaking news strips
- fly-in promotion
- expandable in-line messages
With Universal Analytics out of beta (finally), many of us will begin making the transition from traditional Google Analytics. But not everyone realizes that this is also a great opportunity to implement Google Tag Manager while making the upgrade. Implementing GTM is a straight-forward process and the capabilities are endless. In case you (or someone you know) need some convincing, or if you have just been delaying, this article quickly summarizes 8 reasons why you should be using Google Tag Manager now.
Get it? It’s an upside-down house. She’s looking up at a table!
Don’t wait until you urgently need a new tag to discover you also need your developers. Put the right infrastructure in place and reap the full benefits of Google Tag Manager.
Google Tag Manager is so easy to use, you can start adding tags to a site as soon as the developers put up the GTM container code. To make the most of it, though, you will need your developers’ help.
Some information should not (or cannot) be hard-coded into the tags, because it depends on each visitor’s behavior on your site. What did the visitor buy? What articles did they read? What videos did they watch? What forms did they complete? I could go on (and do, below).
Your developers can pull information from the back-end of your site and make it available on the page. They can also prepare various page elements to work with Google Tag Manager’s listeners, rules, and macros. It all means smoother sailing for you when you want to add tags later.
Follow this checklist to prep your site for Google Tag Manager, and you’ll be ready for almost any tagging request. You’ll be the hero who always knows where your towel is.
Learn about Google Tag Manager, get your hands dirty, and get your questions answered… in less than a day. We are proud to introduce a brand new training course: Google Tag Manager – Basics & Beyond! This is a hands-on, intensive workshop, debuting in New York City for Internet Week on Thursday, May 22nd, at SUNY Global Center in Manhattan.
No need to panic, Exclude Filters aren’t going away anytime soon! However, after reading this post you may not WANT to use Exclude Filters as frequently. There are still many valid reasons why you may need to set them up, but when possible – it might be time to eliminate them.
Just as a quick refresher, you can use the Exclude Filters in Google Analytics to block traffic data from certain sources from showing up in a particular view. Sometimes these are used to partition data into one view or another, for example, think of creating separate views for Internal or External Traffic. For these use cases, Filters work beautifully. You can filter based off of IP Address, Hostname, Service Provider, etc…
But then there are those occasions where you want to block out traffic completely. Just as easily, you can set up an Exclude filter for each of your views, and poof! The data has disappeared! Except, it hasn’t really.
Not All Bounces are Created Equal
Interaction Events and Bounce Rate
The great customizability of Google Analytics implementations can at times be a double-edged sword. We are living in the golden age of analytics and we of course we want to collect as much metadata associated with our traffic as possible. The caveat is that, with each added layer of complexity to our GA tracking, we must ensure consistency across our website. We must be especially careful that our KPIs are comparable for cross-sectional and longitudinal analysis. (more…)
Some day, even after diligently testing, you may publish a new version of your Google Tag Manager container and disaster will strike. The site, or some critical site function, will break. Or tracking will drop to zero. (Or both!) Will you be ready to fix things?
It’s as easy as “the click of a button” to revert to a previous, working version of your tag container, according to many articles about Google Tag Manager. What most of these articles do not say is which button to choose.
Yes, there’s more than one way to restore a previous version. (more…)
Today we are going to go on a quest to find the scientifically-proven best blog post ever. We will do so with math.
We have a hypothesis: the best blog post ever must contain these five things:
A handful of tasteful images
A YouTube video
A length between 1200 and 1500 words
A concise title
Published on a Friday
And there was much rejoicing.
My reaction to the GWT New Year’s Update
I couldn’t believe it when I saw the January 7, 2014th Webmaster Tools update,
“data in the search queries feature will no longer be rounded / bucketed.”
At first I thought, why would Google go through all that trouble to obfuscate keyword data in Google Analytics, when they planned on handing all that data back through the search query reports in Webmaster Tools? And of course, they didn’t plan on anything of the sort. The relatively minor update only removes bucketing, and does not address the big issue, that they display only 20% to 25% of search query data. I held out hope that, as it appears in the before and after pictures, the sampling rate had been increased from around 20% to around 35%. But while I’ve noticed small changes in some accounts, it does not appear they’ve made this improvement. (more…)