August 29, 2016
Some big changes have come to Google Tag Manager – the entire interface just got an overhaul and a much-desired new feature was unveiled today: Workspaces. These changes were announced today on the Google Analytics blog, and signify Google’s continuing investment in growing the functionality of Google Tag Manager. These new changes are specifically targeted […]
August 24, 2016
Choosing the right tag management system for your organization can make or break the analytics at your company. Before making that decision, make sure you understand what is important to your company and how each tool will handle your needs. Is Google Analytics your main priority, or do you have a wide variety of tools […]
August 4, 2016
Google Tag Manager makes it extremely simple to track different user interactions. The user interactions can be observed via Google Tag Manager and tracked in Google Analytics by sending something called a “Google Analytics Event.” Google Analytics Events can be defined and configured in Tag Manager by having a combination of a tag, triggers, and […]
July 18, 2016
While it may seem that Google Tag Manager (GTM) is solely an enhancement layer for Google Analytics (GA)… It does so much more than just poppin’ tags. Chief among them is the ability for media departments, clients and consultants (like LunaMetrics) to implement tracking snippets on the site in a quick and easy way without […]
June 6, 2016
For many organizations tracking calls is an essential piece for lead-generation and sales. Overlooking calls as a valuable conversion source might do your digital advertising a disservice by excluding conversions and user behavior that is critical to overall marketing performance.
You can use Google Forwarding Numbers to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account
May 16, 2016
Google Tag Manager drastically reduces the difficulty of adding tags to websites with its straightforward interface and built-in debug mode. The ability to test out tags on a live site before publishing is a priceless tool for streamlined deployment of advertising pixels, analytics tracking code and more. With the latest release of the Environments feature […]
May 4, 2016
If you’ve added Google Tag Manager and Google Analytics to an Angular app, you were in for a surprise. After deploying your code, you may have popped open the Real Time Reports and saw… nothing.
Well, not nothing, but not a whole lot of anything. Where are the page paths? Hell, where are the pageviews? You dove into the Google Analytics and came back disappointed. Finally, you hit the search results – someone, somewhere had to know what to do.
April 18, 2016
Google Tag Manager (GTM) is a great tool for creating, keeping, and delivering tags to your website. When you spend time in GTM, you start to realize that an established naming convention helps you be more productive and keep your container organized. This blog post introduces our recommended naming conventions for GTM.
March 21, 2016
We’ve collected a series of technical best practices designed to help you successfully interoperate with the Google Tag Manager Data Layer. This part will discuss the proper way to instantiate and work with the dataLayer.
March 21, 2016
We’ve collected a series of technical best practices designed to help you successfully interoperate with the Google Tag Manager Data Layer. This part will discuss pushing to the dataLayer from within Custom HTML Tags.