Industry News

Technical and Webmaster Guidelines for HTTPS

August 22, 2014

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Spurred on by the Edward Snowden revelations, Google has begun taking security more seriously. After the revelations came out, Google quickly secured and patched their own weaknesses. Now they are pushing to encrypt all internet activity by incentivizing websites that use SSL certificates by giving them a boost in rankings. During a Google I/O presentation […]

MozCon 2014 Recap: What I Learned

July 23, 2014

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A holistic industry transformation was the tone at MozCon this year and Erica McGillivray and team did a fantastic job getting speakers that supported this theme. Those chosen for the conference are experts in their fields, pushing conventional wisdom and challenging us with new ways to tackle old problems. Each spoke on different topics, but to […]

11 People to Watch at MozCon 2014

June 30, 2014

MozCon is a three day marketing conference put on by Moz.com. The conference brings together next-level speakers to talk about everything from SEO to brand development to analytics. This year Erica McGillivray and team will bring 29 speakers to the Emerald City to give their expert opinions on the future of marketing. It is a […]

Hands Free Google Analytics – "OK GA"

April 1, 2014

What do you do if you need to use Google Analytics, but you have a broken hand (or two)? This is the problem we were faced with last year, as two of our analysts were involved in separate bicycle accidents. Using a mouse and keyboard to navigate the reports in Google Analytics proved difficult, if […]

W3C Customer Experience Data Specification Released

December 19, 2013

If you use Google Tag Manager or another tag management tool, you’re probably already familiar with the idea of a data layer. It’s basically a centralized place for information about the page to be passed to analytics and other measurement tools. Up to now, there have been some informal conventions in tools like GTM. But […]

3 Ways to Build a Trust-centered Consulting Practice

August 22, 2013

Two cops walk into a diner and sit down for a piece of pie and a cuppa coffee. “How’s the strawberry rhubarb tonight?” the first cop asks the waitress. “Hmmmmm ” she says. “We’ll, I think you would be better off with the apple pie, ” she finally answers.  “Is there anything else you’d recommend?” […]

Congratulations Semphonic!!

April 2, 2013

I don’t blog much anymore (and aren’t you all lucky that I don’t, I would be taking up a “blog slot” from all the people at Luna who have real talent.) But I cut the line so that I could congratulate our friends at Semphonic, with special call outs to Gary Angel, Joel Hadary and […]

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