Industry News

Congratulations Semphonic!!

April 2, 2013

I don’t blog much anymore (and aren’t you all lucky that I don’t, I would be taking up a “blog slot” from all the people at Luna who have real talent.) But I cut the line so that I could congratulate our friends at Semphonic, with special call outs to Gary Angel, Joel Hadary and […]

4 Ways to Use Bing Webmaster Tools for SEO

July 2, 2012

On June 6, Bing announced significant and awesome upgrades to Bing Webmaster Tools. This may be news to you, as Bing has a tendency to fly under the radar. Indeed, it seems these exciting, free features are hardly getting the attention they should at the moment. Which is a shame, because Bing Webmaster Tools has […]

Bing’s 3 Recent Reminders that Bing Matters

June 11, 2012

Many webmasters and web marketers have been sleeping on Bing for the last few months. However, Bing has shaken the game up considerably thus far in June. In no more than 7 days, Bing has launched 3 significant updates. Let us review. Bing Incorporates Encyclopedia Snippets into Search Results Page Less than a month after […]

Making Sense of Google’s “Knowledge Graph”

May 22, 2012

There’s a good chance you’ve heard of Google’s release of its most recent major innovation to search, the “Knowledge Graph.” Announced last week, the knowledge graph is an interconnected semantic web of data, and Google will now display relevant pieces of it in response to certain search queries to help users “discover new information quickly […]

Google, Entities, & Attributes: The Future of Search

February 21, 2012

In his recent Mashable article, Lance Ulanoff detailed a long conversation with Google Fellow and SVP, Amit Singhal, in which the two of them discussed Google’s growing knowledge graph, entity-based search, and the implications for artificial intelligence. Needless to say, it was quite the eye-opener. While you really do owe the original a read, I’ll […]

Creative Morality and Web Analytics Wednesday

September 23, 2011

This past Wednesday, we had WAW here in Pittsburgh. Many thanks to Mike Ross, the head of WA at Dick’s Sporting Goods, who pushed me to do it, and Brian Collery, late of American Eagle and now at Omniture Adobe who convinced me to help with it. The crowd was just large enough to be […]

Great Ways to Get an Interview in SEM, SEO and/or Analytics

February 22, 2011

Since I spend my days looking at resumes and cover letters (I had four open positions, but am finally starting to figure some of them out), I wanted to write what the job search looks like from the other side, especially when it comes to our field, Internet Marketing. Now, some of you have it […]

Social Media Strategy: Contests, Giveaways & Sweepstakes

January 24, 2011

Everyone seems to be scrambling to utilize social media in any way they can. High levels of engagement are what it takes to successfully market your company’s presence within the various social media platforms. However, engagement can’t happen without having fans and followers to engage with. One extremely popular method of encouraging engagement is hosting […]

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