LunaMetrics

Deepen Cart Insight with Max Cart Value in Google Analytics

June 29, 2017

deepen-cart-insight-max-value

Enhanced Ecommerce includes many interesting, insightful metrics right out-of-the-box, but here at LunaMetrics we’re always thinking about how to measure actions and metrics outside of the standard GA schema. There are already some cart-specific metrics that exist within GA that give you an idea of how users are interacting with their carts, but none show […]

New From Google: Google Analytics 360 Sweets

April 1, 2017

In a surprise announcement on Saturday, April 1st, the Google Analytics team introduced the latest addition to their products, a new offering called Google Analytics 360 Sweets. Highlighted as Google-branded micro-moments, these flavor-rich morsels can be enjoyed while using your nearest devices to find a store, buy a product or look for answers to all […]

Introducing New Workshops for Google Optimize and Google Data Studio

December 20, 2016

As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]

Behind the Scenes: Creating a New Training Course

December 20, 2016

Many people ask us how we design our courses and decide what to cover, and to be honest, it’s probably harder than you think! We’ve offered our Google Analytics and Google AdWords courses for many years now and have made drastic changes as new features have been released or retired, the industries have changed, and […]

Get the Recipe: Hover Tracking in Google Tag Manager

September 14, 2016

Question: Can we track hover events? Answer: Yes, with our Google Tag Manager recipe! What is the Hover Listener Recipe? Out of the box, Google Tag Manager is pretty flexible. Several types of triggers are available that listen for certain actions or events, such as clicks, form submissions, history changes and more (read Zee’s post for […]

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