Creative Digital Marketing Is Ok, But Test Everything

May 19, 2015


“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”-Bill Bernbach You can’t A/B test everything. I’ll just throw that fact out there to start. Some things you’ve got one shot. A cover letter with your resume for that job you really want. You can’t send two cover letters and ask […]

Google Analytics Campaign Tagging Tool

March 21, 2013

Want to know the ROI of your email marketing? What about the performance of your print ads? Are your posts to Facebook leading to conversions on your site? Tagging your marketing campaigns is essential to get these actionable insights from Google Analytics. But you might have more than one person responsible for all of your […]

Compelling and urgent: offers and subject lines

November 29, 2006

I really notice lousy email subject lines and offers when I finally see good ones. I opted in (by accident) to the email list of my favorite national clothing store. They have no e-commerce capabilities, so all email has the goal of driving the reader to the bricks and mortar location. They bore the reader […]

More on converting your personal email

August 3, 2006

Personal, one-to-one email should be one of the best ways to convert an individual. You have the opportunity to customize everything about the message. Yet I am still awed at how badly people do this. Websites are hard. Mass email is hard. But individual email is easy, it just requires a little bit of attention. […]

Email encryption for the web

May 13, 2006

At Pittsburgh’s Web Analytics Wednesday, I told the story of this post whereby I mistook someone’s email address for an alternative website address. Dan Halpern of Duquesne University said, “Why do people circumvent the bots with ‘myname at’ text, when they can just encrypt their email address?” He then sent me a link to […]

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