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Archive for the ‘Miscellaneous’ Category

How a Local Business in Seattle Can Gain Street Level Insight in Google Analytics

Street-level

Did you ever want micro-level geographic information inside Google Analytics? What if you really need “street level” knowledge about your users; like where are they, what neighborhood are they in? Often, when we talk and write about Google Analytics we’re thinking about the big guys. National or even International traffic, filtering by country, comparing one region to another. We’re thinking macro, not micro.

I wrote previously comparing DMA areas to gain insight, but that’s really only helpful if you have a true national or bigger presence. What if you’re just a local Seattle business, and don’t really have much call for looking at traffic outside the Seattle-Tacoma metro area?

Well, first thing you should do is think about taking our Seattle Google Analytics, AdWords, and Tag Manager Training (shameless plug). Second, read on…

Seattle is actually ahead of the game when it comes to data, which is the real reason I’m using them as an example. The city has a Chief Technology Officer, and data.seattle.gov was started in 2010 as a central hub for all local Seattle data. In fact, a number of businesses claimed that the use of this local data helped them with their businesses.

How so? Well, if you’re a local business then the traffic from, and information about, the Queen Anne neighborhood of Seattle might be more important to you than Downtown or Riverview.

But how can you use Google Analytics to help you on this sort of granular level? Also what if you DO care about national level data, but you care about it on a very granular local level as well, maybe looking for interest in your brand to help place billboards, or expand your franchising? The truth is that you can’t, at least not right out of the box. But with a few very easy additions, you can start getting some great local data that can let you make street level decisions about your business in Google Analytics. (more…)

How Helpful Were Google Authorship Photos?

 

google authorship photos

The news that Google plans to drop Authorship photos from the search results was unexpected, but probably not shocking to many SEOs. It will be done in an effort to provide a better mobile experience by decluttering the results, said Google’s John Mueller.

All speculation and mourning aside, we are curious how this affects Google users that have grown accustomed to Authorship photos and Circle information.
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Put Your Blog Under the Microscope with SEO Crawling Tools

Blog Insights From SEO ToolsIn my role here at LunaMetrics I talk a lot about blogs. I love advising our clients on creating engaging blogs using unique, clever content. Our team here at LunaMetrics has been having lots of discussions lately about our own site. Everyone at our company contributes to our blog.

When I came across Matthew Barby’s awesome method for scraping websites to identify link prospects, I immediately wondered what trends I could identify from our own blog using this method. In this post, I’ll examine our blog with third-party tools to extract some actionable insights.

Scraping websites is an awesome way to collect data (provided you’re not violating anyone’s Terms of Service…). In this example I used Screaming Frog to crawl an entire website (Yours!) as well as SEO Tools for Excel to crawl elements of the site’s pages and an API to identify social shares. When it comes to competitor research or building a list of potential press outlets and authors to contact, this technique can’t be beaten because you don’t even need Google Analytics access to amass this data. We’re automatically taking it right from the page. (more…)

Using APIs To Add Insight To Google Analytics

a.baa-small-neighborhood-on-shore

Want to segment your users by whether they live in a cool neighborhood in GA? We’ve got an API for that.

How Much Does Scrap Metal Cost?

About a year ago we were working with a client who wanted to bring some very specific data into their Google Analytics account. They wanted to compare their site traffic with the current price of scrap metal, by adding it as a Custom Variable on the visit. While scrap metal prices aren’t exactly something that would help many other clients, we started thinking more about different kinds of ways we could pull other information from APIs around the web, into Google Analytics, in ways that would increase our insight. (more…)

Top 5 Must-See SEO Sessions at SMX Advanced Seattle

In a couple of weeks, I will be attending the 2014 SMX Advanced conference in Seattle, WA. This is my first search marketing conference, and I couldn’t be more excited to be locked in a room with a bunch of SEO and PPC nerds (like me) from June 10-12. I’ve reviewed this year’s agenda more times than I’m willing to admit. (more…)

Statistical Significance Chrome Extension for Google Analytics

Note: This article contains updates to the previous article “Statistical Significance Script for Google Analytics”, which has been redirected to this article. See the changelog for details.
google analytics statistics iconGoogle Analytics Statistical Significance script

In March I wrote a script for the statistical evaluation of time-frame comparisons in Google Analytics. The idea seemed well received, but who wants to have to hit F12, open their developer console, and then come back to my blog post for the code… every time you want to run the script?

So, I converted the script into a Chrome Extension (click below)!

 

GA stat buton

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Peeps Diorama Competition At LunaMetrics!

Peeps-Logo1To celebrate our survival through the harsh winter and welcome spring, LunaMetrics held a cut-throat Peeps Diorama competition! All LunaMetricians were given the opportunity to create and submit a diorama depicting a major news or entertainment event from the past year. There was only one rule; all entries must contain a peep! The competition ran throughout the month of April. On April 30th, the employees of LunaMetrics cast their votes for their favorite diorama and chose one peep to rule them all!

Read on to view the five entries, then pick your favorite and see if it was the same as our grand prize winner!

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GWT to tackle (not provided) Bookmarklet – Top Page Export

Note: This article provides a bookmarklet of an updated script from a previous article. For a fuller description of the applications and intended analysis for this bookmarklet, see the original article, Using ALL of Google Webmaster Tools data to tackle (not provided)

GWT mechanic -Mabda Technologies

A few months ago I wrote a post with a JavaScript method for exporting the Top Page report from Google Webmaster Tools. I have converted this JavaScript into a bookmarklet:

GWT Pages Export 1.0

And below is an updated Bookmarklet with a progress count:

GWT Pages Export 1.1

In order to save this Bookmarklet, drag and drop this link onto your Bookmarks Toolbar. Alternatively, right-click it and copy its link address. Then, create a new bookmark and paste your copied address as the Bookmark address.

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Resources, On Resources, On Design Resources

Hmm…I wonder what this post is about.

You don’t spend endless hours online without coming across some great websites that the average person wouldn’t find. I have folders and folders of these sites and thought offloading some of them into a blog post would be useful for some. The following resources focus on design: free stock image sites, free vector graphic sites, color generates, pattern generators, and a couple great free font and data visualization websites.
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Which Search Engine Are You?

search enginesYou’ve probably taken more personality quizzes than you are comfortable to admit, but never one like this. We’ve analyzed qualities of six of the most popular search engines and developed a highly sophisticated quiz to match your personality to a search engine. There’s a lot of science and complicated personality theories involved, but who cares about that! More importantly there are hand-picked GIFs and YouTube videos sprinkled throughout the quiz.

So take your time, watch some videos, and by the end of your self examination and a little soul searching you will know which search engine you are! Will it be Google? Bing? Proceed and find the answer. Please share by clicking the social buttons above. Thanks for taking LunaMetrics’ quiz, and enjoy!
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