Miscellaneous

Tips for Boosting Web Presence with Trade Shows

April 8, 2015

blog-trade-show

Trade shows are an oft-overlooked opportunity to enhance web presence. Great content marketing, inbound marketing, backlinks, and social media all require establishing relationships with audience members. Without people who care about your brand or content, you don’t get shares, fans, links, long-term subscribers, repeat visits, or brand ambassadors (you just don’t get much of an […]

Easy Upload for Google Tag Manager's Lookup Table Version 2

November 20, 2014

In October 2014, the Google Tag Manager team announced a new version of their popular tool, complete with easier workflows, a brighter design, and many other wonderful features. Most things work in a familiar fashion, with a few name changes. Macros are now called Variables, and the Lookup Table Variable works exactly as we would […]

Ten Years Later

October 8, 2014

Click to Expand The year was 2004, and I was unemployed. So I networked, networked, networked, and then I wanted to thank all those people who took time out to have coffee with me. Often, I heard myself saying, “Why don’t you let me evaluate your web analytics?” Most of those companies had some crummy […]

3 PR Tips Every Digital Marketer Should Know

September 8, 2014

Every discussion about the importance of specialization in marketing comes with a disclaimer: it cannot come with the risk of total tunnel vision. Digital marketers must maintain a broad understanding of each channel in their marketing mix, applying lessons and strategies from one to the others. This article provides a brief overview of public relations (PR) […]

Use Excel to Analyze Keywords That Rank for Multiple Pages

August 20, 2014

Here’s a quick tutorial on how to use Excel to analyze the keywords that have more than one of your site’s pages ranking in Google organic search results. Your site may have plenty of keywords that have more than one landing page ranking for a variety of reasons. For example, when someone googles “Google Analytics Training”, there are […]

8 Essential Tips for Great Business Phone Call Etiquette

August 12, 2014

Raise your hand if you’ve heard a co-worker say “Ugh, I’ve gotta jump on a call”! Most people don’t look forward to phone calls with clients. There’s the inherent fear that you’re not prepared (It’s hard to imagine the audience in their underpants when you’re only calling one person across the country), or that you […]

How a Local Business in Seattle Can Gain Street Level Insight in Google Analytics

July 8, 2014

Did you ever want micro-level geographic information inside Google Analytics? What if you really need “street level” knowledge about your users; like where are they, what neighborhood are they in? Often, when we talk and write about Google Analytics we’re thinking about the big guys. National or even International traffic, filtering by country, comparing one region to another. […]

How Helpful Were Google Authorship Photos?

June 26, 2014

  The news that Google plans to drop Authorship photos from the search results was unexpected, but probably not shocking to many SEOs. It will be done in an effort to provide a better mobile experience by decluttering the results, said Google’s John Mueller. All speculation and mourning aside, we are curious how this affects Google […]

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