Paid Search Archives | LunaMetrics

Paid Search

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

AdWords Metrics Not Available In GA

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

Guide to AdWords Conversion Tracking Options

August 15, 2016

guide-to-aw-conversion-tracking

As a digital marketer, I get a little giddy when I hear the word “conversions.” Everybody wants ‘em. Not only that, but they want more of them. Unfortunately, this post isn’t going to tell you how to get more conversions. We’ve written extensively about conversion rate optimization before, and will continue to do so. Instead, […]

How Google Picks from Your 2,939,781 AdWords Keywords

July 21, 2016

Have you ever wondered how Google AdWords chooses from all of the similar keywords in your account? When multiple keywords in your Google AdWords account are eligible to serve in an auction, the AdWords system must decide which keyword/ad/landing page combination will be served. If you don’t take control of your account that usually means the […]

AdWords Segments: What Are They & How Can I Use Them?

July 11, 2016

Segments are a feature in Google AdWords, almost hidden under the main navigation, alongside some other interesting buttons. While this button doesn’t seem particularly outstanding, looks can be deceiving. It holds a wealth of information about your campaigns that can help you make more informed decisions. What Are Segments? Segments allow advertisers to dig deeper […]

2016 AdWords Updates: What You Need to Know

June 7, 2016

Two weeks ago at the Google Summit, Google announced some big feature changes in AdWords. Stephen and I had such a productive discussion analyzing the ad layout change in February, that we sat down again to share a discourse on what these changes mean for search marketers as the dust settles. What follows is a […]

AdWords Call Conversion Tracking with Google Tag Manager

June 6, 2016

For many organizations tracking calls is an essential piece for lead-generation and sales. Overlooking calls as a valuable conversion source might do your digital advertising a disservice by excluding conversions and user behavior that is critical to overall marketing performance.

You can use Google Forwarding Numbers to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account

3 Ideas for Your AdWords Account to Implement Today

May 26, 2016

Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google has to offer in your AdWords account.

With a focus on ad extensions, search queries and location targeting, these can universally apply to any and all accounts.

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