Paid Search

Why Is My Google AdWords Bid So High?

February 14, 2017

why-is-my-ad-bid-so-high

We’ve all been there. We’ve crunched the numbers, made sacrifices to the PPC gods, consulted our Magic 8 Balls and determined the perfect bid for each one of our keywords. Enough to be competitive in our auctions, but not so much we’re bankrupting the company and rummaging through couch cushions to cover our AdWords payments. But when […]

Get The Most Value From Facebook Interest Targeting

February 7, 2017

Facebook Interest Targeting

Facebook is a very attractive advertising platform for marketers. With tons of data collected from roughly 1.7 billion active users, Facebook should be able to target us pretty well with all the dirt they’ve collected on us, right? Facebook relies on information from our Timelines, keywords from Pages that we like, apps that we use, […]

Introducing New Workshops for Google Optimize and Google Data Studio

December 20, 2016

As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]

Digging Deeper with Attribution Reports in Google AdWords

December 13, 2016

I often joke at our AdWords training seminars that some of the most helpful tools in the interface are tucked away where nobody will find them. When users head for the “Tools” section at the top, most make a beeline for the Keyword Planner or Ad Preview tool. Often, they seem to overlook what I […]

Major Differences Between Bing Ads and Google AdWords

December 7, 2016

As a digital marketer, it’s so important that we test different advertising platforms for our company and our clients. We need to know which work best for which industries, demographics and, of course, budgets. When I first created a Bing Ads account, I noticed some major differences between Bing Ads and Google AdWords. Hopefully, documenting those […]

(New) Ways to Reach Prospects in Your PPC Account

November 15, 2016

How long have you worked on your accounts? 1 year? 2 years? 5 years? As we get more familiar with our accounts, understanding our consumer – the keywords they search on, where to reach them – becomes almost second nature. We, as marketers, tend to do what is comfortable and what we’re good at – […]

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