Archive for the ‘Paid Search’ Category
Tell me if this scenario sounds familiar. You want to build Google AdWords campaigns focused on your core audience and their associated geographic location. ROAS is of high importance and you want to focus on conversion optimization as a result.
You also know that Google AdWords plays a large role in generating demand for your products, so brand awareness and overall ad reach are both important to you as well.
Expectations are high. You’re feeling overwhelmed. You’re not sure where to start.
Relax. Take a deep breath. You’re not the only one. Plus, you’ve come to the right place.
Each year about this time, digital marketers are bombarded by reviews of industry trends and projections on what’s to come. It’s all 5 Content Marketing Lessons from 2014 and Secret Strategies for SEO Success in 2015.
This is not one of those posts.
Leave your marketing plans in the drawer and forget your keyword research docs. This won’t help you with them. Think of it more like hump day material to take a break from the inbox and reflect on how much our industry has changed over 10 years.
Here are 10 graphs from Google Trends (focused on the US for consistency and accuracy) that illustrate how we have evolved and why we will all have “hacker” or “influencer” in our job title some day. (more…)
It’s that time of year again. We’re only a few short weeks away from the official start of the holiday season. Are your PPC accounts prepared? Check out these quick tips to jumpstart your online sales to this quarter. (more…)
During the start of my professional career, I stubbornly favored SEO and never entertained the idea of picking up some PPC skills in my free time. As time went on, the sands began to shift and I was asked to do some “light” work in paid advertising. I quickly became overwhelmed by the complicated user interface that had enough options to keep you clicking for days.
The flaw in my approach is obvious now, but hindsight is 20/20. I tried to jump into the middle of an intricate setup and understand it by clicking around, which was ineffective and a waste of my time. It was then that I realized I had to learn PPC from the ground up.
I learned the most and the fastest by planning, creating, managing, and tweaking my own AdWords account. These are the three most insightful things I learned from building a paid search account from the ground up: (more…)
If you’ve been working with Google AdWords for some time, then you understand how quickly features and tools within the platform can change. If you’re new to the AdWords game, welcome to the ongoing challenges of AdWords management and optimization. With this in mind, I can’t stress how important it is to stay up to date on the latest greatest AdWords updates.
So let’s bring you up-to-date and take a look at the AdWords changes that have been introduced or announced within the last month or so! (more…)
As we look towards the end of this year and the beginning of 2015, consider how a training in Google Analytics, Google AdWords, or Google Tag Manager may help your career! Choose from seven different cities in the first quarter, ranging from Boston to San Francisco, with stops in Chicago and Denver along the way.
With trainings in cities around the country, we hope you can find a location that is easy to travel to and fun to explore!
Whether you’re just starting out in a new field or looking to get a deeper understandable of the tools you’re currently using, we have a class for you.
Learn how to better collect and analyze your data with our Google Analytics series, futureproof your website with the flexible Google Tag Manager, or drive qualified traffic to your site through paid search with our Google AdWords trainings.
Choose an option below to learn more about the specific topics we cover and decide which trainings would be right for you!
Google Analytics Google AdWords Google Tag Manager
While Google AdWords is a terrific platform for getting your advertising message in front of the right audience, it can take years to master. That’s why we offer our Google AdWords Training courses. The sessions are a terrific opportunity to get your questions answered and learn everything you need to know to maximize your ad spend and generate revenue for your business.
It doesn’t matter if you are brand new to pay-per-click advertising or a seasoned pro, you will learn about strategies and settings to help you maximize your account. Every training is unique as attendees work in different industries and have different business models. We really try to speak to specific examples in attendees’ accounts and industries.
Fortunately, our trainers have years of experience managing AdWords accounts for a wide variety of business types and actively work on accounts in addition to providing training, so you can be sure the recommendations you receive are time-tested.
However, some questions come up during each training session, and rightly so, as PPC advertising isn’t cut and dry. As I look forward to my next training (2 weeks away in Los Angeles!) I thought it might be helpful to review some common questions. (more…)
No company dictates the online marketing industry and all of our careers like Google. Regardless of whether you use the company’s products, your customers do and that leaves you no choice but to become a Google expert.
This post outlines 20 things that every marketer should know about Google. Some are huge (and somewhat unimaginable) dollar figures. Others are market share percentages. The one thing they all have in common: you need to know them.
If we missed any important facts, please let us know in the comments. (more…)
Did you ever want micro-level geographic information inside Google Analytics? What if you really need “street level” knowledge about your users; like where are they, what neighborhood are they in? Often, when we talk and write about Google Analytics we’re thinking about the big guys. National or even International traffic, filtering by country, comparing one region to another. We’re thinking macro, not micro.
I wrote previously comparing DMA areas to gain insight, but that’s really only helpful if you have a true national or bigger presence. What if you’re just a local Seattle business, and don’t really have much call for looking at traffic outside the Seattle-Tacoma metro area?
Well, first thing you should do is think about taking our Seattle Google Analytics, AdWords, and Tag Manager Training (shameless plug). Second, read on…
Seattle is actually ahead of the game when it comes to data, which is the real reason I’m using them as an example. The city has a Chief Technology Officer, and data.seattle.gov was started in 2010 as a central hub for all local Seattle data. In fact, a number of businesses claimed that the use of this local data helped them with their businesses.
How so? Well, if you’re a local business then the traffic from, and information about, the Queen Anne neighborhood of Seattle might be more important to you than Downtown or Riverview.
But how can you use Google Analytics to help you on this sort of granular level? Also what if you DO care about national level data, but you care about it on a very granular local level as well, maybe looking for interest in your brand to help place billboards, or expand your franchising? The truth is that you can’t, at least not right out of the box. But with a few very easy additions, you can start getting some great local data that can let you make street level decisions about your business in Google Analytics. (more…)
If you haven’t heard about Google AdWords Remarketing by this point (1) get out from under that rock and (2) get back to the basics. Generally speaking, advertisers place a tag of some sort on their website. When a user reaches your website, the code snippet is fired on each pageview and subsequently cookies the user’s browser. The advertiser then creates audience lists which reference these cookies by defining particular eligibility conditions.
If you’re familiar with Remarketing then you might want to consider your options moving forward. Perhaps there’s a different implementation that is more appealing to you now. Maybe you didn’t even know that you have options! Check out the list below to learn what you can do. (more…)