August 22, 2016
Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]
August 15, 2016
As a digital marketer, I get a little giddy when I hear the word “conversions.” Everybody wants ‘em. Not only that, but they want more of them. Unfortunately, this post isn’t going to tell you how to get more conversions. We’ve written extensively about conversion rate optimization before, and will continue to do so. Instead, […]
August 8, 2016
Landing page experience is a major factor in how well your ads perform and how often visitors complete your goals, but it is often one of the last elements in Quality Score that gets an update when people aren’t converting. We all do it. We look at the ad copy and the keywords first because they’re the easiest […]
July 21, 2016
Have you ever wondered how Google AdWords chooses from all of the similar keywords in your account? When multiple keywords in your Google AdWords account are eligible to serve in an auction, the AdWords system must decide which keyword/ad/landing page combination will be served. If you don’t take control of your account that usually means the […]
July 11, 2016
Segments are a feature in Google AdWords, almost hidden under the main navigation, alongside some other interesting buttons. While this button doesn’t seem particularly outstanding, looks can be deceiving. It holds a wealth of information about your campaigns that can help you make more informed decisions. What Are Segments? Segments allow advertisers to dig deeper […]
June 7, 2016
Two weeks ago at the Google Summit, Google announced some big feature changes in AdWords. Stephen and I had such a productive discussion analyzing the ad layout change in February, that we sat down again to share a discourse on what these changes mean for search marketers as the dust settles. What follows is a […]
June 6, 2016
For many organizations tracking calls is an essential piece for lead-generation and sales. Overlooking calls as a valuable conversion source might do your digital advertising a disservice by excluding conversions and user behavior that is critical to overall marketing performance.
You can use Google Forwarding Numbers to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account
June 1, 2016
Have you had enough of being mediocre? Are you tired of asking your tech gurus a question? Ready to try your hand at being the best? If so, check out these blog packs, ready for your digital consumption. After reading these, you’ll be ready to do life… in BEAST mode. Achievement unlocked!
May 26, 2016
Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google has to offer in your AdWords account.
With a focus on ad extensions, search queries and location targeting, these can universally apply to any and all accounts.
May 11, 2016
As a marketer, the United States is a pretty grand ol’ place to be. This is where Google was born and bred, and we have freedom with the data we can access and use to better target potential customers.
However, this is not the only place where we do business, nor do our views on internet data apply worldwide.
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