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Paid Search

Nail Your First AdWords Campaign: Agency Tips & Tricks

May 5, 2016

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Starting your first AdWords campaign can be tricky. You have to learn AdWords’ confusing interface, understand what people are searching for, how to serve your ads to the right people … the list goes on. One small mistake can cost a lot of money, unfortunately. Nobody wants to make expensive mistakes, so we’re here to help you get your first campaign right.

Tackle Ecommerce Strategy with Google Shopping Campaigns

May 2, 2016

Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.

How Many AdWords Accounts Should I Use?

March 9, 2016

This is a really great question and, as simple as it seems, an important one to consider before getting started with new campaigns. AdWords implementation is, unfortunately, never straightforward so do yourself a favor and answer a few questions before you create that first account. What Is Your Budget? Typically, larger budgets require greater segmentation. If […]

How Will Google’s Ad Layout Change Affect Me?

February 29, 2016

Recently, Google made some changes to the way it serves search ads on desktop, which impacts everyone in the search marketing industry. Now, 4 ads will be eligible to serve at the top of the page, and 3 will be eligible to serve at the bottom, shrinking the number of ads and pushing organic results […]

How Many Keywords Should Be In My Ad Groups? 4 NBA-Inspired Strategies

February 24, 2016

I’m one of the few LunaMetricians (and Pittsburghers in general) obsessed with basketball. When I read an awesome piece on the evolution of the game the other day I saw great parallels to AdWords & PPC in general, and specifically, as to how we use keywords to execute strategies: “The game of basketball is about […]

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