Paid Search

Getting Started with Google AdWords Dynamic Remarketing

November 12, 2015


If you are not familiar with Dynamic Remarketing, it is very similar to traditional Remarketing; it allows you to reconnect with users who have viewed products on your website. The difference from the traditional method is that Dynamic Remarketing stands alone in its ability to allow advertisers quickly and easily promote hundreds, if not thousands, […]

How I’d Optimize Google’s Google AdWords Ads

November 2, 2015


Maybe I’m an outlier but I rather enjoy seeing ads across the web. I don’t use ad block. I usually recommend to my fellow marketers that they don’t either. Why? It’s incredibly beneficial to review how different marketers present their services to the masses in different ways. I often find myself saying, “Wow, that’s a […]

Use 6 Great Reports in AdWords Report Editor

September 21, 2015


We’ve been using AdWords Report Editor since it was in beta and wanted to share some of our favorite features of this super-slick reporting tool. Not only is it really fast, not only does it produce beautiful charts and graphs to share with your co-workers and clients, but it also allows us to visualize data […]

Keyword Generation Tools & Tips

September 14, 2015

The keyword research process, whether for paid SEM or SEO, should always start with 3 steps: Understand the mission – What are web goals? What you are selling? What kind of audience do you want to target? Brainstorm – Generate lists of as many relevant potential target keywords as you can. Analyze – Gather data and […]

Flexin’ Out: Flexible Bid Strategies for AdWords Ballers

September 8, 2015

Many AdWords account are trapped in the No Flex Zone. Sidenote: No Flex Zone is an awesome hip-hop song, so you’ve got that going for you (Play loudly while reading this post please, headphones recommended). What you’re missing, however, is a method to mix-and-match bidding types for keywords that can function across campaigns or ad […]

How to Answer the Toughest PPC Questions

August 31, 2015

We get some really tough questions from time to time… Can you reduce our cost-per-acquisition by one hundred percent? Can we spend one million dollars next fiscal year and expect to improve our results? We need results by next month, can you accomplish this task? Can you do all of these things simultaneously? These are […]

Essential Guide to Testing AdWords Ad Copy – Part 2

August 24, 2015

In the last post, we went over how to set up your AdWords copy tests and reviewed common variables for testing. If you missed it, get caught up here. Now, we’ll go over how to end your tests and measure your results. When testing ad copy, we emphasize click-through-rate (CTR) over conversion rate. Ad copy […]

Essential Guide to Testing AdWords Ad Copy – Part 1

August 3, 2015

Writing and testing great AdWords ad copy is like running a never-ending science experiment. No matter how many times you optimize your text ads, there is always something you can tweak or test. With so many options for testing, managing ad performance can be overwhelming. Fear not! I’ll walk you through some basic ad testing concepts […]

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