Paid Search

Essential Guide to Testing AdWords Ad Copy – Part 1

August 3, 2015

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Writing and testing great AdWords ad copy is like running a never-ending science experiment. No matter how many times you optimize your text ads, there is always something you can tweak or test. With so many options for testing, managing ad performance can be overwhelming. Fear not! I’ll walk you through some basic ad testing concepts […]

Dynamic Remarketing with Google Tag Manager

June 18, 2015

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Remarketing is a common method of digital advertising that many companies use to show ads to people that have visited their website in the past. For a more personalized message, dynamic remarketing can be used to tailor ads to users that feature specific products they viewed. This can be useful for encouraging users to complete […]

Google Analytics RLSA Now Available

June 10, 2015

If you’re familiar with Google AdWords and Google Analytics you are probably aware that both tools have Remarketing capabilities each with their own strengths and weaknesses. I have always recommended that advertisers use both to get the full range of targeting options available to them. In short, the Google AdWords Remarketing tag comes with Remarketing […]

Target AdWords Competitor Keywords the Right Way

May 13, 2015

Targeting your closest competitors names and brands with your keyword strategy is a commonly employed tactic across Google AdWords accounts. Unfortunately, using competitor names as keywords is typically among the worst performing tactics at our disposal if we are looking to drive traffic and conversions as our goals. Why? Google is very good at identifying […]

Crush the Competition with Strategic AdWords Ad Copy

April 23, 2015

You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters. Then you launch your campaigns and… crickets. How well did you strategize your ad copy? Did you do a few searches out in the wild and see what you’re up against? It’s not enough anymore to just list your company’s […]

Brand Campaign Groups in AdWords Beta

April 15, 2015

Have you seen the brand campaign groups featured in your AdWords account? It’s still early but this seems like a great high-level analysis tool for any advertisers interested in building their brand. You can roll together your display targeting and video campaigns into a single campaign group for easy spend analysis. This reporting feature places […]

Is Your PPC Agency Doing Their Job?!

April 9, 2015

Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising. Not only is the company paying a lot of money for the ads, they are also paying for an agency to make the most of it. When that doesn’t happen, and ad spend is […]

Test AdWords Call-Only Ads Before Phoning It In

March 26, 2015

The AdWords team has introduced a new ad type to the mix – Call-only ads. This is a great addition for those who value a phone call even more than on-site engagement. It’s perfectly understandable to be skeptical as new features like these can be unpredictable when introduced to an account. Don’t fear though because, […]

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