Paid Search

7 AdWords Metrics You Should Be Using

April 27, 2017

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Many of the best features in AdWords are tucked away in places most people wouldn’t think to look. This includes several cool metrics which can give us more insight when we’re reporting on our performance. In order to change our columns, we first have to navigate to: Campaigns >> Columns >> Modify columns. From here, we […]

Negative Keyword Ideas from AdWords Search Term Report

April 25, 2017

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Using a carefully constructed negative keyword list can have a positive impact on your AdWords account, and today’s post is going help you brainstorm about new keywords to include in your negative keyword strategy. If you aren’t using negative keywords currently, you definitely should. For one, it helps you control your spend. You are narrowing down which […]

Google AdWords Search Term Report Action Items

April 20, 2017

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Analyzing reports in AdWords can take up a lot of your precious time. The Search Term Report can save you time and also help you optimize your AdWords accounts. This report has helped me begin to improve ad performance on many accounts. While it can give you a large amount of data, analyzing this report […]

Google AdWords Campaign Setup Checklist

March 14, 2017

Google AdWords can be difficult to grasp at first. There’s so much to learn and remember that it can take a year or so before you can set up a campaign without forgetting something. The last thing you want is to review the campaign three days after you launched it to find out that you […]

My 2017 Wish List for Google AdWords

March 7, 2017

I work in Google AdWords a lot. In fact, the majority of my day is spent in AdWords, whether I am managing a client’s account, building new campaigns, doing keyword research, analyzing performance, setting up tests… and I could go on. While Google does a great job of supplying us with many useful tools, reports […]

Encrypting Emails for Google AdWords Customer Match

February 28, 2017

Google Adwords’ Customer Match feature is an incredible tool in the Search Marketer’s arsenal. The ability to create audiences directly from first-party data in the form of email list uploads allows marketers to directly target existing customers and uploaded sales prospects with AdWords Search, YouTube & Gmail Ads. There’s no cost to try it out […]

Why Is My Google AdWords Bid So High?

February 14, 2017

We’ve all been there. We’ve crunched the numbers, made sacrifices to the PPC gods, consulted our Magic 8 Balls and determined the perfect bid for each one of our keywords. Enough to be competitive in our auctions, but not so much we’re bankrupting the company and rummaging through couch cushions to cover our AdWords payments. But when […]

Get The Most Value From Facebook Interest Targeting

February 7, 2017

Facebook is a very attractive advertising platform for marketers. With tons of data collected from roughly 1.7 billion active users, Facebook should be able to target us pretty well with all the dirt they’ve collected on us, right? Facebook relies on information from our Timelines, keywords from Pages that we like, apps that we use, […]

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