July 21, 2016
Have you ever wondered how Google AdWords chooses from all of the similar keywords in your account? When multiple keywords in your Google AdWords account are eligible to serve in an auction, the AdWords system must decide which keyword/ad/landing page combination will be served. If you don’t take control of your account that usually means the […]
July 11, 2016
Segments are a feature in Google AdWords, almost hidden under the main navigation, alongside some other interesting buttons. While this button doesn’t seem particularly outstanding, looks can be deceiving. It holds a wealth of information about your campaigns that can help you make more informed decisions. What Are Segments? Segments allow advertisers to dig deeper […]
June 7, 2016
Two weeks ago at the Google Summit, Google announced some big feature changes in AdWords. Stephen and I had such a productive discussion analyzing the ad layout change in February, that we sat down again to share a discourse on what these changes mean for search marketers as the dust settles. What follows is a […]
June 6, 2016
For many organizations tracking calls is an essential piece for lead-generation and sales. Overlooking calls as a valuable conversion source might do your digital advertising a disservice by excluding conversions and user behavior that is critical to overall marketing performance.
You can use Google Forwarding Numbers to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account
June 1, 2016
Have you had enough of being mediocre? Are you tired of asking your tech gurus a question? Ready to try your hand at being the best? If so, check out these blog packs, ready for your digital consumption. After reading these, you’ll be ready to do life… in BEAST mode. Achievement unlocked!
May 26, 2016
Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google has to offer in your AdWords account.
With a focus on ad extensions, search queries and location targeting, these can universally apply to any and all accounts.
May 11, 2016
As a marketer, the United States is a pretty grand ol’ place to be. This is where Google was born and bred, and we have freedom with the data we can access and use to better target potential customers.
However, this is not the only place where we do business, nor do our views on internet data apply worldwide.
May 9, 2016
Here’s our recap of the 2016 SearchLove conference in Boston, hosted by Distilled. Get the inside scoop on our top takeaways from the event.
May 5, 2016
Starting your first AdWords campaign can be tricky. You have to learn AdWords’ confusing interface, understand what people are searching for, how to serve your ads to the right people … the list goes on. One small mistake can cost a lot of money, unfortunately. Nobody wants to make expensive mistakes, so we’re here to help you get your first campaign right.
May 2, 2016
Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.
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