Paid Search

(New) Ways to Reach Prospects in Your PPC Account

November 15, 2016

new-ways-to-reach-prospects-in-ppc

How long have you worked on your accounts? 1 year? 2 years? 5 years? As we get more familiar with our accounts, understanding our consumer – the keywords they search on, where to reach them – becomes almost second nature. We, as marketers, tend to do what is comfortable and what we’re good at – […]

Google AdWords Cross-Device Reporting & Attribution

November 8, 2016

aw-cross-device-reporting-attribution-1

Cross-device interaction is arguably one of the most difficult data points to track in your Google Analytics. Even with the release of the User ID feature, a login is still required and there is technical overhead required that makes it complicated.  While investing in tracking users in Google Analytics is the best solution, paid search […]

AdWords Is Removing Converted Clicks. Now What?

October 13, 2016

aw-removing-converted-clicks

While the paid search world was busy playing with the new toys AdWords recently rolled out, such as Expanded Text Ads, Google quietly announced it was retiring the “Converted Clicks” metric. And while the September 2016 deadline has passed with the metric intact, don’t expect that to be the case for much longer. So take […]

AdWords Editor: The Best Time-Saver for a PPC Marketer

September 12, 2016

If you know me, you know that I don’t like to waste time. I’m from Brooklyn, so I talk fast and I walk fast. I like efficiency and speed. This is very true in all facets of my life, including my work as a PPC marketer. That is why I love the Google AdWords Editor […]

You Might Be Your Own Biggest PPC Competition

August 31, 2016

Paid search competition comes in many forms. The competition is usually what we would expect – those other advertisers that are acting in the same commercial arena vying for the attention of consumer. Paid search competition has an interesting twist because your competitors can also include advertisers in completely different markets bidding on keywords similar to your own. In […]

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

Guide to AdWords Conversion Tracking Options

August 15, 2016

As a digital marketer, I get a little giddy when I hear the word “conversions.” Everybody wants ‘em. Not only that, but they want more of them. Unfortunately, this post isn’t going to tell you how to get more conversions. We’ve written extensively about conversion rate optimization before, and will continue to do so. Instead, […]

Page 1 of 1612345...10...Last »
Contact Us.

LunaMetrics

24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us

1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

Questions?
We'll get back to you
in ONE business day.