May 11, 2016
As a marketer, the United States is a pretty grand ol’ place to be. This is where Google was born and bred, and we have freedom with the data we can access and use to better target potential customers.
However, this is not the only place where we do business, nor do our views on internet data apply worldwide.
May 9, 2016
Here’s our recap of the 2016 SearchLove conference in Boston, hosted by Distilled. Get the inside scoop on our top takeaways from the event.
May 5, 2016
Starting your first AdWords campaign can be tricky. You have to learn AdWords’ confusing interface, understand what people are searching for, how to serve your ads to the right people … the list goes on. One small mistake can cost a lot of money, unfortunately. Nobody wants to make expensive mistakes, so we’re here to help you get your first campaign right.
May 2, 2016
Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.
April 1, 2016
Reporting has been a challenge for the Search Marketing industry for far too long. Learn how our Data Optimizer tool eliminates the clutter to show only the positive conversion results your business will love!
March 23, 2016
My motto as a SEO and PPC consultant is quickly becoming: Wil Reynolds has a great quote: “So many of us are winning at search and losing at people.” We’re using best practices to optimize for Google, but we’re not optimizing for who really matters: our audience. I’ll take it a step further and say […]
March 9, 2016
This is a really great question and, as simple as it seems, an important one to consider before getting started with new campaigns. AdWords implementation is, unfortunately, never straightforward so do yourself a favor and answer a few questions before you create that first account. What Is Your Budget? Typically, larger budgets require greater segmentation. If […]
March 2, 2016
Your neighbor tells you he is thinking about buying an electric car. Avoiding fossil fuels is important to him, but he is getting older—his 80th birthday is next week—and his kids don’t want him riding a bicycle any longer. Forget Uber, he doesn’t have a mobile phone. Plus, his barber moved across town and he […]
February 29, 2016
Recently, Google made some changes to the way it serves search ads on desktop, which impacts everyone in the search marketing industry. Now, 4 ads will be eligible to serve at the top of the page, and 3 will be eligible to serve at the bottom, shrinking the number of ads and pushing organic results […]
February 24, 2016
I’m one of the few LunaMetricians (and Pittsburghers in general) obsessed with basketball. When I read an awesome piece on the evolution of the game the other day I saw great parallels to AdWords & PPC in general, and specifically, as to how we use keywords to execute strategies: “The game of basketball is about […]