Paid Search

3 Ideas for Your AdWords Account to Implement Today

May 26, 2016


Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google has to offer in your AdWords account.

With a focus on ad extensions, search queries and location targeting, these can universally apply to any and all accounts.

Nail Your First AdWords Campaign: Agency Tips & Tricks

May 5, 2016

Starting your first AdWords campaign can be tricky. You have to learn AdWords’ confusing interface, understand what people are searching for, how to serve your ads to the right people … the list goes on. One small mistake can cost a lot of money, unfortunately. Nobody wants to make expensive mistakes, so we’re here to help you get your first campaign right.

Tackle Ecommerce Strategy with Google Shopping Campaigns

May 2, 2016

Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.

How Many AdWords Accounts Should I Use?

March 9, 2016

This is a really great question and, as simple as it seems, an important one to consider before getting started with new campaigns. AdWords implementation is, unfortunately, never straightforward so do yourself a favor and answer a few questions before you create that first account. What Is Your Budget? Typically, larger budgets require greater segmentation. If […]

How Will Google’s Ad Layout Change Affect Me?

February 29, 2016

Recently, Google made some changes to the way it serves search ads on desktop, which impacts everyone in the search marketing industry. Now, 4 ads will be eligible to serve at the top of the page, and 3 will be eligible to serve at the bottom, shrinking the number of ads and pushing organic results […]

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