Paid Search

4 Key Mobile AdWords Strategies for 2015

February 17, 2015


It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny laptops offering incredible specs, brilliant displays and pretty awesome features. Plus, data about mobile users tells us they research, they look for local stores, and they buy on their devices. How […]

Stay On Schedule with AdWords Management Calendar

February 5, 2015


Optimizing and managing an AdWords account takes a lot of time. There are a lot of moving pieces in the AdWords puzzle and getting them to work together as a well-oiled machine takes regular maintenance. In fact, one of the most common questions we get in a LunaMetrics AdWords training is, “how often should I […]

AdWords Training: Are Online or Offline Courses Better?

January 30, 2015


Let’s start by clarifying that neither option is better than the other. It’s all about which is better for you and your learning style. I am simply here to help you make that decision by outlining the advantages of each. Admittedly, I will confess my personal preference early and often so you know where I […]

Linking AdWords to Google Analytics & Webmaster Tools

December 15, 2014

Roughly 85 percent of Google queries are not new searches. The majority of searches are old favorites that are asked nearly each day. The same is true at our Google AdWords trainings where FAQs dominate Q&A. People tend to struggle from similar obstacles year after year, whether it be match type or account settings or whatever. Somewhere just […]

4 AdWords Geo-Targeting Tactics to Optimize Across Multiple Locations

November 14, 2014

Tell me if this scenario sounds familiar. You want to build Google AdWords campaigns focused on your core audience and their associated geographic location. ROAS is of high importance and you want to focus on conversion optimization as a result. You also know that Google AdWords plays a large role in generating demand for your […]

10 Years of Digital Marketing Trends in 10 Graphs

November 5, 2014

Each year about this time, digital marketers are bombarded by reviews of industry trends and projections on what’s to come. It’s all 5 Content Marketing Lessons from 2014 and Secret Strategies for SEO Success in 2015. This is not one of those posts. Leave your marketing plans in the drawer and forget your keyword research […]

Prep Your PPC for the Holidays

October 14, 2014

It’s that time of year again. We’re only a few short weeks away from the official start of the holiday season. Are your PPC accounts prepared? Check out these quick tips to jumpstart your online sales to this quarter.

How to Learn PPC from the Ground Up

September 11, 2014

During the start of my professional career, I stubbornly favored SEO and never entertained the idea of picking up some PPC skills in my free time. As time went on, the sands began to shift and I was asked to do some “light” work in paid advertising. I quickly became overwhelmed by the complicated user interface that had enough […]

8 AdWords Changes That Could Impact Your Account

September 4, 2014

If you’ve been working with Google AdWords for some time, then you understand how quickly features and tools within the platform can change. If you’re new to the AdWords game, welcome to the ongoing challenges of AdWords management and optimization. With this in mind, I can’t stress how important it is to stay up to […]

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