Paid Search Archives | Page 3 of 15 | LunaMetrics

Paid Search

Differences Between AdWords Conversion Tags & Google Analytics Goals Import

February 3, 2016

blog-aw-conversion-tags-vs-ga-goal-import-tinypng

What is the difference between using Google AdWords Conversion Tags and importing Google Analytics goals? If you have found yourself asking this question, congratulations, you have moved into expert-level data analysis territory! This is a not-so-commonly asked question that can have a considerable impact on your interpretation of paid search data and your resulting campaign […]

Troubleshooting Common AdWords Editor Problems

January 7, 2016

blog-aw-editor-probs-tinypng

I have a complicated relationship with AdWords Editor. It’s the cause of, and solution to, many of my paid search headaches. Without it, making bulk changes would be terribly complicated. And the ability to work on campaigns offline is clutch. But let’s not kid ourselves: it’s not the most intuitive piece of software ever built. […]

Paid Search & SEO Synergy Reloaded

November 30, 2015

As digital marketing consultants, we field a variety of questions and concerns from clients. Something that frequently pops up is apprehension to using paid search on top of SEO, for fear of “cannibalization.” “Won’t PPC just steal away my organic traffic?” “Why would I pay for an ad on a keyword I rank number one […]

Getting Started with Google AdWords Dynamic Remarketing

November 12, 2015

If you are not familiar with Dynamic Remarketing, it is very similar to traditional Remarketing; it allows you to reconnect with users who have viewed products on your website. The difference from the traditional method is that Dynamic Remarketing stands alone in its ability to allow advertisers quickly and easily promote hundreds, if not thousands, […]

How I’d Optimize Google’s Google AdWords Ads

November 2, 2015

Maybe I’m an outlier but I rather enjoy seeing ads across the web. I don’t use ad block. I usually recommend to my fellow marketers that they don’t either. Why? It’s incredibly beneficial to review how different marketers present their services to the masses in different ways. I often find myself saying, “Wow, that’s a […]

Use 6 Great Reports in AdWords Report Editor

September 21, 2015

We’ve been using AdWords Report Editor since it was in beta and wanted to share some of our favorite features of this super-slick reporting tool. Not only is it really fast, not only does it produce beautiful charts and graphs to share with your co-workers and clients, but it also allows us to visualize data […]

Keyword Generation Tools & Tips

September 14, 2015

The keyword research process, whether for paid SEM or SEO, should always start with 3 steps: Understand the mission – What are web goals? What you are selling? What kind of audience do you want to target? Brainstorm – Generate lists of as many relevant potential target keywords as you can. Analyze – Gather data and […]

Flexin’ Out: Flexible Bid Strategies for AdWords Ballers

September 8, 2015

Many AdWords account are trapped in the No Flex Zone. Sidenote: No Flex Zone is an awesome hip-hop song, so you’ve got that going for you (Play loudly while reading this post please, headphones recommended). What you’re missing, however, is a method to mix-and-match bidding types for keywords that can function across campaigns or ad […]

Page 3 of 1512345...10...Last »
Contact Us.

LunaMetrics

24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us

1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

Questions?
We'll get back to you
in ONE business day.