Paid Search

AdWords Segments: What Are They & How Can I Use Them?

July 11, 2016


Segments are a feature in Google AdWords, almost hidden under the main navigation, alongside some other interesting buttons. While this button doesn’t seem particularly outstanding, looks can be deceiving. It holds a wealth of information about your campaigns that can help you make more informed decisions. What Are Segments? Segments allow advertisers to dig deeper […]

2016 AdWords Updates: What You Need to Know

June 7, 2016


Two weeks ago at the Google Summit, Google announced some big feature changes in AdWords. Stephen and I had such a productive discussion analyzing the ad layout change in February, that we sat down again to share a discourse on what these changes mean for search marketers as the dust settles. What follows is a […]

AdWords Call Conversion Tracking with Google Tag Manager

June 6, 2016


For many organizations tracking calls is an essential piece for lead-generation and sales. Overlooking calls as a valuable conversion source might do your digital advertising a disservice by excluding conversions and user behavior that is critical to overall marketing performance.

You can use Google Forwarding Numbers to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account

3 Ideas for Your AdWords Account to Implement Today

May 26, 2016

Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google has to offer in your AdWords account.

With a focus on ad extensions, search queries and location targeting, these can universally apply to any and all accounts.

Nail Your First AdWords Campaign: Agency Tips & Tricks

May 5, 2016

Starting your first AdWords campaign can be tricky. You have to learn AdWords’ confusing interface, understand what people are searching for, how to serve your ads to the right people … the list goes on. One small mistake can cost a lot of money, unfortunately. Nobody wants to make expensive mistakes, so we’re here to help you get your first campaign right.

Tackle Ecommerce Strategy with Google Shopping Campaigns

May 2, 2016

Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.

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