Google Analytics

Why AdWords Smart Goals Aren’t So Smart

May 23, 2017

For a while now, all AdWords advertisers have been battling with the usefulness of Smart Goals inside of Google Analytics. Some say it’s a terrible feature to use, while other (granted, it’s a small percentage) endorse it. I’ve had my doubts but wanted to do my own research. What are Smart Goals? Smart Goals is a goal […]

The Value of Google BigQuery and Google Analytics 360

May 17, 2017

The integration between Google Analytics 360 and BigQuery is perhaps the most empowering feature in all of web analytics. (There, I said it!) Its hit-level data and cloud-based infrastructure give BigQuery analysis capabilities not found in other web analytics platforms, including both free tools and paid. BigQuery can be the link between third-party data and […]

Google Analytics 360 Webinar: Unlocking Benefits For Your Entire Organization

May 16, 2017

Google Analytics 360 has changed the way large organizations and data-focused companies are making decisions – combining their website behavioral data with integrated tools to find insights, test and improve user experiences, make instant changes, and drive more traffic to their site. The process of deciding if Google Analytics 360 is right for your organization […]

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