Google Tag Manager

Pitfalls to Avoid with Multiple Google Tag Manager Containers

April 4, 2017

In 2015, Google began to officially support having multiple Google Tag Manager containers on a page. Fast forward nearly two years, and this question is starting to come up more frequently among clients and attendees at our trainings: “Is it OK to have multiple GTM containers on my site?” Although we strongly recommend only implementing […]

10 Reasons to Start Using Google Tag Manager Right Now

March 23, 2017

Google Tag Manager (GTM) is a tag management system that has streamlined the process of creating tags to send user interaction data to Google Analytics (GA). Using GTM will save you time, add scalability to your site implementation, is easy to use, and yet also gives you enough creative space to create complex, customized tags. […]

Migrating Complicated Websites to Google Tag Manager

March 16, 2017

Google Tag Manager makes managing the Google Analytics tags on your website simpler and easier. It’s the single place where all your tags live. It allows you to update, test, and deploy changes at your own pace, and it provides a single, consistent interface for all your Google Analytics Events, along with any other tags […]

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