Search Engine Optimization

Keyword Generation Tools & Tips

September 14, 2015

keyword suggestion tools and screenshots

The keyword research process, whether for paid SEM or SEO, should always start with 3 steps: Understand the mission – What are web goals? What you are selling? What kind of audience do you want to target? Brainstorm – Generate lists of as many relevant potential target keywords as you can. Analyze – Gather data and […]

Google Search Console vs. Google Analytics – Why Clicks Don’t Match Sessions

August 5, 2015

Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]

Super Search Optimization Tips for Publishers & Journalists

July 23, 2015

In the bustling world of news there’s no time to wait. “First-to-print” has in many ways become “First online” in the 21st century.  There’s nothing worse than having a hot take on a breaking lead and getting stuck behind a digital issue. Luckily, there are some tricks for all members of the newsroom to get […]

4 Steps To Tackling Any Search Challenge

July 6, 2015

Search Marketers are no stranger to facing challenges head on. Be it Google penalties, convincing clients of the benefits of content marketing, or trying to make sure a migration goes smoothly, it seems there is no end to the variety of challenges we face on a day to day basis. Unfortunately these distractions can take time […]

Monitor Google Algorithm Changes with These Handy Tools

June 29, 2015

Spring and early summer have been a busy time for changes at Google. Mobilegeddon came and went without destroying online business as we know it. The impact of late May’s “Phantom” update, or Quality Update, is still being sussed out by experts. As an SEO professional I find I warn clients less and less about algorithm […]

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