Search Engine Optimization

Screaming Frog Explained: Overview Tab Definitions

July 27, 2016

Screaming Frog is an endlessly useful tool which can allow you to quickly identify issues your website might be have. While this tool provides you with an immense amount of data, it doesn’t do the best job of explaining what the implications of each item it counts. I found myself repeatedly Googling explanations for some […]

Search Console Reports in Google Analytics

July 6, 2016

Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

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