Have you had situations with PPC or SEO accounts where you’ve got a great new tool or feature to present to the client, but just can’t find a concrete or data-driven way to present the benefits? It can be difficult to accomplish easily. Sure you can Photoshop up your own diagram or chart, but where’s the data that proves it will work? If you have the data, it may be time-prohibitive to turn it into a great visual. That’s why I love Google’s Think Insights website. I’m a case-study fanatic and I love to see how other agencies and clients use the tools we are all so familiar with to create new campaigns and push the boundaries of digital marketing. It inspires me to push for progress. I also know that many of my clients don’t have the time to follow digital marketing trends in the way that I do. Think Insights provides so many cool tools and reports to share with your clients. I’ve found numerous reports and data that I can point a client to and say “This is what we’re trying to do!”. (more…)
Archive for the ‘Search Engine Optimization’ Category
This is not the definitive-complete-ultimate guide to SEO audits. In fact, it’s barely an introduction. This is a 10-minute scratch-the-surface assessment for concerned editors, curious publicists and skeptical designers. It is a number out of 100 that lets stakeholders know where a site stands and, maybe more importantly, its proximity to competitors.
The last point is worth repeating. Your score is relative to competition and industry. I might rather be a small Pittsburgh mom ‘n’ pop with a mediocre score than a cosmetic surgeon with a high one. The latter is in a far more competitive industry.
The best advice is to use this test more than once to provide perspective. Find your number then compare it to competitors. That will determine if 85 is something to celebrate or remorse.
I’ve said it before, but I love me a good free tool. Below is a list of my fifteen favorite freebies for doing SEO. While there’s a ton of tools out there, this article means to highlight the essentials. It’s nice to have a huge arsenal, but it can be more powerful to wield a few powerful weapons expertly.
You’ve probably taken more personality quizzes than you are comfortable to admit, but never one like this. We’ve analyzed qualities of six of the most popular search engines and developed a highly sophisticated quiz to match your personality to a search engine. There’s a lot of science and complicated personality theories involved, but who cares about that! More importantly there are hand-picked GIFs and YouTube videos sprinkled throughout the quiz.
So take your time, watch some videos, and by the end of your self examination and a little soul searching you will know which search engine you are! Will it be Google? Bing? Proceed and find the answer. Please share by clicking the social buttons above. Thanks for taking LunaMetrics’ quiz, and enjoy!
I’ve worked on dozens of WordPress sites over the years across nearly every industry: non-profit, B2B, Tech, & Industrial. More than once I’ve worked with a terrifically designed WP site with great content, a marketing push, and full company buy-in that just wasn’t getting the job done. Each time, it was because their installation was either lacking the proper back-end tools or they were not configured correctly. Do you feel like your team is running around in circles but not getting the results you need?
I couldn’t believe it when I saw the January 7, 2014th Webmaster Tools update,
“data in the search queries feature will no longer be rounded / bucketed.”
At first I thought, why would Google go through all that trouble to obfuscate keyword data in Google Analytics, when they planned on handing all that data back through the search query reports in Webmaster Tools? And of course, they didn’t plan on anything of the sort. The relatively minor update only removes bucketing, and does not address the big issue, that they display only 20% to 25% of search query data. I held out hope that, as it appears in the before and after pictures, the sampling rate had been increased from around 20% to around 35%. But while I’ve noticed small changes in some accounts, it does not appear they’ve made this improvement. (more…)
“Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.”
- Lao Tzu
When I ask clients about their most valued SEO KPI’s, they inevitably come back to two major points: Rankings & Backlinks. It’s no surprise why, as this is what folks have been taught over the past 10 years; that online marketing & SEO is something to game, to hack. A short cut if you will: Beat the system and come up first by doing the right code tweaks. It went something like this: (more…)
It’s no secret that links matter in search marketing. But – just ask RapGenius – link “building” can be dangerous, resulting in devalued links and even hard-hitting penalties that go beyond mere devaluation.
A few months ago, I attended a breakout session on links where a hyper dude named Neil Rodriguez uttered the words “Google will never devalue relationships.” That statement stuck, and it seems relevant as ever.
Often, when we need to build authority on the site of a new client, the first thing I like to do is look at the existing relationships the company has. As Wil Reynolds has said: “You have people in your CHURCH, why are you running past them to go try to convert people on the street?”
There could be relationships right under your nose, with people more than willing to vouch for your brand. So it just makes sense to take these relationships public for the whole Net to see, and, along the way, possibly happen to earn those editorial votes (i.e. Natural Links) Google craves.
Here 8 quick tips on how. (more…)
In a company, more particularly a content publishing company, there exists a gap between the editorial staff and the SEO team. It is the purpose of the editorial staff to create content while the purpose of the SEO team is to get the content seen by as many people as possible. The gap I am speaking of lies between the writing skills of the editorial team and the valuable knowledge of the SEO team. This new, unique guide was created with the intention to fill that gap within your company by providing your editorial staff with a minimal and essential understanding of SEO.
Editors and copywriters are hesitant to spend any of their limited free time on learning about another industry’s best practices. After all, they have spent their lives perfecting their own trade. Instead, internal or external SEO teams spend time doctoring up the articles so that they will rank better for a keyword family that the author did not define himself or herself. The purpose of the article or intent of the author can get lost in that process and the value of the content is diminished. (more…)
This is The 404 Situation.
No wait, this is. You have thousands of product images stored across many different directories on your website. In an effort to keep things more organized you decide to consolidate those images to one directory on your website, leaving you with the task of creating a best match redirect map for the old images to their new directory. The only similarity between the new and old URLs is the product name. Below I’ll show you how to use regular expression and Excel to make a best match redirect map for complex URLs, leaving you more time to GTL.