Search Engine Optimization

Super Search Optimization Tips for Publishers & Journalists

July 23, 2015

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In the bustling world of news there’s no time to wait. “First-to-print” has in many ways become “First online” in the 21st century.  There’s nothing worse than having a hot take on a breaking lead and getting stuck behind a digital issue. Luckily, there are some tricks for all members of the newsroom to get […]

4 Steps To Tackling Any Search Challenge

July 6, 2015

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Search Marketers are no stranger to facing challenges head on. Be it Google penalties, convincing clients of the benefits of content marketing, or trying to make sure a migration goes smoothly, it seems there is no end to the variety of challenges we face on a day to day basis. Unfortunately these distractions can take time […]

Monitor Google Algorithm Changes with These Handy Tools

June 29, 2015

Spring and early summer have been a busy time for changes at Google. Mobilegeddon came and went without destroying online business as we know it. The impact of late May’s “Phantom” update, or Quality Update, is still being sussed out by experts. As an SEO professional I find I warn clients less and less about algorithm […]

My 15 Favorite Free SEO Tools

June 8, 2015

I never get tired of saying it – I love me a good free tool. This article is dedicated to the best – those free SEO tools that I use frequently and give me that warm, fuzzy feeling. It’s nice to have a huge arsenal, but it can be more powerful to wield a few powerful weapons expertly, so I’ve included some […]

Are Celebrities The New Experts in Content Strategy?

May 29, 2015

Sofia Vergara Sofia Vergara is an actress who is well known for her beauty and comedy, but behind that lovable character is a savvy content strategy shark. Her website, sofiavergara.com, is a bilingual publisher that follows a model similar to UpWorthy or ViralNova. Interesting, funny, or potentially viral media is found, then Sofia’s writers draft […]

3 Keys to Auditing or Migrating Any Website

May 27, 2015

Working as a search consultant, I often feel more like a doctor than a marketer. Each interaction generally starts out the same way: make an introduction, ask the client where it hurts, run tests to determine what is really going on, then provide recommendations and support in order fix the problem. While the recommendations are […]

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