Search Engine Optimization

Paid Search & SEO Synergy Reloaded

November 30, 2015


As digital marketing consultants, we field a variety of questions and concerns from clients. Something that frequently pops up is apprehension to using paid search on top of SEO, for fear of “cannibalization.” “Won’t PPC just steal away my organic traffic?” “Why would I pay for an ad on a keyword I rank number one […]

6 Tips for Surviving a Marketing Conference

October 20, 2015

Let’s face it: professional conferences, especially marketing ones, can be draining even if you’re not presenting at them. But after returning from SMX East in NYC not long ago, the East Coast’s largest gathering of search marketing nerds and my first conference, I realized it doesn’t have to be so bad. Here are the tips […]

Keyword Generation Tools & Tips

September 14, 2015

The keyword research process, whether for paid SEM or SEO, should always start with 3 steps: Understand the mission – What are web goals? What you are selling? What kind of audience do you want to target? Brainstorm – Generate lists of as many relevant potential target keywords as you can. Analyze – Gather data and […]

Google Search Console vs. Google Analytics – Why Clicks Don’t Match Sessions

August 5, 2015

Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]

Super Search Optimization Tips for Publishers & Journalists

July 23, 2015

In the bustling world of news there’s no time to wait. “First-to-print” has in many ways become “First online” in the 21st century.  There’s nothing worse than having a hot take on a breaking lead and getting stuck behind a digital issue. Luckily, there are some tricks for all members of the newsroom to get […]

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