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Archive for the ‘Search Engine Optimization’ Category

What is Link Bait?

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Link bait is content on your website that other sites link to because they want to, not because you ask them to.

Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link bait and discuss how proactive content marketing can help your website garner more links. Shall we?

DISCLAIMER: We’ve had this information published on our site for quite some time and it was due for an update. Although this is not a groundbreaking post, its significant impact on the success of your SEO strategy stands. (more…)

2015 Design Predictions TL;DR

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Each year it seems every website comes out with their own list of design trends they expect to see in the coming year. 75% of the articles contain the same bullet points, then the author throws in several opinions that will hopefully spark someone’s need to share the article.

Most articles tend to be checklist articles of elements that designers will be adding to websites this year. Where is the objective strategy articles or honest trends?

Instead, I wanted to distill this trend-mash and use those bullet list items to support some actual trends in 2015. After reading listicles by Designmondo, The Next Web, Hubspot, Site Point, and Creative Bloq I came to the conclusion that the only “trend” is to remove the flash (both technically and figuratively) and focus on the message. (more…)

Visualizing Organic Rankings With Google Maps Engine

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Google Maps Engine is a great way to visualize spreadsheet data. If you have an idea and can link it to some location data, the engine will map it.

Recently Google has been retooling this product to cater more toward small businesses. Companies like Pure Fix Cycles are using Google Maps Engine to visualize distribution locations and which helps their customer service direct customers to the store nearest them with the products they’re seeking,

I’ve used it to overlay organic search rankings over top of the service areas my client deems most valuable. What I ended up with is a color coded map which shows where rankings do not match geographical market value.

This implementation accomplished three things. First, it allowed me to see where my client operates, something that can be hard to visualize when you’re not from their area. Second, it gave me direction as to where we should be focusing our efforts, allowing me to budget our time for the coming months. Third, the additional Google Analytics data included in the map allows for interactive analysis of problem areas.

Here is the setup. (more…)

LunaMetrics Top 10 Blog Posts from 2014

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A new year brings new opportunities, new chances for self-improvement, and inevitably, reflection on the previous year. I’ve pulled out some of our most trafficked and most popular blog posts from the past year and listed them below.

It’s no coincidence that the categories of the posts are reflective of LunaMetrics as a company. There are entries from our main focuses on Google Analytics, Google Tag Manager, and the broad world of Search.

There are simple explanations of complicated topics, new ideas to ponder, and ways to make your life easier. As 2015 gets underway, you can expect more great content from our expert LunaMetricians. (more…)

From Brain To Blog – How to Work with Industry Experts

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The Scenario:

You’re developing web content for an industrial B2B company that has 20+ employees, most of whom are experts in their field. Their premier product is highly technical and in a niche market that is traditionally offline, as are many B2B businesses. Their site and its audience are relatively small, but growing rapidly.

Because this particular industry was so slow to migrate to a digital world, the competition isn’t incredibly high. This means that, hypothetically, keyword-targeted high-quality content rich with expert information could easily rank well.


"Writing Is Hard" Charlie Brown Comic Strip

It sounds simple, but getting a handful of industry veterans to contribute content by writing down the wealth of knowledge in their brains is no field day. The expert’s first question is typically, “What do you want to know?” It’s a valid question. If I worked in the industry for 20+ years and someone asked me to write, I’d likely respond with a similar remark.

So how does one coax information from an expert’s brain? This question becomes more challenging when you are not an expert in the industry yourself. Here are a few of my tried-and-true solutions: (more…)

What Should You Do With Old Content? Part 3 of 3

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PART ONEPART TWOPART THREE

Making the Right Choice – Part 3 of 3

In the two previous parts to this three-part series, we discussed the issues facing us as we evaluate potential outdated content, and we investigated options to handle that content. In part 3, we discuss how to pick the right right options.

Matching Option to Scenario(s)

By now, you should have answers to important questions like, “How much effort is this worth?“, “what are my SEO needs”, and “what are my UX issues”?

You can now use the table below, which shows the impact of your options for handling old content on labor costs, SEO, and UX.

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(more…)

What Should You Do With Old Content? Part 2 of 3

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PART ONEPART TWOPART THREE

Options for Dealing with Old Content

This post is part of series on how to handle old and outdated content. Part 1 focused on your internal resources and the reasons you may want to update old content. Part 2 focuses on the 6 types of potential options you have for how to update old content, and Part 3 will help you make the right decisions.

As you identify problem pages, whether they’re outdated, incorrect, or no longer relevant, you can also start thinking about the best way to fix these pages. (more…)

What Should You Do With Old Content? Part 1 of 3

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PART ONEPART TWOPART THREE
Answer: It depends. But don’t ignore it. 

Don’t ignore your old and potentially outdated content. You don’t yet know if it could be a huge burden or a huge opportunity for your site. Your old pages might also be where the majority of your audience lands; in October 2014, for example, about 2/3rds of traffic to our blog was to articles published prior to 2014.

Many folks take the “set it and forget it” approach to content (and to blogs in particular), spending a ton of time creating it, yet never revisiting it. This is a shame – there are potentially huge returns to investing time in revisiting-and-revising the old stuff. (I can personally attest to said returns, as we’ve seen plenty of success addressing old content for our clients). So do something.

You should carefully consider several options to handling old content. In this series, I’ll lay out those options and suggest a framework for choosing the most appropriate method for dealing with it. Part 1 begins with considerations.

(more…)

Search Lessons From Google’s Eric Schmidt

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Eric Schmidt, executive chairman (and longtime CEO) of Google knows a thing or two about managing a growing business in the 21st century. He also knows a little bit about search.

In promotion of his new book How Google Worksco-written by Jonathan Rosenberg, he released a terrific little slidedeck summarizing the company’s approach to work (Full slidedeck at bottom of post).

Though the book and the slideshow are primarily aimed at the Management audience, these lessons are very relevant to those of us in the search world as well. (more…)

10 Years of Digital Marketing Trends in 10 Graphs

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Each year about this time, digital marketers are bombarded by reviews of industry trends and projections on what’s to come. It’s all 5 Content Marketing Lessons from 2014 and Secret Strategies for SEO Success in 2015.

This is not one of those posts.

Leave your marketing plans in the drawer and forget your keyword research docs. This won’t help you with them. Think of it more like hump day material to take a break from the inbox and reflect on how much our industry has changed over 10 years.

Here are 10 graphs from Google Trends (focused on the US for consistency and accuracy) that illustrate how we have evolved and why we will all have “hacker” or “influencer” in our job title some day. (more…)