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Archive for the ‘Search Engine Optimization’ Category

SEO Tips When Switching Servers

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Any time you make a significant change related to your website, whether that’s content or the underlying architecture, you should check to see if your changes have impacted the SEO best practices you’ve already put into place.

A few weeks ago, a client unexpectedly informed me that they migrated their web server to a different platform. As I scrambled to see if there were any SEO issues (there were), I realized how little was written on this topic, so I began asking questions and taking notes.

Disclaimer: I’m no expert on servers and web hosting.* However, I am one of the world’s most prolific practitioners of freaking out about things that could hurt a site’s search engine rankings.

Below are a few big takeaways regarding how server software can impact SEO and how to ensure your server switch is smooth with SEO. (more…)

2014 Free SEO Training for Pittsburgh Students & Non-Profits

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In 2013, LunaMetrics hosted its first free SEO training, designed for local students and recent graduates and partnering with local non-profit organizations. The event was so successful for all who attended that LunaMetrics will offer the free training again this year, over the weekend of October 18-19.

The students who were chosen to participate in last year’s program left with knowledge of SEO best practices and experience optimizing a website for search engine traffic. These employable skills and experiences could be added to their professional résumés to help kickstart their professional careers in essentially any field.

LaToya Johnson, then a Carlow University MBA student, participated in the 2013 training. She gave this advice, “…I would encourage other students to take advantage; not only will you gain knowledge, great networking opportunities, and a certificate. You may also discover a passion that you didn’t know that you possessed.” (more…)

Technical and Webmaster Guidelines for HTTPS

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Spurred on by the Edward Snowden revelations, Google has begun taking security more seriously. After the revelations came out, Google quickly secured and patched their own weaknesses. Now they are pushing to encrypt all internet activity by incentivizing websites that use SSL certificates by giving them a boost in rankings.

During a Google I/O presentation this year called HTTPS Everywhere, speakers Ilya Grigorik and Pierre Far made it clear that this move is not just about encrypting the data being passed between server to browser, but also to protect users from having the meta data surrounding those requests collected.

Though the meta data collected by visiting a single unencrypted website is benign, when you aggregate that data it can pose serious security risk for the user. Thus by incentivizing HTTPS, Google has begun to eliminate instances on the web where users could be vulnerable to having information unknowingly collected about them.

I will give you the spark notes version of the HTTPS Everywhere presentation, but even that will warrant a TL;DR stamp. My hope is that this outline and the resource links contained within it give you a hub you can use when evaluating and implementing HTTPS on your site. (more…)

20 Google Facts & Stats that Every Marketer Should Know

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No company dictates the online marketing industry and all of our careers like Google. Regardless of whether you use the company’s products, your customers do and that leaves you no choice but to become a Google expert.

This post outlines 20 things that every marketer should know about Google. Some are huge (and somewhat unimaginable) dollar figures. Others are market share percentages. The one thing they all have in common: you need to know them.

If we missed any important facts, please let us know in the comments. (more…)

MozCon 2014 Recap: What I Learned

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A holistic industry transformation was the tone at MozCon this year and Erica McGillivray and team did a fantastic job getting speakers that supported this theme. Those chosen for the conference are experts in their fields, pushing conventional wisdom and challenging us with new ways to tackle old problems. Each spoke on different topics, but to the same point.

MozCon started with a presentation from our fearless SEO leader, the Wizard of Moz himself, Rand Fishkin. Rand started off the conference by reflecting on the past year in search and framing his vision for the future. He highlighted 5 big trends from the past year.

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6 SEO Myths The Pros Are A Little Tired Of Debunking

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You know what’s been grinding my gears lately? No matter how long I’ve been in the search field, or what happens out there in the industry, some myths continue to persist. Wishful thinking? Lack of education? I say both.

Let’s clear up some common misconceptions with the help of some industry experts from Google+. If you’re an average web user, Google+ probably doesn’t have a place in your life. However, I’ve found it to be a thriving locale for search industry discussion! Add one of these experts to your circles and join the conversation today.
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11 People to Watch at MozCon 2014

MozCon 2014MozCon is a three day marketing conference put on by Moz.com. The conference brings together next-level speakers to talk about everything from SEO to brand development to analytics. This year Erica McGillivray and team will bring 29 speakers to the Emerald City to give their expert opinions on the future of marketing. It is a jam packed three days, so I have outlined eleven of the people I am most excited to see along with some of their own reasons you should watch them.

When: July 14-16, 2014
Where: Seattle,Washington

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5 Intriguing Thoughts from SMX Advanced 2014

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The SEO sessions at SMX Advanced 2014 were filled with great wisdom and advice from several of the industry’s most authoritative thought leaders. After attending two full days of back-to-back sessions, the multitude of topics discussed in-depth can make it challenging to distinguish the key takeaways.

I reviewed my notes and live tweets and found a few quotes that stuck with me following the conference. Here were the most intriguing thoughts at SMX Advanced 2014: (more…)

How to Cure the Fear of Specialization in SEO

It was not long ago that link building specialists were the most lethal hired gun in SEO. As demand soared, Twitter bios classified their owners as Digital Partnership Builders, Online Authority Publicists and (cringe) Link Building Gurus.

But SEO is not always kind to specialists. The era of link building (blue) specialists is perhaps fading, visible in search volume report from Google Trends, as content marketing (red) becomes the skill du jour.

link building v. content marketing specialty trends

Is that the blessing and curse of any specialist? If so, a boom and bust career is not the relationship that most professionals would like in this industry. (more…)

Top 5 Must-See SEO Sessions at SMX Advanced Seattle

In a couple of weeks, I will be attending the 2014 SMX Advanced conference in Seattle, WA. This is my first search marketing conference, and I couldn’t be more excited to be locked in a room with a bunch of SEO and PPC nerds (like me) from June 10-12. I’ve reviewed this year’s agenda more times than I’m willing to admit. (more…)