Archive for the ‘Search Engine Optimization’ Category
No company dictates the online marketing industry and all of our careers like Google. Regardless of whether you use the company’s products, your customers do and that leaves you no choice but to become a Google expert.
This post outlines 20 things that every marketer should know about Google. Some are huge (and somewhat unimaginable) dollar figures. Others are market share percentages. The one thing they all have in common: you need to know them.
If we missed any important facts, please let us know in the comments. (more…)
A holistic industry transformation was the tone at MozCon this year and Erica McGillivray and team did a fantastic job getting speakers that supported this theme. Those chosen for the conference are experts in their fields, pushing conventional wisdom and challenging us with new ways to tackle old problems. Each spoke on different topics, but to the same point.
MozCon started with a presentation from our fearless SEO leader, the Wizard of Moz himself, Rand Fishkin. Rand started off the conference by reflecting on the past year in search and framing his vision for the future. He highlighted 5 big trends from the past year.
You know what’s been grinding my gears lately? No matter how long I’ve been in the search field, or what happens out there in the industry, some myths continue to persist. Wishful thinking? Lack of education? I say both.
Let’s clear up some common misconceptions with the help of some industry experts from Google+. If you’re an average web user, Google+ probably doesn’t have a place in your life. However, I’ve found it to be a thriving locale for search industry discussion! Add one of these experts to your circles and join the conversation today.
MozCon is a three day marketing conference put on by Moz.com. The conference brings together next-level speakers to talk about everything from SEO to brand development to analytics. This year Erica McGillivray and team will bring 29 speakers to the Emerald City to give their expert opinions on the future of marketing. It is a jam packed three days, so I have outlined eleven of the people I am most excited to see along with some of their own reasons you should watch them.
When: July 14-16, 2014
The SEO sessions at SMX Advanced 2014 were filled with great wisdom and advice from several of the industry’s most authoritative thought leaders. After attending two full days of back-to-back sessions, the multitude of topics discussed in-depth can make it challenging to distinguish the key takeaways.
I reviewed my notes and live tweets and found a few quotes that stuck with me following the conference. Here were the most intriguing thoughts at SMX Advanced 2014: (more…)
It was not long ago that link building specialists were the most lethal hired gun in SEO. As demand soared, Twitter bios classified their owners as Digital Partnership Builders, Online Authority Publicists and (cringe) Link Building Gurus.
But SEO is not always kind to specialists. The era of link building (blue) specialists is perhaps fading, visible in search volume report from Google Trends, as content marketing (red) becomes the skill du jour.
Is that the blessing and curse of any specialist? If so, a boom and bust career is not the relationship that most professionals would like in this industry. (more…)
In a couple of weeks, I will be attending the 2014 SMX Advanced conference in Seattle, WA. This is my first search marketing conference, and I couldn’t be more excited to be locked in a room with a bunch of SEO and PPC nerds (like me) from June 10-12. I’ve reviewed this year’s agenda more times than I’m willing to admit. (more…)
We here at LunaMetrics are born from data and to data we return time and time again to uncover insights and craft strategy. But staring at large sets of data is a mind numbing process, one I personally hate. So when I began performing health checks for large websites I immediately starting thinking about how I could eliminate as much work as possible. Using some Excel magic, many Mr. Excel videos, and data pulled from Screaming Frog I created a simple copy & paste workbook that counts, totals, and visualizes all the data Screaming Frog gives you.
Shout out to Dan Sharp of Screaming Frog for his great feedback on this workbook. Keep an eye out for Screaming Frogs new version being released in the next couple weeks. The big addition? Data visualization. Can’t wait for that!
Note: The article contains updates to previous articles “3 Ways to Use Google Webmaster Tools for SEO” and “3 More SEO Tricks in Google Webmaster Tools,” both of which have been redirected to this article.
Google Webmaster Tools ― which I shall henceforth egregiously call “GWT” (apologies in advance) ― is a sweet suite of Google SEO tools that provides data and configuration control for your site in Google. If you’re doing any SEO and you don’t find value in GWT, you either use a paid tool that uses GWT data or you have a great opportunity to expand your toolkit.
There’s a ton you can do with GWT, but it can take a while to learn how to get great return on the time you spend with it. To that end, I’ve tried my best to assemble a meaty, practical collection of key insights on the reports I’ve found most useful (including lots of coverage on the Search Queries feature). (more…)
NTEN hosts a nonprofit conference each year for tech-savvy leaders in the .org sector. This year they flocked to Washington, D.C. to discuss, among many other topics, SEO for nonprofits.
The chief complaint about SEO was information overload. There are too many blog posts, algorithm updates and 180-degree changes in direction for a nonprofit marketer to digest and use for their organization.
SEOs are likely not known for their brevity. So, here it is: a list of nonprofit SEO resources that promises (or, at least, will try its hardest) not to overwhelm. (more…)