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Archive for the ‘Search Engine Optimization’ Category

MozCon 2014 Recap: What I Learned

Moz-Con

A holistic industry transformation was the tone at MozCon this year and Erica McGillivray and team did a fantastic job getting speakers that supported this theme. Those chosen for the conference are experts in their fields, pushing conventional wisdom and challenging us with new ways to tackle old problems. Each spoke on different topics, but to the same point.

MozCon started with a presentation from our fearless SEO leader, the Wizard of Moz himself, Rand Fishkin. Rand started off the conference by reflecting on the past year in search and framing his vision for the future. He highlighted 5 big trends from the past year.

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6 SEO Myths The Pros Are A Little Tired Of Debunking

Grinds-My-SEO-Gears

You know what’s been grinding my gears lately? No matter how long I’ve been in the search field, or what happens out there in the industry, some myths continue to persist. Wishful thinking? Lack of education? I say both.

Let’s clear up some common misconceptions with the help of some industry experts from Google+. If you’re an average web user, Google+ probably doesn’t have a place in your life. However, I’ve found it to be a thriving locale for search industry discussion! Add one of these experts to your circles and join the conversation today.
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11 People to Watch at MozCon 2014

MozCon 2014MozCon is a three day marketing conference put on by Moz.com. The conference brings together next-level speakers to talk about everything from SEO to brand development to analytics. This year Erica McGillivray and team will bring 29 speakers to the Emerald City to give their expert opinions on the future of marketing. It is a jam packed three days, so I have outlined eleven of the people I am most excited to see along with some of their own reasons you should watch them.

When: July 14-16, 2014
Where: Seattle,Washington

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5 Intriguing Thoughts from SMX Advanced 2014

seattle great wheel

The SEO sessions at SMX Advanced 2014 were filled with great wisdom and advice from several of the industry’s most authoritative thought leaders. After attending two full days of back-to-back sessions, the multitude of topics discussed in-depth can make it challenging to distinguish the key takeaways.

I reviewed my notes and live tweets and found a few quotes that stuck with me following the conference. Here were the most intriguing thoughts at SMX Advanced 2014: (more…)

How to Cure the Fear of Specialization in SEO

It was not long ago that link building specialists were the most lethal hired gun in SEO. As demand soared, Twitter bios classified their owners as Digital Partnership Builders, Online Authority Publicists and (cringe) Link Building Gurus.

But SEO is not always kind to specialists. The era of link building (blue) specialists is perhaps fading, visible in search volume report from Google Trends, as content marketing (red) becomes the skill du jour.

link building v. content marketing specialty trends

Is that the blessing and curse of any specialist? If so, a boom and bust career is not the relationship that most professionals would like in this industry. (more…)

Top 5 Must-See SEO Sessions at SMX Advanced Seattle

In a couple of weeks, I will be attending the 2014 SMX Advanced conference in Seattle, WA. This is my first search marketing conference, and I couldn’t be more excited to be locked in a room with a bunch of SEO and PPC nerds (like me) from June 10-12. I’ve reviewed this year’s agenda more times than I’m willing to admit. (more…)

Free Excel Workbook for Analyzing Screaming Frog Data

We here at LunaMetrics are born from data and to data we return time and time again to uncover insights and craft strategy. But staring at large sets of data is a mind numbing process, one I personally hate. So when I began performing health checks for large websites I immediately starting thinking about how I could eliminate as much work as possible. Using some Excel magic, many Mr. Excel videos, and data pulled from Screaming Frog I created a simple copy & paste workbook that counts, totals, and visualizes all the data Screaming Frog gives you.

Shout out to Dan Sharp of Screaming Frog for his great feedback on this workbook. Keep an eye out for Screaming Frogs new version being released in the next couple weeks. The big addition? Data visualization. Can’t wait for that!

Free Excel Screaming Frog Analysis Spreadsheet

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How to Use Google Webmaster Tools for SEO

Note: The article contains updates to previous articles “3 Ways to Use Google Webmaster Tools for SEO” and “3 More SEO Tricks in Google Webmaster Tools,” both of which have been redirected to this article. 

Google Webmaster Tools ― which I shall henceforth egregiously call “GWT” (apologies in advance) ― is a sweet suite of Google SEO tools that provides data and configuration control for your site in Google. If you’re doing any SEO and you don’t find value in GWT, you either use a paid tool that uses GWT data or you have a great opportunity to expand your toolkit.

There’s a ton you can do with GWT, but it can take a while to learn how to get great return on the time you spend with it. To that end, I’ve tried my best to assemble a meaty, practical collection of key insights on the reports I’ve found most useful (including lots of coverage on the Search Queries feature). (more…)

Essential Nonprofit SEO Resources for Every NGO Marketer

SEO does not need to be overwhelming for nonprofits

NTEN hosts a nonprofit conference each year for tech-savvy leaders in the .org sector. This year they flocked to Washington, D.C. to discuss, among many other topics, SEO for nonprofits.

The chief complaint about SEO was information overload. There are too many blog posts, algorithm updates and 180-degree changes in direction for a nonprofit marketer to digest and use for their organization.

SEOs are likely not known for their brevity. So, here it is: a list of nonprofit SEO resources that promises (or, at least, will try its hardest) not to overwhelm. (more…)

Getting Your SEO Priorities Straight with the Keyword Equation

billions and billions of web pages

There are a lot of web pages out there competing for the #1 rank for a lot of keywords. Good SEO is all about picking your battles. You have limited resources, and seemingly unlimited competition, so you need to decide where best to target your SEO efforts and then go hard.

That’s why we use a system called The Keyword Equation to determine a keyword’s value relative to another with a figure called the Keyword Value Index.

(Yes, there’s math involved. No, it won’t hurt you.)

Keyword Value simplified equation

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