Search Engine Optimization Archives | LunaMetrics

Search Engine Optimization

Search Console Reports in Google Analytics

July 6, 2016

search-console-reports-ga

Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

Managing Multiple Locations on Google My Business

April 7, 2016

The value of Google My Business is the same no matter the number of locations: place your verified business address, hours and information in mobile and desktop searches for users looking for services like yours near their location. Listing a single business is easy, but more than ten is complex.

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