Search Engine Optimization

Testing the Mighty Mobilegeddon

April 30, 2015

testing-mobilegeddon-recap

SEO-pocalypse. Mobilegeddon. Last week’s algorithm update from Google, announced back in February, has been called many things. Did it live up to the hype? This week-by-week comparison helps us begin to answer that question.

What is Link Bait?

March 26, 2015

blog-link-bait

Link bait is content on your website that other sites link to because they want to, not because you ask them to. Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link […]

2015 Design Predictions TL;DR

March 2, 2015

Each year it seems every website comes out with their own list of design trends they expect to see in the coming year. 75% of the articles contain the same bullet points, then the author throws in several opinions that will hopefully spark someone’s need to share the article. Most articles tend to be checklist […]

Visualizing Organic Rankings With Google Maps Engine

January 27, 2015

Google Maps Engine is a great way to visualize spreadsheet data. If you have an idea and can link it to some location data, the engine will map it. Recently Google has been retooling this product to cater more toward small businesses. Companies like Pure Fix Cycles are using Google Maps Engine to visualize distribution […]

From Brain To Blog – How to Work with Industry Experts

December 18, 2014

The Scenario: You’re developing web content for an industrial B2B company that has 20+ employees, most of whom are experts in their field. Their premier product is highly technical and in a niche market that is traditionally offline, as are many B2B businesses. Their site and its audience are relatively small, but growing rapidly. Because this […]

What Should You Do With Old Content? Part 1 of 3

December 2, 2014

PART ONEPART TWOPART THREE Answer: It depends. But don’t ignore it.  Don’t ignore your old and potentially outdated content. You don’t yet know if it could be a huge burden or a huge opportunity for your site. Your old pages might also be where the majority of your audience lands; in October 2014, for example, […]

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