Search Engine Optimization

What Should You Do With Old Content? Part 1 of 3

December 2, 2014


PART ONEPART TWOPART THREE Answer: It depends. But don’t ignore it.  Don’t ignore your old and potentially outdated content. You don’t yet know if it could be a huge burden or a huge opportunity for your site. Your old pages might also be where the majority of your audience lands; in October 2014, for example, […]

Search Lessons From Google's Eric Schmidt

December 1, 2014

Eric Schmidt, executive chairman (and longtime CEO) of Google knows a thing or two about managing a growing business in the 21st century. He also knows a little bit about search. In promotion of his new book How Google Works, co-written by Jonathan Rosenberg, he released a terrific little slidedeck summarizing the company’s approach to work (Full slidedeck […]

10 Years of Digital Marketing Trends in 10 Graphs

November 5, 2014

Each year about this time, digital marketers are bombarded by reviews of industry trends and projections on what’s to come. It’s all 5 Content Marketing Lessons from 2014 and Secret Strategies for SEO Success in 2015. This is not one of those posts. Leave your marketing plans in the drawer and forget your keyword research […]

The ABCs of Content – 26 Ways to Always Be Creating

October 22, 2014

In the lexicon of modern marketing, “content marketing” has become a rather popular phrase to bandy about. And it seems like everyone wants to sell you their foolproof recipe for success. Today, I’m playing that game. My ridiculous line of buzzword-edition Marketing Magnetic Poetry is, “High ROI content marketing is a product of efficiency, synergy, and multi-tasking.” […]

The SMX East Panels You Shouldn't Miss

September 25, 2014

  I’ve got my pass for SMX East 2014 and I’m ready to go to one of the biggest Search Marketing conferences in the country. After scouring the agenda, I thought I’d share my top must-see panels with you, as well as give you this Twitter cheat sheet of key moderators to follow:

SEO Tips When Switching Servers

September 16, 2014

Any time you make a significant change related to your website, whether that’s content or the underlying architecture, you should check to see if your changes have impacted the SEO best practices you’ve already put into place. A few weeks ago, a client unexpectedly informed me that they migrated their web server to a different […]

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