Search Engine Optimization Archives | Page 2 of 20 | LunaMetrics

Search Engine Optimization

Use Reviews to Improve Your Rankings, Sales and Branding

January 11, 2016

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Business reviews aren’t just a reflection of your products and customer service. They also influence your search rankings, sales and branding. Local SERP Rankings A study by BrightLocal revealed that 85% of consumers read online reviews and 79% trust them as much as getting a personal recommendation from a friend or family member. It sounds […]

Tried and True: Our Website Migration Checklist

December 17, 2015

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Migrating website content is quite possibly the most challenging thing someone in charge of SEO can do. It requires good planning, clear communication, and the right people. If you don’t have all of those things working together, you’re going to feel like you’re a cat herder, not a SEO consultant. I have overseen the migration […]

Paid Search & SEO Synergy Reloaded

November 30, 2015

As digital marketing consultants, we field a variety of questions and concerns from clients. Something that frequently pops up is apprehension to using paid search on top of SEO, for fear of “cannibalization.” “Won’t PPC just steal away my organic traffic?” “Why would I pay for an ad on a keyword I rank number one […]

6 Tips for Surviving a Marketing Conference

October 20, 2015

Let’s face it: professional conferences, especially marketing ones, can be draining even if you’re not presenting at them. But after returning from SMX East in NYC not long ago, the East Coast’s largest gathering of search marketing nerds and my first conference, I realized it doesn’t have to be so bad. Here are the tips […]

Keyword Generation Tools & Tips

September 14, 2015

The keyword research process, whether for paid SEM or SEO, should always start with 3 steps: Understand the mission – What are web goals? What you are selling? What kind of audience do you want to target? Brainstorm – Generate lists of as many relevant potential target keywords as you can. Analyze – Gather data and […]

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