Search Engine Optimization

My 15 Favorite Free SEO Tools

June 8, 2015


I never get tired of saying it – I love me a good free tool. This article is dedicated to the best – those free SEO tools that I use frequently and give me that warm, fuzzy feeling. It’s nice to have a huge arsenal, but it can be more powerful to wield a few powerful weapons expertly, so I’ve included some […]

Are Celebrities The New Experts in Content Strategy?

May 29, 2015


Sofia Vergara Sofia Vergara is an actress who is well known for her beauty and comedy, but behind that lovable character is a savvy content strategy shark. Her website,, is a bilingual publisher that follows a model similar to UpWorthy or ViralNova. Interesting, funny, or potentially viral media is found, then Sofia’s writers draft […]

3 Keys to Auditing or Migrating Any Website

May 27, 2015

Working as a search consultant, I often feel more like a doctor than a marketer. Each interaction generally starts out the same way: make an introduction, ask the client where it hurts, run tests to determine what is really going on, then provide recommendations and support in order fix the problem. While the recommendations are […]

Ex Machina and the Future of Search

May 26, 2015

I’m a little bit obsessed with Artificial Intelligence lately. From Elon Musk calling it “More dangerous than nukes” to Scarlett Johansson embodying an operating system, AI has been the hot topic of our recent time. Enter Ex Machina; a clever film about robot Ava, a Silicon Valley genius, and the average Joe selected to issue a Turing Test to the […]

Search Marketing Strategies from Game of Thrones

May 4, 2015

Lannister, Baratheon, Stark, Tyrell, they’re all just spokes on a wheel. This one’s on top and that one’s on top and on and on it spins, crushing those on the ground. We’re not going to stop the wheel. I’m going to break the wheel. Daenerys Targaryen SPOILER ALERT: If you haven’t watched the first four […]

Testing the Mighty Mobilegeddon

April 30, 2015

SEO-pocalypse. Mobilegeddon. Last week’s algorithm update from Google, announced back in February, has been called many things. Did it live up to the hype? This week-by-week comparison helps us begin to answer that question.

What is Link Bait?

March 26, 2015

Link bait is content on your website that other sites link to because they want to, not because you ask them to. Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link […]

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