Search Engine Optimization

Managing Multiple Locations on Google My Business

April 7, 2016


The value of Google My Business is the same no matter the number of locations: place your verified business address, hours and information in mobile and desktop searches for users looking for services like yours near their location. Listing a single business is easy, but more than ten is complex.

How to Reach a More Targeted Audience with Vertical Search

February 17, 2016

Google has dominated the search market for years, but that doesn’t mean you should put all of your eggs into their basket. People prefer a customized experience. We no longer have three TV channels that contain a little bit of everything. No… We have networks dedicated to cooking, survival skills, crime and any other topic […]

2016 Free SEO Training for Pittsburgh Students & Nonprofits

February 4, 2016

It’s back! We’re happy to announce that on the weekend of March 19-20, 2016, LunaMetrics will be hosting its third free search engine optimization (SEO) workshop for local college students and recent graduates of all backgrounds, partnering with Pittsburgh nonprofits. What Is It? If you’re a current student or recent graduate, or a representative of a local […]

SX – The Initiative Missing from Your 2016 SEO Plan

January 25, 2016

It’s that time of year. We’ve just budgeted, strategized, and been in a dozen meetings to establish strategy & KPIs for the new calendar year. Here’s how some past Search strategies may have looked: 1999 – Buy links, win internet. 2005 – Stop buying links, start trying to trick Google with link wheels. Try that new […]

Use Reviews to Improve Your Rankings, Sales and Branding

January 11, 2016

Business reviews aren’t just a reflection of your products and customer service. They also influence your search rankings, sales and branding. Local SERP Rankings A study by BrightLocal revealed that 85% of consumers read online reviews and 79% trust them as much as getting a personal recommendation from a friend or family member. It sounds […]

Tried and True: Our Website Migration Checklist

December 17, 2015

Migrating website content is quite possibly the most challenging thing someone in charge of SEO can do. It requires good planning, clear communication, and the right people. If you don’t have all of those things working together, you’re going to feel like you’re a cat herder, not a SEO consultant. I have overseen the migration […]

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