Social Media

Best Practices to Avoid Dark Social

December 8, 2014


The rise in unattributed, or ‘direct’, traffic is a growing problem in the web analytics world and social media may be a big part of the problem. Dark social was a term first used by The Atlantic to describe social visits to their site that were misattributed. Even though these users theoretically came from social […]

Reminder: Include Macro Goals in Your Social Strategy

November 12, 2014


The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant […]

Resources, On Resources, On Design Resources

February 25, 2014

Hmm…I wonder what this post is about. You don’t spend endless hours online without coming across some great websites that the average person wouldn’t find. I have folders and folders of these sites and thought offloading some of them into a blog post would be useful for some. The following resources focus on design: free […]

The Big Squeeze

November 5, 2013

The time has finally come; social media sites are cashing in on their hard-earned users. That’s right, folks; let no pageview go un-monetized. Let’s see how our favorite social media sites are making a buck.

How Often Should I Post on Facebook or Twitter?

August 19, 2013

The most frequently asked question at our social media seminars is always “How often should I post on Facebook or Twitter?” or its close cousin “When should I post on Facebook or Twitter?” This is not a new concept; there are literally thousands of pages trying to answer the exact same question. If you’ll forgive […]

How to Use Hootsuite Stream Operators for Social Media Monitoring

June 3, 2013

My favorite social media monitoring and management solution by far and away is Hootsuite. It offers crazy good functionality, a ton of additional features, and support for what I consider the three most relevant and important social networks; Facebook, Twitter, and Google+. After hosting more than a few talks, trainings, and panels, I’ve found that […]

5 Social Media Metrics Every Social Media Manager Needs to Know

May 20, 2013

Social media management has come a long way in the past few years. Whereas once it was relegated to the emphemeral domain of ‘social media’ guru-hood, we now have concrete strategies and metrics we can draw on in order to develop and measure real business success from social media marketing. Here are five metrics that […]

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