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Archive for the ‘Social Media’ Category

Best Practices to Avoid Dark Social


The rise in unattributed, or ‘direct’, traffic is a growing problem in the web analytics world and social media may be a big part of the problem.

Dark social was a term first used by The Atlantic to describe social visits to their site that were misattributed. Even though these users theoretically came from social media platforms, they were grouped in with ‘direct’ traffic.

When a link is opened from inside a mobile app or from some web applications, it can be difficult to determine how the user got to the site. The main social media giants Facebook and Twitter have taken some steps to help this problem, but social traffic is a long way from being 100% accurate. (more…)

Reminder: Include Macro Goals in Your Social Strategy


The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant to all marketers. (more…)

Resources, On Resources, On Design Resources

Hmm…I wonder what this post is about.

You don’t spend endless hours online without coming across some great websites that the average person wouldn’t find. I have folders and folders of these sites and thought offloading some of them into a blog post would be useful for some. The following resources focus on design: free stock image sites, free vector graphic sites, color generates, pattern generators, and a couple great free font and data visualization websites.

4 Lessons I Learned From a 500,000 Pageview Blog Post

Just over a year ago, I created a monster. You might have seen it lurking around a newsfeed or social network near you – it’s our Ultimate Complete Social Media Sizing Cheat Sheet. I found myself constantly using ‘Inspect Element’ when creating images for social sharing or profiles, and the thought struck me that it might be useful to have all of those dimensions in one place. The rest of the cheat sheet’s origin story might surprise you. I’ll explain a little more about it’s exigency along with three lessons that I learned from the final product. (more…)

The Big Squeeze

The time has finally come; social media sites are cashing in on their hard-earned users. That’s right, folks; let no pageview go un-monetized. Let’s see how our favorite social media sites are making a buck. (more…)

Bulk Campaign URL Builder for Google Analytics Campaign Parameters

This tool can tag a bulk list of URLs with Google Analytics campaign parameters. Just enter in your campaign parameters, paste in your links (carriage or comma separated, both work), and press ‘Submit’. (more…)

How Often Should I Post on Facebook or Twitter?

Graph of point of optimization
The most frequently asked question at our social media seminars is always “How often should I post on Facebook or Twitter?” or its close cousin “When should I post on Facebook or Twitter?” This is not a new concept; there are literally thousands of pages trying to answer the exact same question. If you’ll forgive the hubris, I’m here to tell you that they’ve all got it wrong, and I’ve developed the correct solution. So what IS the final, ultimate, complete answer? (more…)

How to Use Hootsuite Stream Operators for Social Media Monitoring


My favorite social media monitoring and management solution by far and away is Hootsuite. It offers crazy good functionality, a ton of additional features, and support for what I consider the three most relevant and important social networks; Facebook, Twitter, and Google+. After hosting more than a few talks, trainings, and panels, I’ve found that I’m definitely not alone in my preference, either.

However, I’ve always felt the search operators available inside monitoring streams were a hugely underutilized feature. If you think you’re familiar with these, I’d ask you to suspend your disbelief for a moment and believe that there’s some functionality you’re missing. Let me start by telling you a little more about what stream search operators are.

Stream search operators

These are, essentially, rules that you can apply to your streams in order to filter them. In order to create a search stream, click the Add Stream button in the top left section of the Hootsuite dashboard. Then, select the Search tab from the dropdown.


5 Social Media Metrics Every Social Media Manager Needs to Know

Social media management has come a long way in the past few years. Whereas once it was relegated to the emphemeral domain of ‘social media’ guru-hood, we now have concrete strategies and metrics we can draw on in order to develop and measure real business success from social media marketing. Here are five metrics that I use for reporting that every social media manager should be familiar with.

1. Assisted Conversions

What it is:
Assisted Conversions show the overall impact of marketing channels by comparing conversions that came directly from a channel to conversions that came indirectly from that channel.
Why it’s important: (more…)

3 Easy Steps to Reach Facebook Users with Video Ads Right Now

It’s safe to say that Facebook.com and YouTube.com are the #2 and #3 most visited websites on the world wide web (behind only Google.com).  No big secret there.  It’s also pretty safe to assume that you or someone you know has shared a YouTube video on their Facebook Wall.  Also not a life-changing revelation.  What might surprise to you is that you can actually target viewers of these Facebook-hosted YouTube videos using a Google AdWords advertising product. That’s right; read it twice.

“How is this possible?” you might ask.  “Aren’t Facebook and Google mortal enemies?” you might ask.  Well ya, but with Google AdWords for video and some keen investigation you are able to leverage these two super-massive audiences in conjunction with one another.  You get the best of both worlds by effectively serving your advertising message alongside compelling YouTube content within the world’s most popular forum, Facebook. (more…)