Data Science

Enhanced Goal Tracking with Google BigQuery

May 30, 2017

enhanced-ecommerce-with-BigQuery

The Google Analytics interface provides many ways of analyzing your goal conversions, including goal set tabs, funnel visualizations, and goal flow reports. The Analytics 360 Suite also provides custom funnels that allow you to create retroactive funnels based on advanced criteria. However, the BigQuery integration with Google Analytics allows users to deal with even more […]

The Value of Google BigQuery and Google Analytics 360

May 17, 2017

value-of-bq-and-ga-360

The integration between Google Analytics 360 and BigQuery is perhaps the most empowering feature in all of web analytics. (There, I said it!) Its hit-level data and cloud-based infrastructure give BigQuery analysis capabilities not found in other web analytics platforms, including both free tools and paid. BigQuery can be the link between third-party data and […]

Case Study: Audience Modeling with Google Analytics 360 and Google Cloud Platform

March 1, 2017

Google recently published a case study with LunaMetrics and PBS where we used Google Analytics 360, BigQuery, and Google Cloud Datalab to perform a clustering analysis on website audiences. The case study is worth checking out, but here’s a quick summary. PBS.org is a digital content hub with supporting information and streaming video for PBS […]

Subset Your Google Analytics Data with R

August 17, 2016

R is a relatively easy language to use when performing statistical and graphical analyses on data. However, after choosing your dataset, you may still need to subset it. Luckily, R’s built-in functionality can be especially helpful in getting the sections of data you need. Since Becky gave us a great introduction to querying Google Analytics […]

Google Apps Script: An Unsung Hero

August 10, 2016

Google Apps Script is a service provided by Google that allows small bits of JavaScript that can interact with other Google Services and other services that provide a web-based API. The Apps Script can be triggered based on web requests, Google Forms, Google Sheets, Google Docs, or, most interestingly, a timer. The time-based triggers are […]

Highlights from ICML 2016

July 5, 2016

I just got back from the International Conference on Machine Learning (ICML) in New York City. For five days, machine learning researchers and practitioners presented and discussed the latest trends and cutting edge algorithms in the field. I was really excited to use my yearly professional development opportunity to attend this conference. At LunaMetrics, we […]

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