Paid Search

New AdWords Features: How To Stay Up To Date

August 9, 2017

Paid Search, and Google AdWords in particular, moves fast. Just when you think your account build is complete now that Customer Match lists and Dynamic Search Ads have been added, you open Twitter and find a new feature you didn’t even know about yet! Keeping up to speed on changes is a big part of the […]

Pinterest Targeting Tips For Promoted Pins

July 11, 2017

pinterest-promoted-pins

About a year ago, our Digital Marketing team was sitting at lunch talking about whether one of our clients, who offered a medical service geared toward women, would be a good fit to advertise on Pinterest. Everyone was apprehensive, except me. Hello, my name is Megan and I am a Pinterest addict. I spend several […]

Get Free Advertising For Your Nonprofit with Google Grants

June 1, 2017

free-advertising-google-grants

For the majority of nonprofits, having a significant advertising or marketing budget is not possible. Therefore, these organizations that give back to the community, the world and/or the greater good need to take full advantage of all and every opportunity that comes their way. Well nonprofits, you may be in luck! With Google Ad Grants, […]

Why AdWords Smart Goals Aren’t So Smart

May 23, 2017

For a while now, all AdWords advertisers have been battling with the usefulness of Smart Goals inside of Google Analytics. Some say it’s a terrible feature to use, while other (granted, it’s a small percentage) endorse it. I’ve had my doubts but wanted to do my own research. What are Smart Goals? Smart Goals is a goal […]

Eliminate Display Advertising Waste: #NoRandos

May 9, 2017

Display advertising is truly controversial these days. This DigiDay piece from 2016 sheds light on some of the industry’s trying times. Shadiness abounds. If you run a business, someone has called you on the phone and offered you a run-of-site banner ad for a huge flat rate. There’s a better way though! Google’s Display Network […]

7 AdWords Metrics You Should Be Using

April 27, 2017

Many of the best features in AdWords are tucked away in places most people wouldn’t think to look. This includes several cool metrics which can give us more insight when we’re reporting on our performance. In order to change our columns, we first have to navigate to: Campaigns >> Columns >> Modify columns. From here, we […]

Negative Keyword Ideas from AdWords Search Term Report

April 25, 2017

Using a carefully constructed negative keyword list can have a positive impact on your AdWords account, and today’s post is going help you brainstorm about new keywords to include in your negative keyword strategy. If you aren’t using negative keywords currently, you definitely should. For one, it helps you control your spend. You are narrowing down which […]

Google AdWords Search Term Report Action Items

April 20, 2017

Analyzing reports in AdWords can take up a lot of your precious time. The Search Term Report can save you time and also help you optimize your AdWords accounts. This report has helped me begin to improve ad performance on many accounts. While it can give you a large amount of data, analyzing this report […]

Google AdWords Campaign Setup Checklist

March 14, 2017

Google AdWords can be difficult to grasp at first. There’s so much to learn and remember that it can take a year or so before you can set up a campaign without forgetting something. The last thing you want is to review the campaign three days after you launched it to find out that you […]

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