Paid Search

Get Free Advertising For Your Nonprofit with Google Grants

June 1, 2017

free-advertising-google-grants

For the majority of nonprofits, having a significant advertising or marketing budget is not possible. Therefore, these organizations that give back to the community, the world and/or the greater good need to take full advantage of all and every opportunity that comes their way. Well nonprofits, you may be in luck! With Google Ad Grants, […]

Why AdWords Smart Goals Aren’t So Smart

May 23, 2017

why-aw-smart-goals-aren't-so-smart

For a while now, all AdWords advertisers have been battling with the usefulness of Smart Goals inside of Google Analytics. Some say it’s a terrible feature to use, while other (granted, it’s a small percentage) endorse it. I’ve had my doubts but wanted to do my own research. What are Smart Goals? Smart Goals is a goal […]

Eliminate Display Advertising Waste: #NoRandos

May 9, 2017

eliminate-display-ad-waste

Display advertising is truly controversial these days. This DigiDay piece from 2016 sheds light on some of the industry’s trying times. Shadiness abounds. If you run a business, someone has called you on the phone and offered you a run-of-site banner ad for a huge flat rate. There’s a better way though! Google’s Display Network […]

7 AdWords Metrics You Should Be Using

April 27, 2017

Many of the best features in AdWords are tucked away in places most people wouldn’t think to look. This includes several cool metrics which can give us more insight when we’re reporting on our performance. In order to change our columns, we first have to navigate to: Campaigns >> Columns >> Modify columns. From here, we […]

Negative Keyword Ideas from AdWords Search Term Report

April 25, 2017

Using a carefully constructed negative keyword list can have a positive impact on your AdWords account, and today’s post is going help you brainstorm about new keywords to include in your negative keyword strategy. If you aren’t using negative keywords currently, you definitely should. For one, it helps you control your spend. You are narrowing down which […]

Google AdWords Search Term Report Action Items

April 20, 2017

Analyzing reports in AdWords can take up a lot of your precious time. The Search Term Report can save you time and also help you optimize your AdWords accounts. This report has helped me begin to improve ad performance on many accounts. While it can give you a large amount of data, analyzing this report […]

Google AdWords Campaign Setup Checklist

March 14, 2017

Google AdWords can be difficult to grasp at first. There’s so much to learn and remember that it can take a year or so before you can set up a campaign without forgetting something. The last thing you want is to review the campaign three days after you launched it to find out that you […]

My 2017 Wish List for Google AdWords

March 7, 2017

I work in Google AdWords a lot. In fact, the majority of my day is spent in AdWords, whether I am managing a client’s account, building new campaigns, doing keyword research, analyzing performance, setting up tests… and I could go on. While Google does a great job of supplying us with many useful tools, reports […]

Encrypting Emails for Google AdWords Customer Match

February 28, 2017

Google Adwords’ Customer Match feature is an incredible tool in the Search Marketer’s arsenal. The ability to create audiences directly from first-party data in the form of email list uploads allows marketers to directly target existing customers and uploaded sales prospects with AdWords Search, YouTube & Gmail Ads. There’s no cost to try it out […]

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