Archive for the ‘Trainings’ Category

Kick Off 2015 with a LunaMetrics Training

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As we look towards the end of this year and the beginning of 2015, consider how a training in Google Analytics, Google AdWords, or Google Tag Manager may help your career! Choose from seven different cities in the first quarter, ranging from Boston to San Francisco, with stops in Chicago and Denver along the way.

With trainings in cities around the country, we hope you can find a location that is easy to travel to and fun to explore!

Whether you’re just starting out in a new field or looking to get a deeper understandable of the tools you’re currently using, we have a class for you.

Learn how to better collect and analyze your data with our Google Analytics series, futureproof your website with the flexible Google Tag Manager, or drive qualified traffic to your site through paid search with our Google AdWords trainings.

Choose an option below to learn more about the specific topics we cover and decide which trainings would be right for you!

Google Analytics Google AdWords Google Tag Manager

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2014 Free SEO Training for Pittsburgh Students & Non-Profits

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In 2013, LunaMetrics hosted its first free SEO training, designed for local students and recent graduates and partnering with local non-profit organizations. The event was so successful for all who attended that LunaMetrics will offer the free training again this year, over the weekend of October 18-19.

The students who were chosen to participate in last year’s program left with knowledge of SEO best practices and experience optimizing a website for search engine traffic. These employable skills and experiences could be added to their professional résumés to help kickstart their professional careers in essentially any field.

LaToya Johnson, then a Carlow University MBA student, participated in the 2013 training. She gave this advice, “…I would encourage other students to take advantage; not only will you gain knowledge, great networking opportunities, and a certificate. You may also discover a passion that you didn’t know that you possessed.” (more…)

The 5 Most Asked PPC Questions at a LunaMetrics AdWords Training

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While Google AdWords is a terrific platform for getting your advertising message in front of the right audience, it can take years to master. That’s why we offer our Google AdWords Training courses. The sessions are a terrific opportunity to get your questions answered and learn everything you need to know to maximize your ad spend and generate revenue for your business.

It doesn’t matter if you are brand new to pay-per-click advertising or a seasoned pro, you will learn about strategies and settings to help you maximize your account. Every training is unique as attendees work in different industries and have different business models. We really try to speak to specific examples in attendees’ accounts and industries.

Fortunately, our trainers have years of experience managing AdWords accounts for a wide variety of business types and actively work on accounts in addition to providing training, so you can be sure the recommendations you receive are time-tested.

However, some questions come up during each training session, and rightly so, as PPC advertising isn’t cut and dry. As I look forward to my next training (2 weeks away in Los Angeles!) I thought it might be helpful to review some common questions. (more…)

Introducing Google Tag Manager Training

gtm-trainingLearn about Google Tag Manager, get your hands dirty, and get your questions answered… in less than a day. We are proud to introduce a brand new training course: Google Tag Manager – Basics & Beyond! This is a hands-on, intensive workshop, debuting in New York City for Internet Week on Thursday, May 22nd, at SUNY Global Center in Manhattan.

This workshop will be significantly different than our other trainings. It will be more interactive: LunaMetrics will provide a live demo sandbox, where attendees will practice setting up Google Analytics events to track button clicks, form submits, and other JavaScript interactions, all through Google Tag Manager. It will be more collaborative: a limited number of seats ensures that each attendee will be able to sit with our qualified trainers and talk through their specific questions relating to their own implementations. And it will be more intensive: the course will run for a half day, and it will be packed with both technical and strategic components, providing real-world implementation techniques you can enact on your own website right away.
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