Want to know the ROI of your email marketing? What about the performance of your print ads? Are your posts to Facebook leading to conversions on your site?
Tagging your marketing campaigns is essential to get these actionable insights from Google Analytics. But you might have more than one person responsible for all of your marketing initiatives (imagine that!). You might have teams of marketers and content writers who all dip their hands in the the campaign cookie jar from time to time. That’s great! If you’ve gotten to the point where your non-web analyst peers are tagging their URLs with campaign parameters, you’ve already overcome the biggest hurdle. Now, if only you could get them all to use the same naming conventions… (more…)