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Google Search Console vs. Google Analytics – Why Clicks Don’t Match Sessions

August 5, 2015

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Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]

2014 Web Design Trends: All Simple Everything

January 30, 2014

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Focused Design “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” –Antoine de Saint-Exupery Keep it simple stupid. Moderation is the key to a good life and good 2014 UX. Flat design is about removing all the unnecessary flare and […]

Opt Out of Shared Endorsements in 4 Clicks

October 23, 2013

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Perhaps you’ve seen the blue bar above when visiting Google recently. It’s there to inform you that Google is changing its terms of service on November 11th. I love TOS updates! Hear that? It’s sarcasm.

Google Analytics Campaign Tagging Tool

March 21, 2013

Want to know the ROI of your email marketing? What about the performance of your print ads? Are your posts to Facebook leading to conversions on your site? Tagging your marketing campaigns is essential to get these actionable insights from Google Analytics. But you might have more than one person responsible for all of your […]

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