September 28, 2016
Back in March Google announced the Google Analytics 360 Suite. Part of that announcement was the release of Google’s new A/B testing platform Optimize 360. For the past six months Optimize 360 has only been available as a private beta to Google Analytics 360 customers, but now they have opened that beta to the public, […]
June 27, 2016
Ah the ubiquitous interruption CTA. Even grandma, the same person who willingly (or maybe unknowingly) clicks on those “promoted post” links, hates them. But the truth is they’re effective. We recently ran a popup test on our blog with the goal of improving the number of blog subscriptions. The test was 240% more effective at […]
May 18, 2016
You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.
April 29, 2016
If you already have reliable Google Analytics data, do you really need to run tests? The answer is yes – if you want reliable data for optimization.
April 6, 2016
User experience has become more and more important in our digitally focused world. And an optimal user experience means a customer-oriented experience. Here are some things to know right now if you’re trying to enhance your website visitors’ experiences.
March 31, 2016
The key to making test taking as painless as possible is proper preparation. Since most of the people reading this blog have taken the GA IQ, I’m just going to highlight the main differences between the GA IQ and the Optimizely Platform Certification.
October 14, 2015
“Optimized” should scare you. The verb, to optimize, is innocuous, but the extra character on the end that puts it in past tense causes problems. It signifies finality and completion. It implies that a task can be crossed off the list, which is often not possible or at least not recommended. “My AdWords account is […]
July 10, 2014
A fellow LunaMetrician recently returned from SMX Advanced and said it was refreshing to hear how much user experience (UX) and conversion rate optimization (CRO) were included in the SEO conversation this year. The days of simply ranking for a high-volume keyword or getting visitors to the site have been eclipsed by metrics that more […]
May 27, 2014
Note: This article contains updates to the previous article “Statistical Significance Script for Google Analytics”, which has been redirected to this article. See the changelog for details. In March I wrote a script for the statistical evaluation of time-frame comparisons in Google Analytics. The idea seemed well received, but who wants to have to hit […]
February 14, 2014
The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other Google properties around the web, especially after the interface changes in Google AdWords and Tag Manager. One thing that was not […]