Usability Archives | LunaMetrics

Usability

How to Fire an Optimizely Experiment on a User’s First Page

June 27, 2016

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Ah the ubiquitous interruption CTA. Even grandma, the same person who willingly (or maybe unknowingly) clicks on those “promoted post” links, hates them. But the truth is they’re effective. We recently ran a popup test on our blog with the goal of improving the number of blog subscriptions. The test was 240% more effective at […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

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You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

Quick Tips on Improving User Experience

April 6, 2016

User experience has become more and more important in our digitally focused world. And an optimal user experience means a customer-oriented experience. Here are some things to know right now if you’re trying to enhance your website visitors’ experiences.

The Most Dangerous Word for Digital Marketers

October 14, 2015

“Optimized” should scare you. The verb, to optimize, is innocuous, but the extra character on the end that puts it in past tense causes problems. It signifies finality and completion. It implies that a task can be crossed off the list, which is often not possible or at least not recommended. “My AdWords account is […]

7-Minute User Experience (UX) Audit for Landing Pages

July 10, 2014

A fellow LunaMetrician recently returned from SMX Advanced and said it was refreshing to hear how much user experience (UX) and conversion rate optimization (CRO) were included in the SEO conversation this year. The days of simply ranking for a high-volume keyword or getting visitors to the site have been eclipsed by metrics that more […]

Google Analytics Accordion Navigation Chrome Extension

February 14, 2014

The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other Google properties around the web, especially after the interface changes in Google AdWords and Tag Manager. One thing that was not […]

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