Analytics

Using YouTube Analytics to Optimize Videos

August 18, 2015

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When people think of search engines they always think of the big ones: Google, Bing and Yahoo! But there is one that is oftentimes overlooked. That website is YouTube, which is the second largest search engine on the Internet with over 3 billion searches per month according to Mushroom Networks infographic. YouTube makes it easy […]

User-ID: Measuring Real Users Instead of Devices

August 13, 2015

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When Universal Analytics was released by Google, it marked a fundamental shift in the way we analyze our data – by truly enabling us to focus on users instead of visits. A key aspect of this shift to a user-oriented perspective on data is the ability to track cross-device behavior for individuals. Real individuals – […]

Improve Your Time on Site Metrics with Google Tag Manager

August 12, 2015

Clock image representing time on Site Metrics

Engaged Minutes as a metric has increased in prominence particularly with content publishers of late. It’s not the be all end all, but understanding not just how many pages people visit, but how long they spend on those pages is important. Luckily Google Tag Manager makes it really easy to get a clearer idea of […]

How to Report Custom Dimensions in Google Analytics

August 10, 2015

By now, reporting with custom dimensions is second nature for many of you. But for those who are new to Google Analytics, or who recently upgraded to Universal Analytics, we thought it was time to update our original post on how to access custom dimensions. Read on for three ways to build reports with custom […]

Google Search Console vs. Google Analytics – Why Clicks Don’t Match Sessions

August 5, 2015

Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]

Basic Reporting Automation with Google Analytics

July 29, 2015

I am not a data scientist. I don’t even like statistics. That puts me in the extreme minority at LunaMetrics, a company comprised of people who ruined grade points in undergraduate statistics by setting test curves beyond the reach of their mere mortal peers. That’s why I like Google Analytics. I don’t need to understand […]

Quick Tips for Google Analytics Enhanced Ecommerce

July 20, 2015

For ecommerce and retail websites, reporting on revenue, product information and sales is essential to benchmark how the site is performing. If you’re not using the Enhanced Ecommerce features for Google Analytics yet, check out our FAQ! Or, if you’re in the implementation phase, there is a great way to test using Data Layer Forensics by Dorcas […]

Safely Migrating To Google Tag Manager

July 16, 2015

This is a guide for technically-proficient users who are looking to safely migrate from on-page Google Analytics code to Google Tag Manager. You should be comfortable with JavaScript, web applications, and web servers. Google Tag Manager offers an elegant solution for quickly adding marketing-specific tracking without cluttering up source code or backlogs. The process isn’t […]

8 Best Practices for Starting Your A/B Testing

July 8, 2015

I’m often asked by companies who are looking to start up with A/B testing what best practices they should be aware of. My answers vary by time of day, week, season, and I try and give different answers to gauge the response to my advice. So far my human experimentation has proven the following: 1. […]

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