Upcoming LunaMetrics Seminars
Chicago, Mar 9-13 New York City, Mar 23-27 Boston, Apr 6-10 Los Angeles, Apr 13-16

Archive for the ‘Analytics’ Category

Site Search in Google Analytics – With or Without Query Parameters

blog-tracking-sitesearch

Google Analytics comes with a lot of features “out-of-the-box”, but one of the reports that you will need to configure is the site search report. If you haven’t used this feature yet and you have a search box on your site, keep reading!

The site search reports provide data on what type of content people are looking for on your site. Having site search data is like reading the minds of a subset of your audience. You can easily see what they’re looking for, the words and terminology they are using and how quickly they found what they were looking for (or if they did at all).

For most websites, you can set up the site search reports entirely within Google Analytics, without needing to modify anything on your website. (more…)

5 Reasons Your Clients Need The Google Analytics App

blog-ga-app

Google Analytics Logo for Mobile AppAfter 5 long happy years with my iPhone 4, I finally upgraded to an iPhone 6 last month. Getting my old phone to send a text message was hard enough, so I didn’t even bother to download the Google Analytics (GA) app when it was released in 2014.

Well, it’s a new year with a new device and I’ve finally downloaded the mind-blowing GA app.

The mobile app has only had 1.3 million lifetime downloads at the time of writing, despite the fact that there are over 10 million websites using Google Analytics. To put that into perspective, Candy Crush Saga has 97 million downloads, according to xyo.net.

I’m out to roundup all the stragglers who haven’t downloaded the free app yet, and to get their clients using it too! (more…)

Extending the Functionality of Google Tag Manager Variables

blog-gtm-variable2

When you create a Custom JavaScript Variable, Google Tag Manager forces you to use an interesting pattern:


    function() {
      return ... // return something
    }
  

In your Variable, you can add whatever JavaScript you wish, but you must return something. Typically this is a string or number, or sometimes an array or object.

However, Custom JS Variables can return anything, even functions, and you can pass arguments into those functions to get different results. (more…)

Using the New Cohort Analysis in Google Analytics

blog-cohort-analysis-ga

The cohort was the basic tactical unit of Roman Legions following the reforms of Gaius Marius in 107 BC. Initially a Roman legion consisted of ten cohorts, each consisting of 480 men. Today we use the term cohort to distinguish between groups of consumers to help us make them spend more money on things they probably don’t need.

Progress? I guess I’d rather live in a world where we try and get people to spend more money on shoes, than die violently by taking a spear to my chest while fighting Carthaginians; but it’s close.

And now Google Analytics has a fancy new Cohort Analysis Report that lets us analyze the death rates from the Second Punic War… Er… no… it helps us analyze the consumer/shoe thing. (more…)

How to Roll-Up your Data in Google Analytics

blog-rollup-reporting

One of the best Google Analytics updates last year (way back in 2014) was the Roll-up Reporting feature. Roll-up reporting may sound like it’s only about taking all of your sites and adding the metrics, but it should completely change the way you think of enterprise reporting in Google Analytics.

The main features of these properties include executive dashboards for all sites and apps, de-duplicating users, and only counting as 1/2 of a hit. Roll-up reports and features are currently exclusive to Google Analytics Premium properties, however there’s a way to mimic the aggregate metrics in the standard version, which I’ll mention later in this post.

But before we get into the excitement of Roll-up properties, it’s useful to take a step back. In fact, we’re going to take a big step back- before signing into Google Analytics and even before installing the tracking code. (more…)

Outgrowing Your Goals in Google Analytics

blog-outgrowing-goals

Old Goals

In the beginning, you launched your business’s website complete with Google Analytics (GA) tracking code. You wanted to do everything right, so you followed best practices and spontaneously created a few goals in GA.

A soccer player celebrating a goalAt the time, life was simple and you were thrilled if someone viewed a product detail page on your site. So thrilled in fact that you called it a GOALLLL!

Times were different then, and so was your website. Let’s jump ahead 5 years. Now you’re getting 5 or 10 times more traffic per month, hypothetically. Your goals in GA, however, haven’t changed since day one.

Are you still measuring the success of your website effectively? (more…)

Making Google Tag Manager Work Together with On-Page Tracking

blog-onpage-tracking

Transitioning to Google Tag Manager, but still have a lot of hard-coded tracking on your website? Many of our clients find themselves in this very situation.

Or you may have the opposite problem, where you’ve been tracking pageviews through code on your site, and now you want to add PDF tracking through GTM.

With the robust and customizable applications of GTM, it is clear why so many companies make the switch; but if your website already contains a large amount of hard-coded tracking, such as event tracking or custom dimensions/variables, recreating those new tags in GTM might take some time – leaving your website in a limbo of utilizing both GTM and on-page scripts.

This is okay, and for many, a necessary step in the process of completely transitioning to GTM. It is crucial, however, to understand the impact and functionality of GTM tracker names in order to continue to receive quality data during this period. (more…)

Google Analytics Data Import: 17 Ways to Revolutionize Your Reports

blog-data-import

Have you ever looked at the available dimensions and metrics in your Google Analytics reports and wished you could make up your own? You may have data about products, content, or users that isn’t part of any tracked session, which could bring new insight to your reporting and analysis of those sessions.

With Google Analytics Data Import, you can unify your online and offline data and revolutionize your reports.

(more…)

How To Fix Common Google Analytics Notifications

blog-notifications

Google Analytics constantly checks your data to search for common configuration problems. When it finds something wrong, a notification appears inside the UI that looks like this:

alert-example

At first, these notifications can be unsettling or feel a bit vague. Here is a quick guide to a few of the common notifications in the interface along with how to troubleshoot them.
(more…)

LunaMetrics Top 10 Blog Posts from 2014

blog-top-ten-blogs

A new year brings new opportunities, new chances for self-improvement, and inevitably, reflection on the previous year. I’ve pulled out some of our most trafficked and most popular blog posts from the past year and listed them below.

It’s no coincidence that the categories of the posts are reflective of LunaMetrics as a company. There are entries from our main focuses on Google Analytics, Google Tag Manager, and the broad world of Search.

There are simple explanations of complicated topics, new ideas to ponder, and ways to make your life easier. As 2015 gets underway, you can expect more great content from our expert LunaMetricians. (more…)