Eventbrite & Google Analytics: Setting Up Cross Domain Tracking

October 20, 2016


Eventbrite recent rolled out the ability to do true cross domain tracking with Google Analytics. What is cross domain tracking? Read more about it here. All caught up? Okay, let’s get started. In order to do cross domain tracking with your Eventbrite events, you’ll need to decorate any links that point at Eventbrite with a […]

Getting Started with Firebase Analytics for Apps

October 18, 2016

Getting Started With Firebase Analytics for Mobile Apps

Firebase Analytics is an analytics tool specifically designed for apps. It is part of the larger Firebase SDK, a mobile development platform that helps you use Google services when building iOS and Android apps. There are a variety of other tools built into the Firebase SDK, but for our purposes we are only focused on […]

Instant Articles Analytics Integration

October 4, 2016


Instant Introduction Facebook launched Instant Articles at their F8 conference this year. Instant Articles allow a stripped-down version of your content designed by you to be shown when Facebook users click on your content within Facebook. The concept, to increase page load speed for the end-user, is similar to Google’s AMP, and similarly requires ads […]

Using Fields to Set in Google Tag Manager

September 27, 2016

The tag templates in Google Tag Manager are great, but sometimes you just need a little more customization. Maybe you want to have more control over your users’ cookies or you might need to send a virtual pageview. Or maybe you just want to set up cross-domain tracking. In all of these cases, a standard […]

The Google Analytics 7: APIs to Explore and Inspire

September 15, 2016

An API (application program interface) is a set of instructions that you give a program to get what you want. It’s like getting a secret phrasebook to communicate with the program- the instructions matter because saying ‘Open the Door’ may not do anything but saying ‘Open Sesame’ will lead you to your next objective. For […]

Ways to Test Your Ecommerce Analytics Setup

September 8, 2016

Like any computer system, website analytics shouldn’t be trusted until it has been verified. Many parts of a Google Analytics implementation are easy to verify: Nobody really minds if you go to their website and click around random pages, looking for pageviews and link tracking. Testing form submission tracking can be labor-intensive if they have […]

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