Analytics

Developing a Data Studio Reporting Strategy

April 6, 2017

If you read our blog regularly, you’ve heard about Google Data Studio, a great new product from Google that’s designed for data visualization and reporting collaboration/sharing. If you haven’t already created a few reports, make sure to check out Jon’s excellent overview of the tool and its features before you get started. Similar to other […]

New From Google: Google Analytics 360 Sweets

April 1, 2017

In a surprise announcement on Saturday, April 1st, the Google Analytics team introduced the latest addition to their products, a new offering called Google Analytics 360 Sweets. Highlighted as Google-branded micro-moments, these flavor-rich morsels can be enjoyed while using your nearest devices to find a store, buy a product or look for answers to all […]

A Plea for Using Google Analytics Goals

March 29, 2017

Go beyond basic reporting of users, sessions, and pageviews in Google Analytics and start using Goals to tie online activity to your important business objectives. Many underuse the features of Google Analytics and fail to take the next steps necessary after implementation to customize the tool to your particular company. Goals are the some of […]

10 Reasons to Start Using Google Tag Manager Right Now

March 23, 2017

Google Tag Manager (GTM) is a tag management system that has streamlined the process of creating tags to send user interaction data to Google Analytics (GA). Using GTM will save you time, add scalability to your site implementation, is easy to use, and yet also gives you enough creative space to create complex, customized tags. […]

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