Analytics

Introducing New Workshops for Google Optimize and Google Data Studio

December 20, 2016

As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]

Using Google Analytics with Non-Ecommerce Websites

December 15, 2016

During our Google Analytics trainings, attendees often ask us to provide recommendations for objectives and metrics that they should focus on for measurement. With so much data available in Google Analytics and (frequently) limited resources to devote to analysis, what is most important? How can we make our data useful and actionable for everyone? For […]

Getting Started with Google Optimize

December 2, 2016

A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]

Understanding Scope in Google Analytics Reporting

November 30, 2016

Google Analytics makes it easy to collect and report on data, often without understanding the underlying organization of that data. Often, complicated questions or seemingly odd behavior can be explained by understanding the model that Google Analytics to collect and store data. Let’s start at the beginning: Data collected in Google Analytics can fall into […]

Using Charles Proxy to Inspect and Debug Google Analytics

November 17, 2016

While it may be inglorious, debugging is an important part of web analytics. In order to use data, you need to be able to trust it. The ultimate source of truth for a Google Analytics implementation is being able to see the hits coming out of the web page, and seeing what values are being […]

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