Analytics

Identifying and Filtering Internal Traffic from Google Analytics

April 27, 2015

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Filtering out employee traffic remains one of the biggest challenges our clients and training attendees face. Unfortunately, there isn’t just one solution to capture everyone, but we can hopefully catch as much as we can. There have been many blog posts and articles written about the best ways to identify employees, this blog post will […]

Putting the “Universal” in Analytics: Best Practices

April 7, 2015

Google Analytics’ newest generation, Universal Analytics, is so-named because it goes beyond just the web, opening up new possibilities to bring together measurements across customer interactions in many environments. The overall drive is toward a more holistic and complete view of our audience, whether it’s by rolling up data across sites, seeing behavior across devices […]

Eliminating Dumb Ghost Referral Traffic in Google Analytics

March 19, 2015

Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics.

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