Analytics

Data Connectors and Data Sources in Data Studio

February 23, 2017

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When we talk about Google’s Data Studio, data connectors, data sources and data sets, that’s a whole lot of ‘data’ to be throwing around and it can cause some confusion. Since these are the fundamental and only ways to get information into your reports, short of copy-and-pasting (please don’t do this), it’s worth having a solid […]

Find Internal Links with Campaign Parameters with Screaming Frog

February 10, 2017

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Campaign tracking is a great way to keep track of how much traffic you are sending to your website from external sources (Facebook posts, referral sites, etc.). With Campaign tracking, we append a few query parameters to URLs that point to our website. Those parameters tell Google Analytics information about where that link was posted. […]

Google Announces Free, Unlimited Data Studio Reports

February 2, 2017

We’re about to drop some big, real, news that will affect every person reading this blog (assuming you’ve used Google Analytics at some point). If you can’t tell, I’m pretty excited… Data Studio is Free-er! You may have been following our Data Studio posts, announcements, and report templates. You’ve hopefully been trying it out and loving the […]

Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes

January 26, 2017

50% of the top million websites use Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automation service? Need to add an AdWords conversion tag? So many actions marketers take require additional tracking code to be placed […]

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