Analytics Archives | LunaMetrics

Analytics

How to Report Items in Multiple Categories in Google Analytics

May 25, 2016

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Google Analytics has many built-in ways to report on categories, unless you have individual items that each belong to multiple categories. Have you wondered what’s the best way to report on scenarios like articles belonging to multiple topics or have multiple authors or events (user actions) related to more than one category, If so, this blog post is for you!

Google Analytics Users: Two Calculations

May 23, 2016

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“Users” is easily one of the most frequently used metrics in Google Analytics. We love it because it gives us information that spans multiple sessions. However, the Users metric in your Audience Overview will often differ from your actual User count.

Noteworthy Features of Firebase Analytics

May 19, 2016

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The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error […]

Self-Joins, Windowing, and User Defined Functions in BigQuery

May 12, 2016

Google’s BigQuery offers unprecedented access to Google Analytics data for Google Analytics 360 (Premium) customers. With great data comes great challenges, especially when you start attempting complicated calculations beyond the traditional metrics in Google Analytics. There are many ways to write queries in Google’s BigQuery, each has its strengths and weakness. Some of the basics of writing queries were covered in a previous post, but now we’re going to look at three different approaches to writing complex queries.

Integrating AngularJS and Google Tag Manager

May 4, 2016

If you’ve added Google Tag Manager and Google Analytics to an Angular app, you were in for a surprise. After deploying your code, you may have popped open the Real Time Reports and saw… nothing.

Well, not nothing, but not a whole lot of anything. Where are the page paths? Hell, where are the pageviews? You dove into the Google Analytics and came back disappointed. Finally, you hit the search results – someone, somewhere had to know what to do.

Google Analytics Shortcuts and Tips to Save Time

April 27, 2016

When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put – spend less time pulling the reports and more time using the reports!

Scroll Tracking in Google Analytics: Why & How to Implement

April 25, 2016

Let’s start with a simple question – Are people reading the content on your site? You might think, “Well, that’s silly! Obviously people are reading my content! It’s amazing content!” Of course it is … but how do you really know people are reading it? Are they reading the entire article or only the first paragraph or two?

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