May 25, 2016
Google Analytics has many built-in ways to report on categories, unless you have individual items that each belong to multiple categories. Have you wondered what’s the best way to report on scenarios like articles belonging to multiple topics or have multiple authors or events (user actions) related to more than one category, If so, this blog post is for you!
May 23, 2016
“Users” is easily one of the most frequently used metrics in Google Analytics. We love it because it gives us information that spans multiple sessions. However, the Users metric in your Audience Overview will often differ from your actual User count.
May 19, 2016
The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error […]
May 16, 2016
Google Tag Manager drastically reduces the difficulty of adding tags to websites with its straightforward interface and built-in debug mode. The ability to test out tags on a live site before publishing is a priceless tool for streamlined deployment of advertising pixels, analytics tracking code and more. With the latest release of the Environments feature […]
May 12, 2016
Google’s BigQuery offers unprecedented access to Google Analytics data for Google Analytics 360 (Premium) customers. With great data comes great challenges, especially when you start attempting complicated calculations beyond the traditional metrics in Google Analytics. There are many ways to write queries in Google’s BigQuery, each has its strengths and weakness. Some of the basics of writing queries were covered in a previous post, but now we’re going to look at three different approaches to writing complex queries.
May 11, 2016
As a marketer, the United States is a pretty grand ol’ place to be. This is where Google was born and bred, and we have freedom with the data we can access and use to better target potential customers.
However, this is not the only place where we do business, nor do our views on internet data apply worldwide.
May 4, 2016
If you’ve added Google Tag Manager and Google Analytics to an Angular app, you were in for a surprise. After deploying your code, you may have popped open the Real Time Reports and saw… nothing.
Well, not nothing, but not a whole lot of anything. Where are the page paths? Hell, where are the pageviews? You dove into the Google Analytics and came back disappointed. Finally, you hit the search results – someone, somewhere had to know what to do.
April 29, 2016
If you already have reliable Google Analytics data, do you really need to run tests? The answer is yes – if you want reliable data for optimization.
April 27, 2016
When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put – spend less time pulling the reports and more time using the reports!
April 25, 2016
Let’s start with a simple question – Are people reading the content on your site? You might think, “Well, that’s silly! Obviously people are reading my content! It’s amazing content!” Of course it is … but how do you really know people are reading it? Are they reading the entire article or only the first paragraph or two?