Analytics Archives | LunaMetrics

Analytics

Using Fields to Set in Google Tag Manager

September 27, 2016

There is a field and there is a (sun) set. Get it?

The tag templates in Google Tag Manager are great, but sometimes you just need a little more customization. Maybe you want to have more control over your users’ cookies or you might need to send a virtual pageview. Or maybe you just want to set up cross-domain tracking. In all of these cases, a standard […]

The Google Analytics 7: APIs to Explore and Inspire

September 15, 2016

An API (application program interface) is a set of instructions that you give a program to get what you want. It’s like getting a secret phrasebook to communicate with the program- the instructions matter because saying ‘Open the Door’ may not do anything but saying ‘Open Sesame’ will lead you to your next objective. For […]

Ways to Test Your Ecommerce Analytics Setup

September 8, 2016

Like any computer system, website analytics shouldn’t be trusted until it has been verified. Many parts of a Google Analytics implementation are easy to verify: Nobody really minds if you go to their website and click around random pages, looking for pageviews and link tracking. Testing form submission tracking can be labor-intensive if they have […]

Track Angular Exceptions Automagically In Google Analytics

September 1, 2016

We use AngularJS at LunaMetrics as part of the stack for our internal toolset. One of the things we wanted to do early on was track exceptions thrown in the application with Google Analytics, something I’ve always advocated for. The project I contribute to, Angulartics, DOES support error tracking, but it’s up to you to […]

Free Data Studio Template for Your Google Analytics Data

August 25, 2016

If you haven’t tried Data Studio with your Google Analytics data yet, get ready to be blown away! We love Data Studio, the new tool from Google that allows you to visualize data from different sources and easily share interactive reports with your colleagues. With 5 free reports for everyone*, it’s easy to start playing […]

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

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