Google Analytics 360

Google Analytics 360 Webinar: Unlocking Benefits For Your Entire Organization

May 16, 2017

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Google Analytics 360 has changed the way large organizations and data-focused companies are making decisions – combining their website behavioral data with integrated tools to find insights, test and improve user experiences, make instant changes, and drive more traffic to their site. The process of deciding if Google Analytics 360 is right for your organization […]

Using Google BigQuery Data in Your Data Studio Reports

May 15, 2017

Among its many benefits, Google Data Studio easily connects with Google BigQuery, giving you the ability build custom, shareable reports with your BigQuery data. Google Analytics 360 users that have set up the automatic BigQuery export will rejoice, but this benefit is not just limited to GA360 customers. Anyone with any data set in BigQuery […]

Integrating Google Analytics 360 with DoubleClick Campaign Manager

May 2, 2017

Google Analytics 360 customers that use DoubleClick Campaign Manager (DCM) can take advantage of a native integration and link the two products together, bringing DCM data directly into your Google Analytics reports. Access your View-Through and Click-Through metrics within your Acquisition reporting and gain better insight into how your DCM traffic compares with other traffic […]

New From Google: Google Analytics 360 Sweets

April 1, 2017

In a surprise announcement on Saturday, April 1st, the Google Analytics team introduced the latest addition to their products, a new offering called Google Analytics 360 Sweets. Highlighted as Google-branded micro-moments, these flavor-rich morsels can be enjoyed while using your nearest devices to find a store, buy a product or look for answers to all […]

Case Study: Audience Modeling with Google Analytics 360 and Google Cloud Platform

March 1, 2017

Google recently published a case study with LunaMetrics and PBS where we used Google Analytics 360, BigQuery, and Google Cloud Datalab to perform a clustering analysis on website audiences. The case study is worth checking out, but here’s a quick summary. PBS.org is a digital content hub with supporting information and streaming video for PBS […]

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