Google Analytics 360

Connect Google Analytics Data To Your Tools via BigQuery

July 26, 2017

One of the huge advantages of Google Analytics 360 is the connect that pipes Google Analytics data directly into Google BigQuery. If you are a GA360 customer and you current create reports outside of the Google Analytics interface, in some other platform or tool, consider pulling data out of Google BigQuery rather than using the […]

Using Google Analytics and Google Tag Manager with Content Security Policy

July 20, 2017

Content Security Policies are extremely helpful when configured properly, but may need to be updated to properly allow Google Analytics and Google Tag Manager to function as expected. If your website is already using Content Security Policy, this blog post will explain how to modify your policy to allow Google Analytics and Google Tag Manager. […]

Enhanced Goal Tracking with Google BigQuery

May 30, 2017

The Google Analytics interface provides many ways of analyzing your goal conversions, including goal set tabs, funnel visualizations, and goal flow reports. The Analytics 360 Suite also provides custom funnels that allow you to create retroactive funnels based on advanced criteria. However, the BigQuery integration with Google Analytics allows users to deal with even more […]

The Value of Google BigQuery and Google Analytics 360

May 17, 2017

The integration between Google Analytics 360 and BigQuery is perhaps the most empowering feature in all of web analytics. (There, I said it!) Its hit-level data and cloud-based infrastructure give BigQuery analysis capabilities not found in other web analytics platforms, including both free tools and paid. BigQuery can be the link between third-party data and […]

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