Google Analytics Premium

Visualize Any Data With Free Google Data Studio

July 25, 2016

As Google Analytics has evolved over the years, new features have been introduced to help visualize the immense amount of data collected about websites’ users, their behavior on a website, and how they found the website. Custom reports and dashboards have made it easy to add simple chart elements with tables of data to help […]

Self-Joins, Windowing, and User Defined Functions in BigQuery

May 12, 2016

Google’s BigQuery offers unprecedented access to Google Analytics data for Google Analytics 360 (Premium) customers. With great data comes great challenges, especially when you start attempting complicated calculations beyond the traditional metrics in Google Analytics. There are many ways to write queries in Google’s BigQuery, each has its strengths and weakness. Some of the basics of writing queries were covered in a previous post, but now we’re going to look at three different approaches to writing complex queries.

What’s Premium About Google Analytics Custom Funnels

February 10, 2016

As web analysts and marketers know, analyzing and understanding user behavior is so much more than reporting on overall users and pageviews. There are tools in the Google Analytics interface to help understand behavior like the Navigation Summary and Entrance Paths, but both are limited in terms of the scope of steps and stages. Even […]

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