Google Analytics

Unsampled Reporting with Google Analytics Premium

October 8, 2015

Google Analytics Premium Unsampled Blog

Google Analytics Premium has many exciting features: Roll-up reporting, for reporting across multiple domains with a few clicks Data-driven attribution, for statistical insight into important marketing channels Custom Funnels, for cross-session funnel visualization But one of the most exciting things about Google Analytics Premium is the ability to access unsampled data in many, many ways. […]

Data Import Step-by-Step Guide for Google Analytics

September 28, 2015

Data Import is a feature that helps you combine data inside of Google Analytics with data you that you have outside of Google Analytics. Ideally, you’ll be able to use more personalized information inside of Google Analytics to help find meaningful and actionable insights. Not sure yet? Here’s an example: By default, Google Analytics can […]

Guide to Google Analytics Site Speed Metrics

September 9, 2015

Typically, the excitement of reporting with Google Analytics starts with looking into your site’s audience, content and conversions. These reports steal the show by answering questions like which pages are most popular and which content is most valuable. While these are important data to analyze and share, consider the metrics about how your website is […]

Two Minute Checkup – Google Analytics Default Page

September 4, 2015

The Default Page setting in Google Analytics has been around for a long time, and we’ve written about it before in several places (Jonathan’s post from 2010), but how it works or why you would use it still seems to cause major confusion. Let’s give a quick reminder about what this feature does, and why […]

User-ID: Measuring Real Users Instead of Devices

August 13, 2015

When Universal Analytics was released by Google, it marked a fundamental shift in the way we analyze our data – by truly enabling us to focus on users instead of visits. A key aspect of this shift to a user-oriented perspective on data is the ability to track cross-device behavior for individuals. Real individuals – […]

Improve Your Time on Site Metrics with Google Tag Manager

August 12, 2015

Engaged Minutes as a metric has increased in prominence particularly with content publishers of late. It’s not the be all end all, but understanding not just how many pages people visit, but how long they spend on those pages is important. Luckily Google Tag Manager makes it really easy to get a clearer idea of […]

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