Archive for the ‘Google Analytics’ Category
One of the notable limitations of Google Analytics (GA) is that it does not provide data on non-html pages out-of-the-box. Thus, if your website has PDF files, Word docs, .wmv files, or other downloads, you’ll face a black hole of data.
But there are ways around that.
Recently, we started a project with a client that had a substantial portion of PDFs on their site. We went through our checklist for SEO for PDFs and determined the following:
- The PDFs were worth keeping in PDF format
- The PDFs needed SEO’d, including needing internal links to other pages on their site
- We lacked data on PDF usage to help our client determine what users were interested in
To the last point, because so many types of content (reports, magazine articles, studies, etc…) were in PDF form, the client really struggled to understand what content performed the best, making content strategizing extremely difficult. So we had to implement workarounds to obtain as much data as possible.
We’ve written about many applicable workarounds in the past, but today I want to get them together in one place for you for easy reference if you want data on your downloadables. So, using our PDF-focused project as an example, below are 5 ways to get data on non-html files.
Image courtesy of Ovation Images, a Pittsburgh Wedding Photographer who uses Google Analytics.
According to the U.S. Census about 3/4 of all businesses in the country have no payroll. Most of those are self-employed people operating unincorporated businesses. 61% of the firms that DO have payroll have 4 or fewer employees. 79% have 9 employees or fewer.
When you operate a small business with only a handful of employees, everyone is busy (hopefully). As the owner you end up wearing a million hats, and one of them usually is your marketing strategy, or lack thereof. But the vast majority of the time, your experience is in the product or service you are selling, and that is probably not websites, and almost certainly isn’t Google Analytics. You simply don’t have the time to spend on your digital analytics, much less the knowledge of what to do, and you just don’t make enough money to hire a company like LunaMetrics to help you out. You’re stuck. (more…)
This tool can tag a bulk list of URLs with Google Analytics campaign parameters. Just enter in your campaign parameters, paste in your links (carriage or comma separated, both work), and press ‘Submit’. (more…)
Manatees, the gentle giant of the sea, were routinely hunted pre-historically by the Taino and other Caribbean people, for everything from their hides and meat, to their bones themselves, which were ground up to treat various ailments such as asthma. Hunting of manatees was banned in 1893, and so the question of whether manatees could also be used to increase your website conversion were generally thought to be unanswerable. Until today.
There’s nothing mysterious about the data layer for Google Tag Manager. It’s just a place to hold information so your tags can refer to that info when they need it. Do you need a developer or not though? Can you use the data layer if you’re not a developer?
This post discusses how information gets into the data layer, and how tags use that information. Understanding the data layer is the key to making the most of your Tag Manager implementation. Along the way we’ll see where you need a developer and where you can do things yourself. (more…)
A lot has been written about this year’s Google Analytics Summit, which was held last week at the Computer History Museum in Mountain View, California. There were 14 major public announcements, over a dozen speakers, and a boatload of cool new features that were triumphantly revealed on day 1, or quietly implied behind closed doors on day 2.
I had the opportunity to attend this year’s GA Summit. For two days, we sat on the cutting edge of the industry, and it was nothing short of amazing. The venue, the theme, the speakers… the roadmap. You think 14 announcements were cool — just wait ’til you see what’s next.
Somewhere atop the Santa Cruz Mountains, late in the evening, I found myself dreaming of what the GA Summit might look like five years from now. It would definitely be even more international: this year’s Summit attendees already represented 47 different countries! It would definitely be more popular: yes, we were a trending hashtag on Twitter this year, but that’s just the start. What else?
This year’s three major themes were “Access. Empower. Act.” I imagined 2018′s keynote Googler pacing the stage, broadcast live across YouTube to Google Glass, Android devices and Google TVs around the world. What would her three themes be? “Act?” That’s perennial. “Predict?” GA is definitely headed in that direction. “Engage?” “Track hoverboard users?” Obviously.
What would her 14 announcements be in 2018?
If you pay attention to developments in Google Analytics, you were probably glued to the live stream of the Google Analytics Summit opening presentations. GA made a number of announcements about forthcoming features. One of the most exciting is about automatically tracking events in Google Tag Manager. It’s a feature that’s been highly requested ever since Tag Manager was released, and it’s especially exciting because it’s available NOW (unlike a number of the other announcements, which are only “coming soon” — such as a forthcoming SLA for Tag Manager for Google Analytics Premium customers).
But, if you go and take a look at Tag Manager trying to figure these out, you might find yourself scratching your head over documentation that is mostly “coming soon”. Not to worry: I’ve banged on the pipes, and here’s a guide to how it all works. (more…)
Back in October of 2012, Alexis Madrigal of The Atlantic wrote an article titled Dark Social: We Have the Whole History of the Web Wrong. If you’re anything like me, you read it with great excitement – Direct traffic is a huge problem, and one that most people don’t even realize they have.
First, a quick recap: Direct Traffic visits are meant to represent visits where a visitor did one of the following things:
1.) They entered in the URL directly into the toolbar
2.) They bookmarked your site and used the bookmark to visit after their UTMZ cookie had expired (6 months)
But really, Direct traffic is just traffic that comes to your site without a ‘document.referrer’. This means that there are a variety of situations where someone is being referred by a shared link, and not visiting, well, Direct. Some examples:
1.) Someone shared the URL with them via IM or email, and they clicked it (more…)
UPDATE: Due to events beyond our control, the webinar has been postponed until Tuesday, November 5th at 1:00pm EST. Our sincere apologies.
It’s been almost a year since Google Tag Manager was introduced, and as we scan the product forum, it’s clear there are still many questions about how it works (both generally and specifically). (more…)