Archive for the ‘Google Analytics’ Category
“We don’t do ecommerce, we just have a lead generation form.”
Google Analytics last fall shot some video talking about Universal Analytics that featured Dan Wilkerson and myself here at LunaMetrics. At one part of the video I talk briefly about Georges Seurat’s painting ‘Sunday Afternoon on the Island of La Grande Jatte’.
URLs are often one of the most problematic labels for data in web analytics: they’re messy, full of inconsistency, gunked up with a bunch of query parameters that may or may not be useful to you. It tends to make analyzing your content a mess.
Here, sort this stack of needles.
There are a number of suggestions for cleaning up those URLs (more…)
Not All Bounces are Created Equal
Interaction Events and Bounce Rate
The great customizability of Google Analytics implementations can at times be a double-edged sword. We are living in the golden age of analytics and we of course we want to collect as much metadata associated with our traffic as possible. The caveat is that, with each added layer of complexity to our GA tracking, we must ensure consistency across our website. We must be especially careful that our KPIs are comparable for cross-sectional and longitudinal analysis. (more…)
The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other Google properties around the web, especially after the interface changes in Google AdWords and Tag Manager.
One thing that was not changed, however, is the functionality of the left-hand navigation. We here at LunaMetrics have been jonesing for a return to the classic functionality of the interface, circa 2010, which allowed users to click on a menu header to immediately collapse all other open menus.
Internet marketing expands and changes too quickly to remember each piece of the puzzle and how they all fit together. Commit something to memory today and tomorrow it has a new interface, iteration or industry standard. There’s just so much information. (more…)
“Oh, it’s alive…. IT’S ALIVE! IT’S ALIVE!…IT’S ALIVE!”
-Henry Frankenstein, Frankenstein (1931)
Stop me if you’ve heard this one before… A man walks into a marketing department and says “Our website is so old! It’s like it was made in the 1990′s! Let’s update the design, and make it responsive! Mobile users are the future! Our competitors all have flashier newer websites, we’re getting left behind! We can make a new website! A better website!” Then they start cackling really evil like, and get twitchy eyed.
The department all nods in agreement, ignoring the obvious creepiness of the guy, because they’ve read stories about mobile users and those “kids today” with their newfangled “smart phones”. So they design a gorgeous new site, sleek, great uses of whitespace, a real pro job. Responsive too! Loads of new functionality. Looks great on their phones, their pads, their pods, their droids, and of course their laptops. So they launch it to great fanfare!
And their conversion gets cut in half. (more…)
Back in May, Google announced that GA Premium customers would be able to export analytics data to BigQuery. It’s now rolling out to all Premium customers. What does this really mean? What’s it let you do beyond what you could before?
How do you access the data?
BigQuery stores your GA data in what is basically a giant table. It gives you a SQL-like interface to query that data, either through a web interface or programmatically.
Today we are going to go on a quest to find the scientifically-proven best blog post ever. We will do so with math.
We have a hypothesis: the best blog post ever must contain these five things:
A handful of tasteful images
A YouTube video
A length between 1200 and 1500 words
A concise title
Published on a Friday
And there was much rejoicing.
Unfortunately, this post won’t work for payphones.
Sometimes when dealing with a website, it’s easy to throw on the classic tracking events – PDFS, mailto links, etc… But what if we wanted to track when people clicked on our phone links? In a perfect world, this should be easy. However, phone numbers can be written in many, many different ways and we don’t always have control over the content to add in appropriate phone tags. As if that’s not enough, dealing with different browsers on different devices supremely complicates the matter.
Sometimes Tag Manager is so easy it feels like cheating. In a good way. Like getting a super acorn power-up and turning into Flying Squirrel Mario.
Recently I used my flying squirrel powers to beat the dynamic content boss. My client wanted to track how visitors used a couple different search forms, each with multiple options. Every time an option was selected, new search results would appear dynamically and a parameter would be added to the URL hash.
For example, if the visitor chose to view all the seminars on day 1, the URL would become /seminarsearch#day=1. Search those seminars by topic X and the URL would change to /seminarsearch#day=1&topic=x.
Or it might be a different search form, say for vendors, and the URL might look like /vendorsearch#category=abc&location=bldg2.
How was I going to tackle all those moving parts and get the data I needed into Google Analytics? I wrote a couple different pieces of code that were unsatisfactory for one reason or another.
And then I found my super acorn. (more…)