Google Analytics

Querying Google Analytics Data in BigQuery

February 11, 2016


BigQuery, a database designed to query massive datasets in parallel using an SQL-like language, is a member of the Google Cloud Platform. What makes BigQuery interesting for Google Analytics users, specifically Premium customers, is that Google can dump raw Google Analytics data into BigQuery daily. While this enables many types of analysis that can’t be performed within the Google Analytics interface, it […]

Differences Between AdWords Conversion Tags & Google Analytics Goals Import

February 3, 2016


What is the difference between using Google AdWords Conversion Tags and importing Google Analytics goals? If you have found yourself asking this question, congratulations, you have moved into expert-level data analysis territory! This is a not-so-commonly asked question that can have a considerable impact on your interpretation of paid search data and your resulting campaign […]

Integrating Google Analytics and Salesforce – A 30,000 ft View

February 1, 2016


Salesforce is one of the most popular CRMs available today. Many teams use Salesforce heavily for reporting and analysis. The ability to model the data in Salesforce to fit any organization’s needs is particularly powerful. Many of our clients and Google Analytics training attendees use Salesforce and want to merge data it contains with their […]

Notes on Filtering Spam and Bots from Google Analytics

January 28, 2016

A couple of months ago we wrote an April Fool’s Day post about eliminating bots and spam from Google Analytics. Given the particular climate of the Google Analytics industry, the collective anger over bots and spam, and the craziness of some of the solutions offered, we expected it to get a few chuckles and the […]

Tips for Getting A Job in the Digital Analytics Industry

January 27, 2016

It’s hard to hire people for the Analytics Department at LunaMetrics. Our “dream candidate” simply doesn’t exist. We’re looking for so many hard and soft skills, invariably everyone lacks something. I sometimes say that the Venn Diagram for a great digital analytics candidate is so dense it looks more like a Spirograph. So, we’re realistic […]

Content Groupings vs. Custom Dimensions

January 21, 2016

What are the differences between Content Groupings and Custom Dimensions in Google Analytics? When should you use one over the other? Those are questions I hear every single time I teach about Content Groupings in our Google Analytics trainings. So I decided to create this convenient guide to answer them. Let’s start off with some […]

Google Sheets and Google Analytics Part 2: Segments and Filters

January 20, 2016

If you’ve ever struggled with how to pull quick reports comparing multiple properties  or how to customize and automate dashboards with your data, the Google Sheets Add-On is worth looking into. It’s free, it’s simple and it allows you manipulate your data outside of the Google Analytics interface. The introduction is here to get started […]

A Better Way to Connect Tableau and GA

January 18, 2016

Good news! Your data viz designs are now free from the limitations of Tableau’s native Google Analytics connector. Tableau’s new Web Data Connector will grab your data from Google Sheets, where you can take advantage of the Add-On for Google Analytics. Why Is It Better? Within your Google Sheet, you can build a single data […]

20+ Reasons Your Google Analytics Pageviews Are Wrong

January 13, 2016

If you came here, you may be in a situation where your pageviews in Google Analytics aren’t matching your expectations. We often hear clients questioning the validity of their data, and specifically, the count of pageviews. Why are my pageviews wrong in Google Analytics? Sometimes the entire site’s pageviews are wrong. They’re much higher than expected, […]

Ways to Incentivize Website Log Ins for More User ID Data

January 6, 2016

I’m sure you’ve all visited a website where you’re instantly bombarded with “Log In Now!” popups, perhaps even before you’ve had time to assess whether the site will provide you with any value. Maybe you’ve already logged in previously, but you couldn’t see any benefits – why log in ever again? Unfortunately, many websites poorly […]

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