Google Analytics

10 Reasons to Start Using Google Tag Manager Right Now

March 23, 2017

10-reasons-to-use-gtm

Google Tag Manager (GTM) is a tag management system that has streamlined the process of creating tags to send user interaction data to Google Analytics (GA). Using GTM will save you time, add scalability to your site implementation, is easy to use, and yet also gives you enough creative space to create complex, customized tags. […]

Migrating Complicated Websites to Google Tag Manager

March 16, 2017

migrate-complicated-websites-to-gtm

Google Tag Manager makes managing the Google Analytics tags on your website simpler and easier. It’s the single place where all your tags live. It allows you to update, test, and deploy changes at your own pace, and it provides a single, consistent interface for all your Google Analytics Events, along with any other tags […]

How Big Is Your Metric Share in Google Analytics?

March 9, 2017

You get the big picture from your top-level metrics or KPIs, but to find action items you need to look more closely. Focus on one contributor to a top-level metric like sessions. For example, you could look at mobile sessions instead of all sessions. How’s your new responsive site doing? Specifically, what is mobile’s metric […]

Case Study: Audience Modeling with Google Analytics 360 and Google Cloud Platform

March 1, 2017

Google recently published a case study with LunaMetrics and PBS where we used Google Analytics 360, BigQuery, and Google Cloud Datalab to perform a clustering analysis on website audiences. The case study is worth checking out, but here’s a quick summary. PBS.org is a digital content hub with supporting information and streaming video for PBS […]

Data Connectors and Data Sources in Data Studio

February 23, 2017

When we talk about Google’s Data Studio, data connectors, data sources and data sets, that’s a whole lot of ‘data’ to be throwing around and it can cause some confusion. Since these are the fundamental and only ways to get information into your reports, short of copy-and-pasting (please don’t do this), it’s worth having a solid […]

Find Internal Links with Campaign Parameters with Screaming Frog

February 10, 2017

Campaign tracking is a great way to keep track of how much traffic you are sending to your website from external sources (Facebook posts, referral sites, etc.). With Campaign tracking, we append a few query parameters to URLs that point to our website. Those parameters tell Google Analytics information about where that link was posted. […]

Google Announces Free, Unlimited Data Studio Reports

February 2, 2017

We’re about to drop some big, real, news that will affect every person reading this blog (assuming you’ve used Google Analytics at some point). If you can’t tell, I’m pretty excited… Data Studio is Free-er! You may have been following our Data Studio posts, announcements, and report templates. You’ve hopefully been trying it out and loving the […]

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