May 4, 2016
If you’ve added Google Tag Manager and Google Analytics to an Angular app, you were in for a surprise. After deploying your code, you may have popped open the Real Time Reports and saw… nothing.
Well, not nothing, but not a whole lot of anything. Where are the page paths? Hell, where are the pageviews? You dove into the Google Analytics and came back disappointed. Finally, you hit the search results – someone, somewhere had to know what to do.
April 27, 2016
When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put – spend less time pulling the reports and more time using the reports!
April 25, 2016
Let’s start with a simple question – Are people reading the content on your site? You might think, “Well, that’s silly! Obviously people are reading my content! It’s amazing content!” Of course it is … but how do you really know people are reading it? Are they reading the entire article or only the first paragraph or two?
April 21, 2016
Google Analytics (GA) is a great tool for collecting and analyzing web site data, but it’s not without its limitations. If you need to run more advanced analyses, you probably find yourself pulling the data out of GA and putting it into other complementary tools, such as R, Tableau, Shufflepoint (and more!). Today’s focus will be on CausalImpact, an open-source package in R developed by the data gurus themselves (Google).
April 20, 2016
You have a client that started a betting pool. They need to determine how many transatlantic ship voyages ended in calamity. They really want to win and are willing to devote all resources at their disposal to win the $500 prize and a pizza. They are willing to split the pizza with you. Their resources include your wits and the internet. Very excited at the prospect of a free lunch, you dive into the task at hand.
April 18, 2016
Google Tag Manager (GTM) is a great tool for creating, keeping, and delivering tags to your website. When you spend time in GTM, you start to realize that an established naming convention helps you be more productive and keep your container organized. This blog post introduces our recommended naming conventions for GTM.
April 14, 2016
Enhanced Ecommerce in GA is great because it gives detail about how users interact with products. It has a wealth of reports about where users saw products, whether they viewed the product detail page, added the product to their cart, and ultimately made a purchase. Let’s take a look at how to get this information!
April 11, 2016
This blog post describes how to name Events and Traffic Sources in order to take maximum advantage of the default Event and Acquisition reports in the Google Analytics interface. Organizing your data will help make your report filters straightforward and easy to maintain!
April 4, 2016
Is that new page of content driving more lead forms? Is this month’s home page banner driving more free trial sign-ups? Use sequence segments in your Google Analytics data to make sure you’re getting the right answers. It’s easy to get them wrong.
April 1, 2016
Reporting has been a challenge for the Search Marketing industry for far too long. Learn how our Data Optimizer tool eliminates the clutter to show only the positive conversion results your business will love!