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Report Multiple Categories with Custom Metrics in Google Analytics

July 14, 2016

ga-custom-metrics-reports

In an earlier blog post I covered how to report multiple categories with a custom dimension in Google Analytics – you string together all of your categories in a single value, and then separate them using GA dashboards, Google sheets, or Excel. You should stick with the custom dimension solution if you have more than […]

The Google Analytics Syllabus: How to Learn for Free

July 7, 2016

Whether you need to learn Google Analytics for your job or for your personal website, no worries, you don’t have to go back to school just yet. There are many ways to learn Google Analytics from the comfort of your home. Just follow this syllabus. General Information This “course” is an introduction to the big […]

Search Console Reports in Google Analytics

July 6, 2016

Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]

Marketing Channel Attribution with Markov Models in R

June 30, 2016

Data empowers us to better understand our users and their behaviors, while methods provide us with the means for analysis. These methods, ranging anywhere from simplistic (i.e. frequency) to complex (i.e. clustering), allow us to choose what we want to understand from the data. A popular way to understand our users and their behaviors in […]

Why Did My Sessions Go Down in Google Analytics?

June 29, 2016

Perhaps the most common question that an analyst receives is “Why did my sessions go down last month?” The question of why sessions increased is not asked with nearly the same frequency, or urgency, but it is equally important. A significant change in sessions, formerly known as visits, usually means that a significant event happened […]

How Does Google Analytics Collect Information?

June 22, 2016

It uses the tracking code, of course! But there’s more to it than that. The latest version of Google Analytics (GA) – Universal Analytics – utilizes what is known as the Measurement Protocol to request, compile, and send the information to GA. The Tracking Code The first step is adding tracking code to your page. This post […]

I’ve Just Installed Google Analytics: Now What?

June 16, 2016

Google Analytics works great out-of-the-box for most users. Copy/paste the code onto your site (or set up through Google Tag Manager) and you begin receiving information about who your users are, how they’re arriving on your site and what pages they’re visiting. Just the initial implementation gives you valuable reports that you can use to […]

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