Google Analytics

Putting the “Universal” in Analytics: Best Practices

April 7, 2015

Google Analytics’ newest generation, Universal Analytics, is so-named because it goes beyond just the web, opening up new possibilities to bring together measurements across customer interactions in many environments. The overall drive is toward a more holistic and complete view of our audience, whether it’s by rolling up data across sites, seeing behavior across devices […]

Eliminating Bot Traffic from Google Analytics Once and For All

April 1, 2015

If you’ve used Google Analytics, you’ve probably wanted to know: how much of our traffic actually comes from real human beings? In Google Analytics, it’s not always clear. It is reported that bot traffic now accounts for 56% of all traffic on a typical website. We would hope that most of this traffic is eliminated […]

Eliminating Dumb Ghost Referral Traffic in Google Analytics

March 19, 2015

Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics.

Tracking Page Prints with Google Tag Manager

March 12, 2015

Do you have pages on your site that users may try to print? For example, retail companies with brick-and-morter stores may be interested in knowing if users are printing out product details, coupons, or directions pages. Or publishers may want to know if users are printing their articles. This can all be tracked with event tracking in Google Analytics. […]

5 Reasons Your Clients Need The Google Analytics App

February 19, 2015

After 5 long happy years with my iPhone 4, I finally upgraded to an iPhone 6 last month. Getting my old phone to send a text message was hard enough, so I didn’t even bother to download the Google Analytics (GA) app when it was released in 2014. Well, it’s a new year with a […]

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