Google Analytics Archives | LunaMetrics

Google Analytics

Free Data Studio Template for Your Google Analytics Data

August 25, 2016

Data Studio Report

If you haven’t tried Data Studio with your Google Analytics data yet, get ready to be blown away! We love Data Studio, the new tool from Google that allows you to visualize data from different sources and easily share interactive reports with your colleagues. With 5 free reports for everyone*, it’s easy to start playing […]

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

AdWords Metrics Not Available In GA

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

User ID in Google Analytics and Ethics

August 18, 2016

user-id-in-ga-and-ethics

With the release of the latest version of Google Analytics, Universal Analytics, a new feature was rolled out that allows websites to track the same user as they move across different devices and browsers. This feature has great implications for data accuracy – being able to more accurately track users provides companies with better data […]

Subset Your Google Analytics Data with R

August 17, 2016

R is a relatively easy language to use when performing statistical and graphical analyses on data. However, after choosing your dataset, you may still need to subset it. Luckily, R’s built-in functionality can be especially helpful in getting the sections of data you need. Since Becky gave us a great introduction to querying Google Analytics […]

Two Steps To Correctly Tracking Subdomains in Google Analytics

August 11, 2016

Subdomains are a common fact of life on the web, and that means they’re a common fact of life in web analytics. Unfortunately, Google Analytics has a few hoops to jump through in order to track sessions across subdomains on the same domain. More unfortunately, the Google Analytics documentation is unclear on what hoops you […]

Google Apps Script: An Unsung Hero

August 10, 2016

Google Apps Script is a service provided by Google that allows small bits of JavaScript that can interact with other Google Services and other services that provide a web-based API. The Apps Script can be triggered based on web requests, Google Forms, Google Sheets, Google Docs, or, most interestingly, a timer. The time-based triggers are […]

Beginner’s Guide to Triggers in Google Tag Manager

August 4, 2016

Google Tag Manager makes it extremely simple to track different user interactions. The user interactions can be observed via Google Tag Manager and tracked in Google Analytics by sending something called a “Google Analytics Event.” Google Analytics Events can be defined and configured in Tag Manager by having a combination of a tag, triggers, and […]

Experiment and Learn with the Google Analytics Demo Account

August 3, 2016

Learning how to use Google Analytics just got a lot more interactive! In this article my colleague Kathleen Harvey outlined exactly how to learn Google Analytics (GA). Specifically, she talks about Google’s Analytics Academy, which is a collection of free videos and quizzes that teaches the basics about everything GA. Back when I took this course, I […]

Do I Need Cross-Domain Tracking?

August 1, 2016

Cross-domain tracking is one of the more complex, confusing and often misunderstood areas of web analytics. It involves cookies, browser security settings, and an understanding of your overall measurement strategy. I hope to simplify some of this for you with a simple flowchart, that will tell you whether or not you need cross-domain tracking to begin […]

Increase Your Google Analytics Page Speed Hit Limit

July 28, 2016

It’s not much of a secret that slow-loading pages on your site decrease the chances of a visit converting. Walmart, Google, and others have released data that point to real-world impacts from sluggish page load times. Enter the Page Timings report in Google Analytics – chock-a-bloc full of actionable metrics. You can see exactly which […]

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