Google Analytics Archives | LunaMetrics

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The Google Analytics 7: APIs to Explore and Inspire

September 15, 2016

ga-7-apis-to-inspire

An API (application program interface) is a set of instructions that you give a program to get what you want. It’s like getting a secret phrasebook to communicate with the program- the instructions matter because saying ‘Open the Door’ may not do anything but saying ‘Open Sesame’ will lead you to your next objective. For […]

Ways to Test Your Ecommerce Analytics Setup

September 8, 2016

ways-to-test-ecommerce-analytics

Like any computer system, website analytics shouldn’t be trusted until it has been verified. Many parts of a Google Analytics implementation are easy to verify: Nobody really minds if you go to their website and click around random pages, looking for pageviews and link tracking. Testing form submission tracking can be labor-intensive if they have […]

Track Angular Exceptions Automagically In Google Analytics

September 1, 2016

We use AngularJS at LunaMetrics as part of the stack for our internal toolset. One of the things we wanted to do early on was track exceptions thrown in the application with Google Analytics, something I’ve always advocated for. The project I contribute to, Angulartics, DOES support error tracking, but it’s up to you to […]

Free Data Studio Template for Your Google Analytics Data

August 25, 2016

If you haven’t tried Data Studio with your Google Analytics data yet, get ready to be blown away! We love Data Studio, the new tool from Google that allows you to visualize data from different sources and easily share interactive reports with your colleagues. With 5 free reports for everyone*, it’s easy to start playing […]

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

User ID in Google Analytics and Ethics

August 18, 2016

With the release of the latest version of Google Analytics, Universal Analytics, a new feature was rolled out that allows websites to track the same user as they move across different devices and browsers. This feature has great implications for data accuracy – being able to more accurately track users provides companies with better data […]

Subset Your Google Analytics Data with R

August 17, 2016

R is a relatively easy language to use when performing statistical and graphical analyses on data. However, after choosing your dataset, you may still need to subset it. Luckily, R’s built-in functionality can be especially helpful in getting the sections of data you need. Since Becky gave us a great introduction to querying Google Analytics […]

Two Steps To Correctly Tracking Subdomains in Google Analytics

August 11, 2016

Subdomains are a common fact of life on the web, and that means they’re a common fact of life in web analytics. Unfortunately, Google Analytics has a few hoops to jump through in order to track sessions across subdomains on the same domain. More unfortunately, the Google Analytics documentation is unclear on what hoops you […]

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