Google Analytics

How to Move a Property in Google Analytics

November 10, 2016

how-to-move-property-in-ga

Life Before Property Moving There have been rumors, whispers and lots of begging polite requests for one of Google Analytics’ most anticipated features – Property Moving. Prior to this update, planning a Google Analytics account structure was a big deal. Once you chose how many accounts to create and whether each website, business or department should […]

Best Practices for Using HubSpot and Google Analytics Together

November 1, 2016

hubspot-ga-integration

HubSpot users love the automated marketing and sales platform for many reasons, including the ability to easily create landing pages, drive inbound campaigns, and connect directly with their customers. In addition, HubSpot offers some reporting options to help measure and track how your campaigns perform, how many leads you have driven, and which channels are […]

Free Data Studio Template: Ecommerce Edition

October 25, 2016

Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]

Eventbrite & Google Analytics: Setting Up Cross Domain Tracking

October 20, 2016

Eventbrite recent rolled out the ability to do true cross domain tracking with Google Analytics. What is cross domain tracking? Read more about it here. All caught up? Okay, let’s get started. In order to do cross domain tracking with your Eventbrite events, you’ll need to decorate any links that point at Eventbrite with a […]

Getting Started with Firebase Analytics for Apps

October 18, 2016

Firebase Analytics is an analytics tool specifically designed for apps. It is part of the larger Firebase SDK, a mobile development platform that helps you use Google services when building iOS and Android apps. There are a variety of other tools built into the Firebase SDK, but for our purposes we are only focused on […]

Using Fields to Set in Google Tag Manager

September 27, 2016

The tag templates in Google Tag Manager are great, but sometimes you just need a little more customization. Maybe you want to have more control over your users’ cookies or you might need to send a virtual pageview. Or maybe you just want to set up cross-domain tracking. In all of these cases, a standard […]

The Google Analytics 7: APIs to Explore and Inspire

September 15, 2016

An API (application program interface) is a set of instructions that you give a program to get what you want. It’s like getting a secret phrasebook to communicate with the program- the instructions matter because saying ‘Open the Door’ may not do anything but saying ‘Open Sesame’ will lead you to your next objective. For […]

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