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Google Analytics

Find Related Products Purchased Together in Google Analytics

March 28, 2016

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If you have an ecommerce website and you’re interested in learning more about which products are purchased together most often, you might want to take advantage of this rarely talked about feature with Google Analytics. This post assumes you already have either Universal Enhanced Ecommerce or Classic Ecommerce transaction tracking configured for your website and […]

Expanding Marketo’s Integration with Google Analytics

March 24, 2016

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Marketo provides marketing automation solutions to simplify gathering, sorting, and organizing contact lists. Marketo RTP integrates natively with Google Analytics. Marketo’s Integration This integration allows Marketo to insert specific pieces of data that only Marketo knows, such as the Industry, into Google Analytics as Custom Dimensions that describe the user on the website. The linked […]

Checklist for Analyzing Website Test Results

March 14, 2016

If you are like me, you are bombarded by ad-hoc analysis requests. How are the new landing pages doing? Are the paid ad campaigns successful? Which template performs best? Which of these content types is more popular? Was our site redesign worth the millions we paid for it? These requests sometimes involve high stakes decisions […]

How & Why to Get Your Google Analytics Individual Qualification

March 10, 2016

Have you taken the Google’s Analytics Academy courses or attended one of LunaMetrics’ trainings and are now starting to explore all of Google Analytics’ great features? Are you working on implementing Google Analytics on your site with Google Tag Manager? Or maybe you’re just constantly on the quest to become a Google Analytics champion and learn […]

How Accurate is Sampling in Google Analytics?

March 3, 2016

You’ve probably seen this little warning in Google Analytics from time to time as you look at reports: When the number is less than 100%, that means that Google Analytics is employing sampling to estimate the total. This occurs when you request a report that isn’t pre-aggregated (by using a segment, adding a secondary dimension, […]

Why Is My Google Analytics Bounce Rate So High?

February 25, 2016

Bounce Rate, discussed, debated, debunked – take your pick! If you’re reading this, you’re probably staring at your Google Analytics Audience Overview, excited about the shiny numbers, and starting to wonder just what it all means. Or perhaps, you’ve been using Google Analytics for years, but never really understood this particular metric. So here we […]

Google Analytics Administration Naming Conventions

February 22, 2016

Have you ever wondered what to name a view or a filter in Google Analytics? Have you ever wished you knew a way to keep your account organized? Do you have multiple cooks in the kitchen and want to avoid confusion? If so, then following a naming convention would be the way to go. Naming […]

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