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Google Analytics

Find Related Products Purchased Together in Google Analytics

March 28, 2016

If you have an ecommerce website and you’re interested in learning more about which products are purchased together most often, you might want to take advantage of this rarely talked about feature with Google Analytics. This post assumes you already have either Universal Enhanced Ecommerce or Classic Ecommerce transaction tracking configured for your website and […]

Expanding Marketo’s Integration with Google Analytics

March 24, 2016

Marketo provides marketing automation solutions to simplify gathering, sorting, and organizing contact lists. Marketo RTP integrates natively with Google Analytics. Marketo’s Integration This integration allows Marketo to insert specific pieces of data that only Marketo knows, such as the Industry, into Google Analytics as Custom Dimensions that describe the user on the website. The linked […]

Checklist for Analyzing Website Test Results

March 14, 2016

If you are like me, you are bombarded by ad-hoc analysis requests. How are the new landing pages doing? Are the paid ad campaigns successful? Which template performs best? Which of these content types is more popular? Was our site redesign worth the millions we paid for it? These requests sometimes involve high stakes decisions […]

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