Google Analytics

Using the New Cohort Analysis in Google Analytics

February 6, 2015

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The cohort was the basic tactical unit of Roman Legions following the reforms of Gaius Marius in 107 BC. Initially a Roman legion consisted of ten cohorts, each consisting of 480 men. Today we use the term cohort to distinguish between groups of consumers to help us make them spend more money on things they […]

How to Roll-Up your Data in Google Analytics

February 3, 2015

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One of the best Google Analytics updates last year (way back in 2014) was the Roll-up Reporting feature. Roll-up reporting may sound like it’s only about taking all of your sites and adding the metrics, but it should completely change the way you think of enterprise reporting in Google Analytics. The main features of these properties […]

Outgrowing Your Goals in Google Analytics

January 22, 2015

Old Goals In the beginning, you launched your business’s website complete with Google Analytics (GA) tracking code. You wanted to do everything right, so you followed best practices and spontaneously created a few goals in GA. At the time, life was simple and you were thrilled if someone viewed a product detail page on your site. […]

How To Fix Common Google Analytics Notifications

January 8, 2015

Google Analytics constantly checks your data to search for common configuration problems. When it finds something wrong, a notification appears inside the UI that looks like this: At first, these notifications can be unsettling or feel a bit vague. Here is a quick guide to a few of the common notifications in the interface along […]

Attribution and Google Analytics

December 23, 2014

Log in to Google Analytics and have a look at the Acquisition reports, and you’ll find all kinds of data on how people get to your site. Ever wonder where that comes from, and how GA decides what the source, medium, or campaign values are? Wonder no more, because here we’ll de-mystify the rules. The […]

Best Practices to Avoid Dark Social

December 8, 2014

The rise in unattributed, or ‘direct’, traffic is a growing problem in the web analytics world and social media may be a big part of the problem. Dark social was a term first used by The Atlantic to describe social visits to their site that were misattributed. Even though these users theoretically came from social […]

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