Google Analytics

Using Google Analytics with Non-Ecommerce Websites

December 15, 2016


During our Google Analytics trainings, attendees often ask us to provide recommendations for objectives and metrics that they should focus on for measurement. With so much data available in Google Analytics and (frequently) limited resources to devote to analysis, what is most important? How can we make our data useful and actionable for everyone? For […]

Getting Started with Google Optimize

December 2, 2016


A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]

Understanding Scope in Google Analytics Reporting

November 30, 2016

Google Analytics makes it easy to collect and report on data, often without understanding the underlying organization of that data. Often, complicated questions or seemingly odd behavior can be explained by understanding the model that Google Analytics to collect and store data. Let’s start at the beginning: Data collected in Google Analytics can fall into […]

Using Charles Proxy to Inspect and Debug Google Analytics

November 17, 2016

While it may be inglorious, debugging is an important part of web analytics. In order to use data, you need to be able to trust it. The ultimate source of truth for a Google Analytics implementation is being able to see the hits coming out of the web page, and seeing what values are being […]

How to Move a Property in Google Analytics

November 10, 2016

Life Before Property Moving There have been rumors, whispers and lots of begging polite requests for one of Google Analytics’ most anticipated features – Property Moving. Prior to this update, planning a Google Analytics account structure was a big deal. Once you chose how many accounts to create and whether each website, business or department should […]

Best Practices for Using HubSpot and Google Analytics Together

November 1, 2016

HubSpot users love the automated marketing and sales platform for many reasons, including the ability to easily create landing pages, drive inbound campaigns, and connect directly with their customers. In addition, HubSpot offers some reporting options to help measure and track how your campaigns perform, how many leads you have driven, and which channels are […]

Free Data Studio Template: Ecommerce Edition

October 25, 2016

Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]

Eventbrite & Google Analytics: Setting Up Cross Domain Tracking

October 20, 2016

Eventbrite recent rolled out the ability to do true cross domain tracking with Google Analytics. What is cross domain tracking? Read more about it here. All caught up? Okay, let’s get started. In order to do cross domain tracking with your Eventbrite events, you’ll need to decorate any links that point at Eventbrite with a […]

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