Major Differences Between Bing Ads and Google AdWords

December 7, 2016

blog-differences-between-bing-ads-google-adwords-tinypng

As a digital marketer, it’s so important that we test different advertising platforms for our company and our clients. We need to know which work best for which industries, demographics and, of course, budgets. When I first created a Bing Ads account, I noticed some major differences between Bing Ads and Google AdWords. Hopefully, documenting those […]

Read More

Getting Started with Google Optimize

December 2, 2016

blog-getting-started-with-google-optimize

A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]

Read More

Understanding Scope in Google Analytics Reporting

November 30, 2016

blog-understanding-scope-ga-reporting

Google Analytics makes it easy to collect and report on data, often without understanding the underlying organization of that data. Often, complicated questions or seemingly odd behavior can be explained by understanding the model that Google Analytics to collect and store data. Let’s start at the beginning: Data collected in Google Analytics can fall into […]

Read More

Where Should The Google Tag Manager Snippet Be Placed?

November 22, 2016

blog-gtm-snippet1

Perhaps this sounds familiar: Your team has just decided to start transitioning to Google Tag Manager. However, you’re stuck on where you need to place the container code. Google once recommended placing the container code immediately before the opening body tag, but the placement of Google Tag Manager is now a little different. Instead of […]

Read More

How to Move a Property in Google Analytics

November 10, 2016

how-to-move-property-in-ga

Life Before Property Moving There have been rumors, whispers and lots of begging polite requests for one of Google Analytics’ most anticipated features – Property Moving. Prior to this update, planning a Google Analytics account structure was a big deal. Once you chose how many accounts to create and whether each website, business or department should […]

Read More

Google AdWords Cross-Device Reporting & Attribution

November 8, 2016

aw-cross-device-reporting-attribution-1

Cross-device interaction is arguably one of the most difficult data points to track in your Google Analytics. Even with the release of the User ID feature, a login is still required and there is technical overhead required that makes it complicated.  While investing in tracking users in Google Analytics is the best solution, paid search […]

Read More

How to Integrate Monetate with Google Analytics

November 3, 2016

how-to-integrate-monetate-ga

In today’s online world, data is king. You likely have many different services running on your website with different reporting tools for each one. Tying this data together, although sometimes difficult and time consuming, can yield more nuanced and high level insights than any single reporting tool in isolation. In this post, we will show […]

Read More

Best Practices for Using HubSpot and Google Analytics Together

November 1, 2016

hubspot-ga-integration

HubSpot users love the automated marketing and sales platform for many reasons, including the ability to easily create landing pages, drive inbound campaigns, and connect directly with their customers. In addition, HubSpot offers some reporting options to help measure and track how your campaigns perform, how many leads you have driven, and which channels are […]

Read More

Luna's Picks

Contact Us.

LunaMetrics

24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us

1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

Questions?
We'll get back to you
in ONE business day.