What is rel=”author”?
Part of the HTML5 spec, rel=”author” can be added to any <link>, <a> or <area> tag to inform search engines that the other end of the author link represents the author of the piece of content it is crawling.
In 2011 Google began using rel=”author” in an attempt to understand authorship of content more broadly. There has been some turbulence in the SEO community over whether Google will actually be using this to rank content in future. But Google’s Matt Cutts has most recently stated that Google is using rel=”author” as part of an Author Rank when serving in depth articles in their search results. Thus it is important to know you have this set up properly on your website. Read More…
When comparing two time periods in Google Analytics, we are given a percentage increase or decrease. In situations where there is a dramatic difference (as is often the case for year-over-year comparisons), we can safely assume that the result is statistically significant.
For example, in the below chart, every data point (day) is lower in the second period than in the first. We can reasonably conclude that there has been an increase in visits in our month-over-month comparison.
Get it? It’s an upside-down house. She’s looking up at a table!
Move over social media and search engines. Direct traffic is the next big thing.
Can’t you imagine it already? Direct Traffic Evangelist job titles and Direct Visits marketing plans will force you to revise your resume and attend new conferences.
Dibs on Direct Traffic Online Marketing Conference in 2015!
Maybe I am getting ahead of myself. Maybe the industry is not ready for a conference next spring. But a recent Mashable article got me thinking after it devalued Facebook (and search) traffic due to less average time on site than direct visits.
Don’t wait until you urgently need a new tag to discover you also need your developers. Put the right infrastructure in place and reap the full benefits of Google Tag Manager.
Google Tag Manager is so easy to use, you can start adding tags to a site as soon as the developers put up the GTM container code. To make the most of it, though, you will need your developers’ help.
Some information should not (or cannot) be hard-coded into the tags, because it depends on each visitor’s behavior on your site. What did the visitor buy? What articles did they read? What videos did they watch? What forms did they complete? I could go on (and do, below).
Your developers can pull information from the back-end of your site and make it available on the page. They can also prepare various page elements to work with Google Tag Manager’s listeners, rules, and macros. It all means smoother sailing for you when you want to add tags later.
Follow this checklist to prep your site for Google Tag Manager, and you’ll be ready for almost any tagging request. You’ll be the hero who always knows where your towel is.
Learn about Google Tag Manager, get your hands dirty, and get your questions answered… in less than a day. We are proud to introduce a brand new training course: Google Tag Manager – Basics & Beyond! This is a hands-on, intensive workshop, debuting in New York City for Internet Week on Thursday, May 22nd, at SUNY Global Center in Manhattan.
This is part 4 of a series examining mistakes with SEO metrics.
- In part 1 of this series, we discussed 5 huge mistakes regarding top-level SEO KPIs.
- In part 2, we looked at 10 common mistakes made when analyzing SEO metrics in Google Analytics.
- In part 3, we looked at 10 critical errors in analyzing and monitoring crawling and indexation metrics.
Today, we’ll do 10 of the most common mistakes in link metrics. Read More…
I’ve received a lot of feedback recently related to PPC agencies and the quality of service they provide. Sometimes the responses are encouraging, and other times they are somewhat disheartening. My hope is to squash these feelings and to provide anyone looking for quality service with a template to assess their prospective (or current) agency.
My advice is really quite simple: Do not be afraid to ask tough questions at any time during your relationship with your agency. It is simply unacceptable if at any point you feel slighted. To me, this is a sign of poor communication and lack of transparency.
You’ve entered into a partnership and, as such, the relationship is mutually beneficial OR detrimental. Take the time to work out the kinks and develop a solution that really works. In the long run, it will benefit both sides. Read More…
When starting your first search marketing campaign, many beginners do exactly what I did: focus on popular, high-volume keywords versus relevant, rank-able phrases. Typically, it doesn’t take very long to determine that those high volume keywords usually don’t convert, or they have so much competition that it’s extremely difficult to garner any traffic at all.
Understanding the power of long-tail keywords can help identify less competitive markets allowing content to rank higher, earlier, and convert more. Below is a beginners summary outlining the advantages of choosing the correct long-tail phrases, and a few resources to help you get started with long-tail keyword selection and marketing efforts.