Move over social media and search engines. Direct traffic is the next big thing.
Can’t you imagine it already? Direct Traffic Evangelist job titles and Direct Visits marketing plans will force you to revise your resume and attend new conferences.
Dibs on Direct Traffic Online Marketing Conference in 2015!
Maybe I am getting ahead of myself. Maybe the industry is not ready for a conference next spring. But a recent Mashable article got me thinking after it devalued Facebook (and search) traffic due to less average time on site than direct visits.
Don’t wait until you urgently need a new tag to discover you also need your developers. Put the right infrastructure in place and reap the full benefits of Google Tag Manager.
Google Tag Manager is so easy to use, you can start adding tags to a site as soon as the developers put up the GTM container code. To make the most of it, though, you will need your developers’ help.
Some information should not (or cannot) be hard-coded into the tags, because it depends on each visitor’s behavior on your site. What did the visitor buy? What articles did they read? What videos did they watch? What forms did they complete? I could go on (and do, below).
Your developers can pull information from the back-end of your site and make it available on the page. They can also prepare various page elements to work with Google Tag Manager’s listeners, rules, and macros. It all means smoother sailing for you when you want to add tags later.
Learn about Google Tag Manager, get your hands dirty, and get your questions answered… in less than a day. We are proud to introduce a brand new training course: Google Tag Manager – Basics & Beyond! This is a hands-on, intensive workshop, debuting in New York City for Internet Week on Thursday, May 22nd, at SUNY Global Center in Manhattan.
This is part 4 of a series examining mistakes with SEO metrics.
- In part 1 of this series, we discussed 5 huge mistakes regarding top-level SEO KPIs.
- In part 2, we looked at 10 common mistakes made when analyzing SEO metrics in Google Analytics.
- In part 3, we looked at 10 critical errors in analyzing and monitoring crawling and indexation metrics.
Today, we’ll do 10 of the most common mistakes in link metrics. Read More…
I’ve received a lot of feedback recently related to PPC agencies and the quality of service they provide. Sometimes the responses are encouraging, and other times they are somewhat disheartening. My hope is to squash these feelings and to provide anyone looking for quality service with a template to assess their prospective (or current) agency.
My advice is really quite simple: Do not be afraid to ask tough questions at any time during your relationship with your agency. It is simply unacceptable if at any point you feel slighted. To me, this is a sign of poor communication and lack of transparency.
You’ve entered into a partnership and, as such, the relationship is mutually beneficial OR detrimental. Take the time to work out the kinks and develop a solution that really works. In the long run, it will benefit both sides. Read More…
When starting your first search marketing campaign, many beginners do exactly what I did: focus on popular, high-volume keywords versus relevant, rank-able phrases. Typically, it doesn’t take very long to determine that those high volume keywords usually don’t convert, or they have so much competition that it’s extremely difficult to garner any traffic at all.
Understanding the power of long-tail keywords can help identify less competitive markets allowing content to rank higher, earlier, and convert more. Below is a beginners summary outlining the advantages of choosing the correct long-tail phrases, and a few resources to help you get started with long-tail keyword selection and marketing efforts.
No need to panic, Exclude Filters aren’t going away anytime soon! However, after reading this post you may not WANT to use Exclude Filters as frequently. There are still many valid reasons why you may need to set them up, but when possible – it might be time to eliminate them.
Just as a quick refresher, you can use the Exclude Filters in Google Analytics to block traffic data from certain sources from showing up in a particular view. Sometimes these are used to partition data into one view or another, for example, think of creating separate views for Internal or External Traffic. For these use cases, Filters work beautifully. You can filter based off of IP Address, Hostname, Service Provider, etc…
But then there are those occasions where you want to block out traffic completely. Just as easily, you can set up an Exclude filter for each of your views, and poof! The data has disappeared! Except, it hasn’t really.
Have you had situations with PPC or SEO accounts where you’ve got a great new tool or feature to present to the client, but just can’t find a concrete or data-driven way to present the benefits? It can be difficult to accomplish easily. Sure you can Photoshop up your own diagram or chart, but where’s the data that proves it will work? If you have the data, it may be time-prohibitive to turn it into a great visual. That’s why I love Google’s Think Insights website. I’m a case-study fanatic and I love to see how other agencies and clients use the tools we are all so familiar with to create new campaigns and push the boundaries of digital marketing. It inspires me to push for progress. I also know that many of my clients don’t have the time to follow digital marketing trends in the way that I do. Think Insights provides so many cool tools and reports to share with your clients. I’ve found numerous reports and data that I can point a client to and say “This is what we’re trying to do!”. Read More…