Deep Cuts: Five Ecommerce Reports You Should Be Using – Right NOW

October 27, 2016


Open up your cabinet of LP’s, your drawer of 8-Tracks or [I GUESS] your favorite digital music subscription service account, you will see two types of songs, ones that ‘grow’ and ones that ‘show’. ‘Show’ songs are the ones that draw you into an artist or album, but really they are catchy, but have little […]

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Free Data Studio Template: Ecommerce Edition

October 25, 2016


Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]

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Eventbrite & Google Analytics: Setting Up Cross Domain Tracking

October 20, 2016


Eventbrite recent rolled out the ability to do true cross domain tracking with Google Analytics. What is cross domain tracking? Read more about it here. All caught up? Okay, let’s get started. In order to do cross domain tracking with your Eventbrite events, you’ll need to decorate any links that point at Eventbrite with a […]

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Getting Started with Firebase Analytics for Apps

October 18, 2016

Getting Started With Firebase Analytics for Mobile Apps

Firebase Analytics is an analytics tool specifically designed for apps. It is part of the larger Firebase SDK, a mobile development platform that helps you use Google services when building iOS and Android apps. There are a variety of other tools built into the Firebase SDK, but for our purposes we are only focused on […]

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AdWords Is Removing Converted Clicks. Now What?

October 13, 2016


While the paid search world was busy playing with the new toys AdWords recently rolled out, such as Expanded Text Ads, Google quietly announced it was retiring the “Converted Clicks” metric. And while the September 2016 deadline has passed with the metric intact, don’t expect that to be the case for much longer. So take […]

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The Best Chrome Extensions for SEOs and AdWords Professionals

October 11, 2016


Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish. In my experience, Chrome extensions have been one of the easiest ways to take care of those problems […]

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Instant Articles Analytics Integration

October 4, 2016


Instant Introduction Facebook launched Instant Articles at their F8 conference this year. Instant Articles allow a stripped-down version of your content designed by you to be shown when Facebook users click on your content within Facebook. The concept, to increase page load speed for the end-user, is similar to Google’s AMP, and similarly requires ads […]

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Planning For 2017? 4 Quick Tips for Getting Budget Approval

September 29, 2016


I’m a sales guy. Actually, I’m more of an “accidental” sales guy that prefers a technical conversation perhaps more often than I should. And while I have a genuine interest in things like attribution modeling and what really is the art of creating digital audience segments, this post won’t get into that. Google Analytics? Nope. […]

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Google Analytics Announces a Free Version of Optimize

September 28, 2016

Signup for the Optimize public beta

Back in March Google announced the Google Analytics 360 Suite. Part of that announcement was the release of Google’s new A/B testing platform Optimize 360. For the past six months Optimize 360 has only been available as a private beta to Google Analytics 360 customers, but now they have opened that beta to the public, […]

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Using Fields to Set in Google Tag Manager

September 27, 2016

There is a field and there is a (sun) set. Get it?

The tag templates in Google Tag Manager are great, but sometimes you just need a little more customization. Maybe you want to have more control over your users’ cookies or you might need to send a virtual pageview. Or maybe you just want to set up cross-domain tracking. In all of these cases, a standard […]

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