7 AdWords Metrics You Should Be Using

April 27, 2017

7-aw-metrics-you-should-be-using

Many of the best features in AdWords are tucked away in places most people wouldn’t think to look. This includes several cool metrics which can give us more insight when we’re reporting on our performance. In order to change our columns, we first have to navigate to: Campaigns >> Columns >> Modify columns. From here, we […]

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Negative Keyword Ideas from AdWords Search Term Report

April 25, 2017

negative-keywords-aw-search-term-report

Using a carefully constructed negative keyword list can have a positive impact on your AdWords account, and today’s post is going help you brainstorm about new keywords to include in your negative keyword strategy. If you aren’t using negative keywords currently, you definitely should. For one, it helps you control your spend. You are narrowing down which […]

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Wistia Tracking Plugin for Google Analytics & Google Tag Manager

April 18, 2017

wistia-tracking-plugin-ga-gtm

We’re rolling out a new plugin to complement our suite of Google Tag Manager recipes. The latest addition targets the popular video-hosting platform Wistia. Just like our YouTube Tracking plugin, this library allows you to track Play, Pause, and Watch to End events, as well as track when the user has viewed past specific percentages […]

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Vimeo Tracking Plugin for Google Analytics & Google Tag Manager

April 18, 2017

vimeo-plugin-ga-gtm

We’re rolling out a new plugin to complement our suite of Google Tag Manager recipes. The latest addition targets the popular video-sharing platform Vimeo. Just like our YouTube Tracking plugin, this library allows you to track Play, Pause, and Watch to End events, as well as track when the user has viewed past specific percentages […]

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Zen and the Art of Google Analytics Maintenance

April 13, 2017

zen-art-of-ga-maintenance

As Google Analytics (GA) Analysts and Enthusiasts, we love strategy. We love to look forward. But it seems at times our industry, and ourselves included, can easily become fixated on the new: What additional things can we track? What new issues can we resolve with more code? How do we measure the latest campaign initiative? […]

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Firebase for Hybrid App Tracking: An Overview

April 11, 2017

firebase-hybrid-apps-overview

In my previous post I talked about getting up and running with Firebase Analytics for mobile apps. There is a big caveat there though, which is that those instructions only apply to fully native apps. If you want to track engagement in your app and it is built with PhoneGap or some other hybrid framework, […]

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Developing a Data Studio Reporting Strategy

April 6, 2017

developing-data-studio-reporting-strategy

If you read our blog regularly, you’ve heard about Google Data Studio, a great new product from Google that’s designed for data visualization and reporting collaboration/sharing. If you haven’t already created a few reports, make sure to check out Jon’s excellent overview of the tool and its features before you get started. Similar to other […]

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Pitfalls to Avoid with Multiple Google Tag Manager Containers

April 4, 2017

multiple-gtm-containers-pitfalls

In 2015, Google began to officially support having multiple Google Tag Manager containers on a page. Fast forward nearly two years, and this question is starting to come up more frequently among clients and attendees at our trainings: “Is it OK to have multiple GTM containers on my site?” Although we strongly recommend only implementing […]

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New From Google: Google Analytics 360 Sweets

April 1, 2017

Google Analytics 360 Suite

In a surprise announcement on Saturday, April 1st, the Google Analytics team introduced the latest addition to their products, a new offering called Google Analytics 360 Sweets. Highlighted as Google-branded micro-moments, these flavor-rich morsels can be enjoyed while using your nearest devices to find a store, buy a product or look for answers to all […]

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