Google Analytics constantly checks your data to search for common configuration problems. When it finds something wrong, a notification appears inside the UI that looks like this:
At first, these notifications can be unsettling or feel a bit vague. Here is a quick guide to a few of the common notifications in the interface along with how to troubleshoot them.
A new year brings new opportunities, new chances for self-improvement, and inevitably, reflection on the previous year. I’ve pulled out some of our most trafficked and most popular blog posts from the past year and listed them below.
It’s no coincidence that the categories of the posts are reflective of LunaMetrics as a company. There are entries from our main focuses on Google Analytics, Google Tag Manager, and the broad world of Search.
There are simple explanations of complicated topics, new ideas to ponder, and ways to make your life easier. As 2015 gets underway, you can expect more great content from our expert LunaMetricians. Read More…
Log in to Google Analytics and have a look at the Acquisition reports, and you’ll find all kinds of data on how people get to your site. Ever wonder where that comes from, and how GA decides what the source, medium, or campaign values are? Wonder no more, because here we’ll de-mystify the rules.
The Source/Medium Rules
The basic dimensions that GA uses to describe where someone comes from are Medium and Source (along with Campaign, Keyword, and Ad Content where circumstances warrant). GA fills these in based on different sources of information, and there’s a specific order in which Google Analytics looks for this information: Read More…
You’re developing web content for an industrial B2B company that has 20+ employees, most of whom are experts in their field. Their premier product is highly technical and in a niche market that is traditionally offline, as are many B2B businesses. Their site and its audience are relatively small, but growing rapidly.
Because this particular industry was so slow to migrate to a digital world, the competition isn’t incredibly high. This means that, hypothetically, keyword-targeted high-quality content rich with expert information could easily rank well.
It sounds simple, but getting a handful of industry veterans to contribute content by writing down the wealth of knowledge in their brains is no field day. The expert’s first question is typically, “What do you want to know?” It’s a valid question. If I worked in the industry for 20+ years and someone asked me to write, I’d likely respond with a similar remark.
So how does one coax information from an expert’s brain? This question becomes more challenging when you are not an expert in the industry yourself. Here are a few of my tried-and-true solutions: Read More…
PART ONEPART TWOPART THREE
Making the Right Choice – Part 3 of 3
In the two previous parts to this three-part series, we discussed the issues facing us as we evaluate potential outdated content, and we investigated options to handle that content. In part 3, we discuss how to pick the right right options.
Matching Option to Scenario(s)
By now, you should have answers to important questions like, “How much effort is this worth?“, “what are my SEO needs”, and “what are my UX issues”?
You can now use the table below, which shows the impact of your options for handling old content on labor costs, SEO, and UX.
Roughly 85 percent of Google queries are not new searches. The majority of searches are old favorites that are asked nearly each day.
The same is true at our Google AdWords trainings where FAQs dominate Q&A. People tend to struggle from similar obstacles year after year, whether it be match type or account settings or whatever.
Somewhere just beyond Michael’s top 5 common PPC questions is linking Google Analytics and Google Webmaster Tools accounts, a question that we hear at most AdWords training sessions.
“Why can’t I see my AdWords data in my Google Analytics?”
Perhaps this sounds familiar: Your team has just decided to start transitioning to Google Tag Manager. However, you’re stuck on where you need to place the container code.
Traditionally, you’ve placed the Google Analytics immediately before the closing head tag, or perhaps it’s even still in the footer. (gasp!)
With Google Tag Manager the placement is now a little different. Instead of placing it in the head section, Google recommends putting the container code immediately after the opening body tag. Read More…
PART ONEPART TWOPART THREE
Options for Dealing with Old Content
This post is part of series on how to handle old and outdated content. Part 1 focused on your internal resources and the reasons you may want to update old content. Part 2 focuses on the 6 types of potential options you have for how to update old content, and Part 3 will help you make the right decisions.
As you identify problem pages, whether they’re outdated, incorrect, or no longer relevant, you can also start thinking about the best way to fix these pages. Read More…
The rise in unattributed, or ‘direct’, traffic is a growing problem in the web analytics world and social media may be a big part of the problem.
Dark social was a term first used by The Atlantic to describe social visits to their site that were misattributed. Even though these users theoretically came from social media platforms, they were grouped in with ‘direct’ traffic.
When a link is opened from inside a mobile app or from some web applications, it can be difficult to determine how the user got to the site. The main social media giants Facebook and Twitter have taken some steps to help this problem, but social traffic is a long way from being 100% accurate. Read More…
PART ONEPART TWOPART THREE
Answer: It depends. But don’t ignore it.
Don’t ignore your old and potentially outdated content. You don’t yet know if it could be a huge burden or a huge opportunity for your site. Your old pages might also be where the majority of your audience lands; in October 2014, for example, about 2/3rds of traffic to our blog was to articles published prior to 2014.
Many folks take the “set it and forget it” approach to content (and to blogs in particular), spending a ton of time creating it, yet never revisiting it. This is a shame – there are potentially huge returns to investing time in revisiting-and-revising the old stuff. (I can personally attest to said returns, as we’ve seen plenty of success addressing old content for our clients). So do something.
You should carefully consider several options to handling old content. In this series, I’ll lay out those options and suggest a framework for choosing the most appropriate method for dealing with it. Part 1 begins with considerations.