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Tracking Offline Transactions with Universal Analytics

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“We don’t do ecommerce, we just have a lead generation form.”

Google Analytics last fall shot some video talking about Universal Analytics that featured Dan Wilkerson and myself here at LunaMetrics. At one part of the video I talk briefly about Georges Seurat’s painting ‘Sunday Afternoon on the Island of La Grande Jatte’.
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AdWords Conversion Tracking: BIG Changes.

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Perhaps one of the biggest changes since the Enhanced Campaigns announcement, which seems like ages ago. Come to think of it, AdWords changes in the past year have been blowing my mind. From the Ad Rank calculation change, to the color scheme switcheroo and now a change in conversion tracking? Touché, AdWords, touché.

If you haven’t read it already, check out the AdWords blog post from Tuesday which also has a video and an infographic for you visual folks out there.

What you need to know: Read More…

Making URLs Better Through Content Grouping in Google Analytics

URLs are often one of the most problematic labels for data in web analytics: they’re messy, full of inconsistency, gunked up with a bunch of query parameters that may or may not be useful to you. It tends to make analyzing your content a mess.

Here, sort this stack of needles.

Here, sort this stack of needles.

There are a number of suggestions for cleaning up those URLs Read More…

Resources, On Resources, On Design Resources

Hmm…I wonder what this post is about.

You don’t spend endless hours online without coming across some great websites that the average person wouldn’t find. I have folders and folders of these sites and thought offloading some of them into a blog post would be useful for some. The following resources focus on design: free stock image sites, free vector graphic sites, color generates, pattern generators, and a couple great free font and data visualization websites.
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Segment Your Bounce Rate – GA’s Full Potential

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Not All Bounces are Created Equal

Interaction Events and Bounce Rate

The great customizability of Google Analytics implementations can at times be a double-edged sword. We are living in the golden age of analytics and we of course we want to collect as much metadata associated with our traffic as possible. The caveat is that, with each added layer of complexity to our GA tracking, we must ensure consistency across our website. We must be especially careful that our KPIs are comparable for cross-sectional and longitudinal analysis. Read More…

Mini SEO Audit for a Quick Site Checkup

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    June 16-18

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    June 23-27

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