It seems like just yesterday I was writing about my favorite and most earth-shattering AdWords changes of 2013. Now, we are more than halfway through January (where does the time go!?) and it’s time to think about your AdWords goals, or evaluate the new things that you’ve tested this year, if you haven’t already.
Originally, I started writing this article about features to try in 2014, but then immediately thought, “Alyssa – you know that there probably be thousands of changes in 2014.” Thus, the title of this blog changed from “features to test & try in 2014″ to “features to test & try in Q1.” Ready, set, go!
Back in August, we wrote a post that outlined our 2014 training schedule. Well, like everything else in life, there have been some changes and we want to send out an updated list of our 2014 Google Analytics & AdWords training opportunities! I also wanted to share some information for those of you that are curious about the topics covered in the seminars.
This year, we will be sending our consultants out for a total of twenty-four comprehensive Google Analytics & AdWords seminars. We’ve expanded into several new cities (Houston, San Francisco, and Miami to name a few), and doubled the number of trainings we do per month.
Unfortunately, this post won’t work for payphones.
Sometimes when dealing with a website, it’s easy to throw on the classic tracking events – PDFS, mailto links, etc… But what if we wanted to track when people clicked on our phone links? In a perfect world, this should be easy. However, phone numbers can be written in many, many different ways and we don’t always have control over the content to add in appropriate phone tags. As if that’s not enough, dealing with different browsers on different devices supremely complicates the matter.
“Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.”
- Lao Tzu
When I ask clients about their most valued SEO KPI’s, they inevitably come back to two major points: Rankings & Backlinks. It’s no surprise why, as this is what folks have been taught over the past 10 years; that online marketing & SEO is something to game, to hack. A short cut if you will: Beat the system and come up first by doing the right code tweaks. It went something like this: Read More…
Sometimes Tag Manager is so easy it feels like cheating. In a good way. Like getting a super acorn power-up and turning into Flying Squirrel Mario.
Recently I used my flying squirrel powers to beat the dynamic content boss. My client wanted to track how visitors used a couple different search forms, each with multiple options. Every time an option was selected, new search results would appear dynamically and a parameter would be added to the URL hash.
For example, if the visitor chose to view all the seminars on day 1, the URL would become /seminarsearch#day=1. Search those seminars by topic X and the URL would change to /seminarsearch#day=1&topic=x.
Or it might be a different search form, say for vendors, and the URL might look like /vendorsearch#category=abc&location=bldg2.
How was I going to tackle all those moving parts and get the data I needed into Google Analytics? I wrote a couple different pieces of code that were unsatisfactory for one reason or another.
And then I found my super acorn. Read More…
If any of you are like me, you hear/read about a great idea but then you’re often left with the question – “But where do I start?” For me, it was the simple matter of using AdWords location-based bid adjustments. The theory is awesome: You set a positive or negative percentage on a city, state, or country that will tell AdWords to raise or lower your Max CPC bid on a keyword by that percent. So for example, if you wanted to raise your keyword bids 15% in New York City, you indicate it in the Campaign Location Settings by adding a 15% next to NYC. If you want to lower your keyword bids in Washington DC by 20% you indicate it by adding a -20% as the location adjustment. All of this sounds grand. But how do you actually discover a good percentage point to start with per city/state/country? Well I’ll get there, but first you need to discover what areas you are performing well in. Read More…
It’s no secret that links matter in search marketing. But – just ask RapGenius – link “building” can be dangerous, resulting in devalued links and even hard-hitting penalties that go beyond mere devaluation.
A few months ago, I attended a breakout session on links where a hyper dude named Neil Rodriguez uttered the words “Google will never devalue relationships.” That statement stuck, and it seems relevant as ever.
Often, when we need to build authority on the site of a new client, the first thing I like to do is look at the existing relationships the company has. As Wil Reynolds has said: “You have people in your CHURCH, why are you running past them to go try to convert people on the street?”
There could be relationships right under your nose, with people more than willing to vouch for your brand. So it just makes sense to take these relationships public for the whole Net to see, and, along the way, possibly happen to earn those editorial votes (i.e. Natural Links) Google craves.
Here 8 quick tips on how. Read More…
Are you running Google AdWords Display campaigns? Is your ROI suffering as a result? Are you about to give up on what seems like a lost cause and waste of precious advertising dollars?
If you answered “yes” to each of these questions then your AdWords campaigns probably aren’t looking so hot at the moment, but don’t give up just yet. Test the advanced tips outlined below to get your display campaigns back on track and running smoothly in no time.
Whether you’re looking to generate conversions or build brand awareness, display campaigns can be an incredibly effective advertising outlet when everything is set up correctly. You obviously knew this or you wouldn’t have jumped in to the world of display advertising head first. So resist the temptation to quit and test some new display options now.
In a company, more particularly a content publishing company, there exists a gap between the editorial staff and the SEO team. It is the purpose of the editorial staff to create content while the purpose of the SEO team is to get the content seen by as many people as possible. The gap I am speaking of lies between the writing skills of the editorial team and the valuable knowledge of the SEO team. This new, unique guide was created with the intention to fill that gap within your company by providing your editorial staff with a minimal and essential understanding of SEO.
Editors and copywriters are hesitant to spend any of their limited free time on learning about another industry’s best practices. After all, they have spent their lives perfecting their own trade. Instead, internal or external SEO teams spend time doctoring up the articles so that they will rank better for a keyword family that the author did not define himself or herself. The purpose of the article or intent of the author can get lost in that process and the value of the content is diminished. Read More…
This has been a big year for keyword (not provided). It has become more difficult than ever to gauge the success of SEO campaigns. That single term is now showing for over 95% of LunaMetrics.com’s organic search traffic! Yikes!
Our SEO team has been hard at work finding ways to get back some of that keyword data, through Webmaster Tools, AdWords, and some fancy mathetmatizing. Reid Bandremer blogged about some ways to combat (not provided) in a post in October.
But what if we could do even better? Rather than focusing on a user’s search term, what if we could see, on a page-by-page basis inside Google Analytics, exactly which keywords we optimized those pages for? Then we’d be able to see which of our actual SEO keywords are performing best, using metrics like conversions, bounce rates, time-on-page, etc.
The following is a way to get optimized keyword data inside Google Analytics, across your entire website, using Google Tag Manager.