May 26, 2016
Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google has to offer in your AdWords account.
With a focus on ad extensions, search queries and location targeting, these can universally apply to any and all accounts.
May 25, 2016
Google Analytics has many built-in ways to report on categories, unless you have individual items that each belong to multiple categories. Have you wondered what’s the best way to report on scenarios like articles belonging to multiple topics or have multiple authors or events (user actions) related to more than one category, If so, this blog post is for you!
May 23, 2016
“Users” is easily one of the most frequently used metrics in Google Analytics. We love it because it gives us information that spans multiple sessions. However, the Users metric in your Audience Overview will often differ from your actual User count.
May 19, 2016
The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error […]
May 18, 2016
You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.
May 16, 2016
Google Tag Manager drastically reduces the difficulty of adding tags to websites with its straightforward interface and built-in debug mode. The ability to test out tags on a live site before publishing is a priceless tool for streamlined deployment of advertising pixels, analytics tracking code and more. With the latest release of the Environments feature […]
May 12, 2016
Google’s BigQuery offers unprecedented access to Google Analytics data for Google Analytics 360 (Premium) customers. With great data comes great challenges, especially when you start attempting complicated calculations beyond the traditional metrics in Google Analytics. There are many ways to write queries in Google’s BigQuery, each has its strengths and weakness. Some of the basics of writing queries were covered in a previous post, but now we’re going to look at three different approaches to writing complex queries.
May 11, 2016
As a marketer, the United States is a pretty grand ol’ place to be. This is where Google was born and bred, and we have freedom with the data we can access and use to better target potential customers.
However, this is not the only place where we do business, nor do our views on internet data apply worldwide.
May 9, 2016
Here’s our recap of the 2016 SearchLove conference in Boston, hosted by Distilled. Get the inside scoop on our top takeaways from the event.
May 5, 2016
Starting your first AdWords campaign can be tricky. You have to learn AdWords’ confusing interface, understand what people are searching for, how to serve your ads to the right people … the list goes on. One small mistake can cost a lot of money, unfortunately. Nobody wants to make expensive mistakes, so we’re here to help you get your first campaign right.