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Breaking: Google Tag Manager Refresh – 6 Things You Need to Know

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As you may have heard, Google Tag Manager has a new interface. You can read the official announcement, but we’ve got 6 of the most important takeaways below. Read More…

Prep Your PPC for the Holidays

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It’s that time of year again. We’re only a few short weeks away from the official start of the holiday season. Are your PPC accounts prepared? Check out these quick tips to jumpstart your online sales to this quarter. Read More…

Data Layer Forensics: Ecommerce Edition

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Troubleshoot ecommerce analytics by taking a “data snapshot” the moment tracking occurs. Use our code and handy checklist to detect hard-to-find issues.

Something is wrong with your ecommerce analytics data, but you’re not sure exactly what. You’ve checked the tracking code and it looks fine. That means the problem is probably coming from the server side.

Server side code takes transaction details — like products, quantity, and price — and places them where your analytics tracking code can read them.

If the transaction details don’t make sense, you’ll have problems such as transaction revenue with no products, or products with no revenue. If some details are malformed or missing, the tracking code may fail entirely. Read More…

Ten Years Later

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Click to Expand

The year was 2004, and I was unemployed.

So I networked, networked, networked, and then I wanted to thank all those people who took time out to have coffee with me. Often, I heard myself saying, “Why don’t you let me evaluate your web analytics?” Most of those companies had some crummy server-side analytics, and somehow I found insight in all those metrics.

Gradually, I found a business for myself and landed a few gigs. I was an early user of Google Analytics, and I kept trying to figure out how to make this interesting tool more powerful. What is that setVar thing, I kept wondering, and what is so regular about those expressions?

Even though I really didn’t understand why _udn should be equal to none, I still knew more about analytics than I did about SEO. So I hired my first search employee, Taylor Pratt, in 2006. By March 2007, I had written enough about Regular Expressions that Google asked our company – all two of us – to become a Google Analytics Certified Partner. I found out that we had been listed on the Google Analytics Partner page when Sirius/XM called us for GA consulting.

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Use Content Marketing ROI (or lack thereof) to Stop Blogging

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The odds are that my company’s marketing manager is scowling at me right now. Heck, the odds are that your company’s marketing manager is scowling at me right now. Why? Content marketing is tough to measure, yet essential to so many businesses. But someone needs to say it: Not every organization should have a blog.

Gasp!

The industry might take away my SEO license for saying that. After all, it is in our job description to be champions of content and all things that lead to more successful digital marketing. Unfortunately, too many people write too many blog posts simply for the sake of blogging, like an offering made without question to the God of Content Marketing. Read More…

Analyzing Changes to Your Site Navigation

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The Problem

You just optimized the main navigation on your site to make it easier for users to find the more “popular” pages. But did the changes do the trick? Did they improve the user experience? Your boss is breathing down your neck to get answers to these questions.

The Solution

The Navigation Summary report in Google Analytics. This is a little-known report, tucked away in the Behavior > Site Content > All Pages report.

The Navigation Summary report is perfect for this type of analysis. It lets you choose a page (e.g. the homepage), and will show you the previous page a user was on before getting to that page, and the next page they went to. For example, we can focus on the homepage, and see where our users went next. Read More…

The SMX East Panels You Shouldn’t Miss

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I am attending SMX East

 

I’ve got my pass for SMX East 2014 and I’m ready to go to one of the biggest Search Marketing conferences in the country. After scouring the agenda, I thought I’d share my top must-see panels with you, as well as give you this Twitter cheat sheet of key moderators to follow:

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Remove (other) from Content Reports, Even on Huge Websites

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It happens all the time. One day you notice a big, ugly surprise at the top of your top Site Content > All Pages reports: “This report includes a high-cardinality dimension, and some data has been grouped into (other).”

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The dreaded other

The dreaded (other), also known as the high-cardinality limit.

(other) appears in your content reports when you have more than 50,000 unique pages (75,000 for Premium) that are viewed in any given day. The 50,000th unique page that day will appear as “(other)”, and any other unique pages will be consolidated there.

50000 pagesStop. It may look like you have 50,000 pages in your reports. But ask yourself: do I really have 50,000 (or 75,000) totally unique pages? That is, do I have 50,000 pages with content exclusive and separate from any other page?

(If so, prepare to have your mind blown a bit further down the page.)
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Getting Started with ShufflePoint

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Overview

ShufflePoint is a paid application that uses Excel’s built-in “Web Query” function to pull data from Google Analytics into Excel. It is an extremely powerful tool and allows you to take advantage of Excel’s data manipulation abilities. This gives you the freedom to develop compelling visuals that will help you quickly assess the performance of a website. When I was developing my first ShufflePoint report, I found that thinking about and planning data organization took the most time. My hope is that this article will help you graph your Google Analytics data in Excel with as little trial and error as possible.
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FAQ About Google Analytics Enhanced Ecommerce

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If you’ve never heard of Enhanced Ecommerce, the documentation and information available might seem a little overwhelming or overly technical and focused on implementation. But don’t let that be an excuse to dismiss this great new feature and miss out on one of the most important updates to Google Analytics this year!

By the end of this post you will be able to answer the big questions about what it is and why you should use it.
Read More…