A Developer’s Guide To Implementing The Data Layer

June 22, 2017

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This is a post written for developers. If you’re not a developer or you do not have access to make changes to the source code of the site that you’d like to add initial dataLayer values to, forward this post to the appropriate persons. Seriously, this post is for developers only. Get out. Go. Hello […]

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Custom Columns in AdWords: Tips and Tricks

June 20, 2017

The Google AdWords interface gives us several metrics we can deploy to measure success. Most people who come to our AdWords trainings have already heard of the standard ones: clicks, impressions, clickthrough rate, blah, blah, blah. But one feature most people are surprised to learn about is the ability to create metrics using “custom columns.” […]

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Five Signs Your Google Analytics Data is Inaccurate – And How to Fix It

June 13, 2017

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We want you to feel confident in the data you have in Google Analytics, and that’s why we are here to help! If you find yourself looking at Google Analytics data and you’re unsure how accurate it is, this post will help you look for common errors that occur and will show you how to […]

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Gamify Your Life Goals with Google Assistant & Data Studio

June 8, 2017

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As a child I had daily tasks and goals. I had to make my bed, clean my room, and brush my teeth. My mother, who is a savvy marketer, gamified our to-do lists by creating incentive charts. These beacons of daily progress lived on the refrigerator and earned a star for each completed task. Complete […]

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Understand Cross-Site Traffic in Google Analytics with Document Referrer

June 6, 2017

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If you have multiple domains or subdomains, the best practice for attribution in Google Analytics is to ensure that sessions don’t restart when users cross from one domain or subdomain to another. Consolidated sessions – and good campaign tagging – give credit where credit is due to your marketing efforts, and make it easier to […]

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Get Free Advertising For Your Nonprofit with Google Grants

June 1, 2017

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For the majority of nonprofits, having a significant advertising or marketing budget is not possible. Therefore, these organizations that give back to the community, the world and/or the greater good need to take full advantage of all and every opportunity that comes their way. Well nonprofits, you may be in luck! With Google Ad Grants, […]

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Enhanced Goal Tracking with Google BigQuery

May 30, 2017

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The Google Analytics interface provides many ways of analyzing your goal conversions, including goal set tabs, funnel visualizations, and goal flow reports. The Analytics 360 Suite also provides custom funnels that allow you to create retroactive funnels based on advanced criteria. However, the BigQuery integration with Google Analytics allows users to deal with even more […]

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Google Tag Manager Best Practice: Avoid Pass-Through Events

May 25, 2017

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Using Google Tag Manager to deploy your Google Analytics code provides many benefits over coding your tracking into the webpage directly. However, if you’re not used to Tag Manager and some of the best practices around the tool, it’s easy to fall into some bad habits that prevent you from making full use of the […]

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Why AdWords Smart Goals Aren’t So Smart

May 23, 2017

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For a while now, all AdWords advertisers have been battling with the usefulness of Smart Goals inside of Google Analytics. Some say it’s a terrible feature to use, while other (granted, it’s a small percentage) endorse it. I’ve had my doubts but wanted to do my own research. What are Smart Goals? Smart Goals is a goal […]

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Comparing Google Analytics 360 and Google Analytics

May 19, 2017

In March of 2016, Google announced a new suite of enterprise-level products. Among them, Google Analytics Premium, which has been renamed to Google Analytics 360. Read more about the entire Google Analytics 360 suite. People often ask “What’s the difference between the standard, free version of Google Analytics and what you get with Google Analytics […]

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