Resources
Over many years of working in the Google Analytics SEO and Website optimization space, LunaMetrics has accumulated a wealth of information and resources. We’d like to take this opportunity to share the more useful ones with you.
Regular Expressions for Google Analytics eBook
Google Analytics is one of the most widely used tools to measure and evaluate websites. The GA team has worked hard to make it easier and more intuitive than ever before – that means that many of you may never need to work with Regular Expressions. However, few people become power users until they learn Regular Expressions, aka “RegEx.” This eBook is for those people.
Goal Copy Firefox Extension
This is a Firefox Extension that aids in copying Goals and Filters from one profile to another.
The Goal Copy extension records all of the values in a Google Analytics Goal Settings form or Filter form. You can then navigate to another goal or filter form where you want to put that copied goal or filter and paste all of those values into the new form. That way, you can get your settings from one profile to another without all the tedium.
Better Report Display with CSS
Sometimes the Google Analytics interface doesn’t display data/text the way I’d like. It truncates long lines of text in the reporting interface, and uses awkwardly small input elements such as very short text boxes when you’re trying to enter very long regular expressions.
This CSS file will overwrite the standard CSS that Google uses for the Google Analytics interface. Hopefully making the interface a bit more friendly and usable.
Super Set Var
Find out how to stuff more than one value into Google Analytics User Defined Segment
The User Defined Segment Variable in Google Analytics allows us to give each visitor to a site a distinctive label. Member or Non-member, Male or Female, Large or Small. But sometimes you would like to keep track more than one piece of information in GA’s User Defined Segment. Here’s how you do it.
SEO for Beginners
How do the search engines interact with your site? How do they decide how to rank you? How can you make sure your site is compliant with their requirements? Find the answers to all those questions and more in our SEO for beginners article.
Google Analytics Language Codes
Google Analytics has a report under the Visitors section called Languages. But, all the languages are abbreviated. Some are easy to understand (en=english, for example), but others, not so easy.
Here are what some of the more popular GA language codes mean.


