Can’t seem to turn visitors into customers or leads? Let us help you convert window shoppers into real clients.

How often do visits to your site convert into victories? If the answer is, 1% or 2% of the time, then 98% or 99% of visitors are leaving your website without fulfilling their missions. They didn’t sign up for your email newsletter, they didn’t download a whitepaper, they didn’t make a purchase. They walked away empty-handed. Would you put up with that if you had a real store?

Probably not. Web Site Conversion is the art of convincing more visitors on your site to raise their hand and say, “I’m interested!”

Is your site's conversion rate down significantly? Are page views/visitor way off? Is some other performance metric not performing? If so, where is your site's conversion rate problem coming from? We will use web analytics to troubleshoot your web site and business.

Website Conversion Rate Assessment.
Your web analytic package is capable of generating enough reports to keep you busy for the rest of your life. Really. So it’s not surprising that you haven’t figured out how to read the reports, let alone turn them into actionable data. Let our LunaMetricians work their magic: We’ll tell you what’s happening on your site and how to convert more visitors to customers.

LunaMetrics is a member of the Web Analytics Association.

Google Analytics.
Google chose LunaMetrics to be a Google Analytics Authorized Consultant. Sure, that means we can help you install your Google Analytics (but you can do that too -- it's not hard.) You should make us work a little harder, and ask for an audit of your Google Analytics, or a review of your analytics that tells you what's working on your site, what's not, and what you should change.

Multivariate and A/B Testing.
We use Google's Website Optimizer to test multiple elements on your page - three different headlines, two different pictures, five different buttons - all at the same time. When we're done, we'll tell you which one converts the best. You can learn more about what multivariate testing before you call us, or just check out what we do and how we work.

Key Performance Indicator Definition.
Drowning in data? Deciding which metrics matter – your Key Performance Indicators – can be a life saver. We help you define your KPIs and design electronic dashboards you can look at daily. Or nightly.

Analytic Package Recommendation.
Don’t have an analytic package? Not happy with your current package? Not sure why you even need a package? Tell us your budget and your preferences. We’ll recommend software to meet your needs. (And if you aren’t sure that you need a package, learn about who can get away without analytics.)

User Testing.
Sometimes, there’s no substitute for getting out in the field and watching customers. You’ll learn how real users navigate your site when we watch and record.

Online Merchandising.
Grocery stores figured this out long ago: put the impulse items at the checkout register. Use high-value end-caps for best sellers. We online vendors only have data to show off – so let’s make sure we get the right pieces of data on the right web real estate. You’ll have heavenly website conversion rates when you merchandise well online.