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Keyword Selection.
It doesn’t do you any good to bid on keywords or optimize your site for keywords that no one uses. We’ll find which phrases your customer set uses before optimizing or bidding. Keyword research is the foundation of all things Internet marketing. With our professional keyword research, you will be starting your Internet marketing campaign off on the right foot.
Email Marketing.
Permission-based email marketing – the kind that individuals request – is still one of the most effective Internet marketing strategies that creates both web site traffic and relationships with your customers. If you have an ongoing relationship with buyers, you need to have an email marketing program in place. They’re inexpensive and efficient – we can get you started and show you how to do it yourself.
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Search Engine Optimization (SEO).
When someone types in a word that describes your business, do you come up on the first page of the search results? If your site is at the top of the first search engine page, it’s five times as likely to be seen as it would be on the top of Page 2. And if you’re on page 87, you’re invisible. To optimize for search is to tweak your site so that it comes out on top for your chosen keywords.
Some studies show that sites that rank in the organic (unpaid) listings are more likely to be chosen by searchers than sponsored links. And of course, if you rely on sponsored links (Pay per click marketing), you have to pay for the traffic every time.
Pay per click Advertising.
Pay per click (PPC) Internet marketing strategies enable you to purchase words – the “Sponsored Search” on the side or top of the Search Engine Response Page. But even though you only pay if someone clicks, not all clicks are created equal…. Some turn into customers, and some don’t. Converting website browsers to buyers is our business, so we specialize in buying words that become sales.
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