The searcher types your keyword into the search engine. A page of responses comes back – including your pay per click ad.

Now comes the moment of truth: Will the searcher click on your ad? Or will s/he choose a better match – one that uses all his search terms in the headline, one that addresses exactly what he needs? One that is at the top of the page?

If the searcher clicks, will he keep moving deeper into your site? Did your pay per click keyword link to a “landing page” – a page that is specifically targeted to those keywords? Do you have “scent” – like a bloodhound, can the searcher pick up the smell of what he is looking?

Pay per click optimzation is about keywords – and more. It’s about placement, compelling copy, landing pages, and testing.

After you have selected your pay per click keywords, we work with you to choose paid search engines and a daily keyword budget. We write word advertisements and choose the appropriate landing page from your site, or better yet, design ad-specific landing pages. We also select a price per click that is aimed to get you into the top pay per click placement, and then circle back to allocate your budget among the categories. And we measure the conversions (of course. We’re the website conversion company.) After all, what good does it do you if they click and don’t become a client?

To learn more about paid search, read our Pay Per Click Marketing guide. Interested in ranking in unpaid "organic" search engine results? You might be more inclined to read about Search Engine Optimization.

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