Getting Ahead with Google Analytics














Come to our Washington, DC Google Analytics Training Day
Sold Out

We're sorry - we don't have any more room for our August Google Analytics training. We're planning to do another training session -- just like this one -- in NYC in the fall, and one in DC soon thereafter. We don't have exact dates and locations, but if you sign up below, you'll be the first to know about the events. Signing up is not a commitment and doesn't cost any money. We promise not to send you marketing or give away your name in any way. You'll have a chance to choose DC or NY (or, you can check both if you are interested).

Be notified of upcoming NYC and/or DC GA Training
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What: Getting Ahead with Google Analytics
Where: American Institute of Architects
1735 New York Ave., NW
Washington, DC 20006 (Map It)
When: Tuesday, August 12, 2008
Cost: $285
Metro Stops: Farragut West, Farragut North
Frequently Asked Questions
Schedule of Sessions

Are you really getting everything you can out of your Google Analytics? Or are you just another company suffering from "so much data, so little insight?"

At our August 12 Washington, DC Google Analytics Training, we'll dig in and explore ways to use your Google Analytics to gather more meaningful data, analyze it better and make your website perform.


You will learn:
  • How to get actionable data out of your analytics
  • How to use your analytics to understand where your users are having trouble
  • Which little-used but valuable features of Google Analytics will shine light on special opportunities
  • How to decrease your AdWords spend (and increase your conversions)
  • How to use Google Website Optimizer to increase your conversion rate
  • How to get everyone in the company to love their data

    • ... and if you attend the Configuration Sessions...

  • How to set up profiles, filters, goals, cross-domain tracking and user defined variables.

    • Other Benefits
    You'll get handouts that cover special issues (not covered in the training) so that you can do some learning even after the event is over. And of course, we will make all the workshop materials available to you.

    You will get to network with others and trade ideas. We saw a lot of attendees at our NYC training learning from each other as well as from us.

    You'll get time in between the sessions and after hours to work with us one-on-one. We know you have specific issues, and we love to teach -- so let us see if we can help you.

    Who should attend?

    We worked really hard to please a variety of people who work with GA, such as: Those who are newer to GA and want to read their reports; those who have experience with GA and need to do in-depth analysis; and those who want to do configuration.

    Is this about setting up my Google Analytics or using it?
    We will have "Using Google Analytics" sessions running concurrently with "Setting up Google Analytics" sessions. So the answer is, both.

    I don't have Google Analytics yet. Is this for me?
    If you don't have Google Analytics, and you haven't worked with any other web analytics packages yet, this might not be the right event for you. On the other hand, if you already have another package and are converting, this might be a wonderful way to get your feet wet. Remember, Google Analytics is free.

    Have more questions? Come check out our Frequently Asked Questions.


    Schedule

    Which sessions should I attend?

    Legend
    Beginner: Analysis
    Advanced: Analysis
    Beginner: Configuration
    Advanced: Configuration

    Time
    Board Room
    Frank Lloyd Wright Room
    8:00
    Continental Breakfast
    8:30
    Welcome
    8:45
    Google Analytics 101
    "Aha!" Moments We Have Had With Google Analytics
    9:45
    Break
    10:00
    Using the GA Tools to Manipulate the Data & See a Story
    Regular Expressions, Profiles and Filters
    11:10
    Actionable Insight: Use your GA to make Business Decisions
    Advanced Goals, Funnels, & Site Search
    12:15
    Lunch
    1:15
    The Two Big GA Questions: How Do I Integrate My Email Marketing? How Do I Set Up Goals?
    Plugins & Workarounds for Analysis & Setup
    2:15
    Test Your Site: Google Website Optimizer
    Tracking Code, Campaign Tagging & E-commerce Implementation
    3:15
    Break
    3:30
    User-Defined Variables, Cross- & Sub-Domain Tracking
    10 Ways to Fine-Tune Your Adwords with Google Analytics
    4:45
    Getting the Rest of the Company on Board: 10 Ways to Create a Data-Driven Culture
    5:15
    Meet the Experts & Ask Your Questions

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